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It is the time of the year to reflect on blessings, and I certainly have a lot to be thankful for. Last year, I talked about laying the groundwork for the future at the Alliance. This year, we've begun to make real progress toward that future. We launched our Support Real News campaign; we've been very vocal about the challenges presented by the Facebook-Google platform duopoly; we've seen the fall of the media cross-ownership ban and we've grown our membership to reflect the robust international media industry.
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Black Friday spending this year is estimated to be almost $1,000 per person. In honor of the biggest shopping day of the year, the Alliance looked at how consumers engage with advertisements and what they can expect to save — and spend — with help from the ads they find in their holiday newspapers.
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The biggest shopping day of the season is almost here! And shoppers will be turning to your newspaper for the best deals. Capitalize on this advantage by positioning your paper with advertisers, readers and media as the Ultimate Holiday Shopping Guide. Available in full- and quarter-page (color and black-and-white), as well as digital cube. The print ad can be customized with your newspaper's offering, logo and/or contact information. Member log-in required.
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Drive revenue. Build customer loyalty. Increase satisfaction and retention. With more than 455 newspaper clients and over 70 million calls per year, CircPort is leading the newspaper industry with innovative solutions and superior customer service.
Visit www.VoicePort.net