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Mark your calendar and register for our next adXchange on February 24-25, 2020 at the Embassy Suites in Fort Lauderdale, FL. adXchange provides a cost-and-time-saving opportunity for news media organizations and advertisers/agencies to set up private meetings to collaborate and discuss upcoming ads and initiatives. You must register to attend. Registration for Alliance members and participating advertisers/agencies is complimentary. Non-members may attend for a fee per person. Registration rates go up after Dec. 20. For more information and to register, click the link.
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66% of US consumers view brands more favorably when contacted proactively with customer service notifications. Learn how outbound IVR calling gets you in front of your customers for another positive touchpoint.
Download our whitepaper here.
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Calling all newsrooms and journalists! Introducing a new Alliance program called the News Impact Project. To help demonstrate the positive impact local news has on communities to drive support for local news, we’re assembling an encyclopedia of impactful stories that provides compelling evidence of the critical work your organization is doing. We would like to hear from newsrooms, editors, journalists and others at your publication, those stories you have produced that have been the most impactful to the community. To learn more about the News Impact Project and to submit a story, click on the link to fill out the short form. We look forward to showcasing the valuable work you’re doing in your communities!
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The News Media Alliance invites our news organization members to nominate their newsrooms for the John P. Murray Award for Excellence in Audience Development, a new annual industry award honoring our long-time former colleague. The John P. Murray Award will recognize three newsrooms (one in each size category) that have demonstrated throughout the year, on a broad scale, superior innovation and sophistication in understanding content strategy as part of audience development. We have extended the deadline for submissions and will continue to accept nominations from member news organizations through Friday, December 6. For more information on the award and how to submit your nomination, click on the link.
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A study conducted by researchers at University of Minnesota’s Hubbard School of Journalism and Mass Communication in cooperation with the News Media Alliance and the Minneapolis-St. Paul-based Star Tribune uncovered new drivers of digital news media subscriptions that provide news publishers keys to growing subscription revenue. The study, which surveyed consumers in Minnesota, found that those who have entertainment subscriptions (e.g., Netflix, Amazon, Spotify, etc.) are more likely to purchase a digital subscription to a newspaper, and there is a positive correlation between spending more on entertainment subscriptions and spending more on news media subscriptions.
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As news publishers consider transitioning their business models from ad- to subscription focused, the News Media Alliance continues to offer insights into consumer preferences and motivations to subscribe, to help publishers hone their product offerings and tweak their marketing strategies to grow their subscriber bases. In this installment of the Driving Digital Subscriptions series, we provide an in-depth look at the findings from a new and enlightening research study of media subscribers, including print and digital news media, cable TV and video and audio streaming. Member login required.
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The Key Executives Mega-Conference — jointly sponsored by America’s Newspapers, Local Media Association and News Media Alliance — has grown into the largest newspaper industry gathering. Join more than 700 media executives February 17-19 in Fort Worth, Texas, at the Omni Fort Worth Hotel. The Mega-Conference will feature an outstanding program with a wide range of topics on key issues facing newspaper executives. Discounts available to first-time attendees and newspapers that bring additional team members. Register now — rates go up January 3.
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Nieman Lab
Building a sustainable model of audience-supported, public-interest journalism is not easy.
The story of declining advertising revenues, strained relationships with platforms, and shrinking newsrooms is well known. Addressing this new reality may feel daunting, not least because it will involve changing journalistic approaches and traditional work practices, but it can't be avoided.
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What's New in Publishing
Earlier this week, Facebook announced its new payment service, Facebook Pay. Aimed at providing people with a "convenient, secure and consistent payment experience," the service will be enabled across Facebook, Messenger, Instagram and WhatsApp.
If this seems out of the blue, that's because it is. Some have suggested that the timing of the launch implies it's a backup plan after its plans for a global currency, Libra, hit major roadblocks.
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Digiday
Google announced that it will strip contextual content categories from the bid requests it sends to buyers via Google Ad Manager beginning February, which left some online advertising execs scratching their heads.
Google billed the change as "additional steps to safeguard user privacy," but advertisers will still be able to access data like city-level location, website URL, app names or app IDs.
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CNBC
Facebook announced a slate of changes to help advertisers control the kind of content their ads show up on.
Facebook announced a test for advertisers that lets them white-list certain publishers for some of their placements. The platform is also testing the ability for advertisers to white-list the type of content they appear on for in-stream video ads.
To do this, Facebook is working with companies that help advertisers with digital brand safety, including Integral Ad Science, OpenSlate and Zefr.
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Adweek
Programmatic media buying is here to stay, but it will take time, and further investments, before it reaches its full potential, according to a new study by the 4A's and The 614 Group.
According to "The Future of Programmatic and Automation," one primary factor hindering programmatic is a current lack of automation. The study found that full automation is the future of programmatic and data-driven marketing, but further steps are needed to deliver on the promises for these industry-changing developments.
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Pew Research Center
Americans continue to be more likely to get news through mobile devices than through desktop or laptop computers. Roughly six-in-10 U.S. adults (57%) often get news this way, compared with 30% who often do so on a desktop or laptop computer, according to a Pew Research Center survey.
The share of Americans who often get news on a mobile device is more than double the 21% who did so in 2013, the first time we asked this question.
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MediaPost
Google News has built a new feature to surface and highlight more in-depth articles.
"Beyond the Headlines" will live on the right side of news.google.com. It will rely on Google News algorithms to bring up and organize in-depth articles on topics such as healthcare, the environment and education.
Stories include features, explainers and editorials, as well as other longer-form articles.
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Local News Initiative
Everyone seems to produce email newsletters these days. But not everyone is doing it well.
Which is a shame, since newsletters have been identified as a key way to build subscriber loyalty as local news operations shift from reliance on advertising dollars to a customer revenue model.
Major data research has established that readers who visited news websites regularly were more likely to remain as subscribers.
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