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Nov. 21, 2012


NAA News

Tom Rosenstiel joins API as executive director
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Tom Rosenstiel, a distinguished journalist, author and researcher, is the new executive director of the American Press Institute. Rosenstiel, founder and director of the Project for Excellence in Journalism at the Pew Research Center, is one of the country's most widely recognized thinkers about the evolving role of journalism in the 21st century. He will help lead the API into a new phase in its history, expanding the organization's role in research and training, and continuing to develop best practices that further the value of journalism, including newspaper media, on behalf of the public. More

Public Policy

FCC draft order would change cross-ownership rules
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The chairman of the Federal Communications Commission circulated a draft order on Nov. 14 to change the long-standing rules on newspaper/broadcast cross-ownership. The circulation order is not public, but we understand that it would repeal the newspaper/radio cross-ownership ban entirely and permit television-newspaper cross-ownership in the top 20 markets, as long as the co-owned television station is not one of the top-four rated stations and eight media "voices" remain after the combination.

NAA has met with all of the FCC commissioners over the last few weeks to encourage the commission to recalibrate the rule for the 21st century media marketplace. As commissioners review the draft order, NAA is pushing for a more liberal waiver standard that will provide greater flexibility for investments in newspapers by owners of television stations. A vote on the chairman's draft order could come later in the month or in December. Related story: Is the FCC about to take the first step in lifting cross-ownership ban?


Exclusive report offers mobile insights
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BIA/Kelsey, a firm specializing in local media and advertising, prepared a report on the growing mobile space for an NAA-member company and is now making it available to all NAA members. This resource features a wealth of data on mobile trends, challenges and opportunities. More

Dashboards help assess paid-content strategies
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NAA and Mather Economics have collaborated on dashboards that will help newspapers run various pricing and metering scenarios to inform their paid-content models. As a business planning tool, the dashboards are an excellent means of visualizing trade-offs between different business strategies. More

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Webinar highlights three paid-content models
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In "Paid Content Strategies, Part 2: Newspapers Share Experiences and Success," scheduled for 2 p.m. ET Nov. 28, hear about the tactics behind and lessons learned from three paid content initiatives. Daniel L. Williams of The Day Publishing Co. in New London, Conn., will talk about how the newspaper bundled paid content into a membership program that resulted in more than 40,000 members. Anthony J. Simollardes of the Telegram & Gazette in Worcester, Mass., will detail how the newspaper's opt-in limited digital access model is delivering revenue gains, strong sales of digital-only subscriptions and exceptional registration rates among current print subscribers. Craig Diebel of the Fort Worth (Texas) Star-Telegram will discuss how the newspaper experienced both expected and unexpected consequences from its execution of The McClatchy Co.'s overall paid-content rollout. Register today.

What does it take to transform your news operation?
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Want to know what it takes to change your newsroom into a community-focused media company? Just ask Chuck Peters, CEO of The Gazette Co. in Cedar Rapids, Iowa, at API's "Transformational Communities" workshop. He will tell his story, complete with ups and downs, of leading The Gazette's transformation. The Transformation Tour brings together the best of the API with The Poynter Institute for this one-day workshop, offered Dec. 7 in Arlington, Va., and March 11 in Chicago.

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Target employee starts anti-Black Thursday petition
The Christian Broadcasting Network    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Black Friday is becoming Black Thursday, with many big retailers opening their doors Thanksgiving night. But one Target employee is pushing managers to reconsider that decision, and thousands are joining her call. More

Best Buy aims to avoid Black Friday/Cyber Monday inventory meltdown
NBC News    Share    Share on FacebookTwitterShare on LinkedinE-mail article
During the 2011 holiday buying season, Best Buy offered many online Black Friday and Cyber Monday deals, but it failed to stock the inventory required to fill all the orders. The company made things much worse by failing to notify its customers until just a week before Christmas. "What happened last year will not happen again," Best Buy management said in a statement to HD Guru, blaming the debacle on "unprecedented traffic rates and some system limitations." More

Gap loves love on Pinterest and Postagram
MediaPost News    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Gap is running a new global marketing campaign for the holidays, showcasing all kinds of love in high-energy photos of celebrities, with social components that all shoppers let in on the pictures. Called Love Comes In Every Shade, the effort features an offbeat selection of actors and musicians, who pose with their loved ones to illustrate the many different flavors of love. More


Mark Shapiro is candidate for top job at CNN
Los Angeles Times    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Former Dick Clark Productions Chief Executive Mark Shapiro has emerged as a candidate for the top job at the cable news channel CNN, according to people familiar with the matter. Shapiro, who prior to running Dick Clark Productions was a top programming executive at ESPN, would be an unusual choice for the CNN job, given that he does not have a traditional hard news background. More

Social TV is getting down to business
Advertising Age    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Check-ins, likes, tweets and clicks? Those are so 2011. There's something new coming to the emerging field of so-called "social TV": business. For months, dabblers in this new medium, which attempts to yoke good old-fashioned TV-watching to the brave new world of consumers communicating with each other via digital methods such as Twitter, has focused largely on convincing fans of select TV shows to talk about the programs. Now, advertisers like American Express and Target are wading into these waters with an intriguing idea in mind. More


The New York Times redesigns digital crosswords
NetNewsCheck    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The New York Times has redesigned its online Crosswords section to feature streamlined navigation and a cleaner user interface, the newspaper announced. The newspaper is marking the redesign with a video series featuring Times Crosswords Editor Will Shortz on In the videos, Shortz gives an inside look on his personal puzzle collection, outlines how puzzles are made and offers tips on how to solve them. More

Group M Facebook study: Reach of organic posts is down, engagement is up
Advertising Age    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Over the past year, a hard, cold fact has sunk in for brands about Facebook: If you want to reach your fans, increasingly you have to pay for it. That's a growing concern for agencies doing business with Facebook, so now one of the very biggest, WPP media-buying unit Group M, is investigating the matter. More

Consumers leave a digital trail of online information that advertisers target
Daily Record via The Denver Post    Share    Share on FacebookTwitterShare on LinkedinE-mail article
It's not a secret that companies target customers in their advertising. In this digital age of mobile phones, tablets and computers, people spend more time and buy more products online, said Gerald Patnode, a professor of marketing and chair of the Graham School of Business at York College. Advertisers recognize the new media and embrace it to connect with consumers, he said. More

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Business Models

The Financial Times backs down on paywalled blogs
Reuters    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Back in mid-2010, the Financial Times' Money Supply blog disappeared behind the FT paywall, with promises that it wouldn't be the last. From the top on down, the general attitude at the FT has been clear: The idea that the FT should publish information for free is "an absurd notion," and given that the FT's blogs are part of its high-value content, there's no reason why they, too, should be free. More

USA Today unveils new iPad app
Digiday    Share    Share on FacebookTwitterShare on LinkedinE-mail article
USA Today's following up its drastic new design for its website and paper with a refreshed iPad app. Among the new bells and whistles: USA Today can now program the app directly for different times of the day. The app is more visual, has live video coverage and more interactive weather capabilities. "It goes beyond a news-reader and provides greater utility and a more dynamic experience that allows consumers to get their news quickly when and how they want it," said David Payne, Gannett's chief digital officer. More

Mobile revolution will extend business models faster than the Web
Forbes    Share    Share on FacebookTwitterShare on LinkedinE-mail article
To say that the mobile revolution will extend business models faster than the Web did is a bold statement to make when many companies — be they media players or the likes of Facebook — face a mobile monetization gap and when most successful companies generate only dozens of millions of dollars of direct mobile transactions. Despite the hype around "freemium" models, the reality is that few companies can now rely on a standalone mobile business model and that most mobile business models remain unproven. More

For more information about NAA, please contact Marina Hendricks,
Colby Horton, Vice President of Publishing, 469.420.2601  Download media kit
Robert Tracy, Senior Content Editor, 469.420.2648   Contribute news
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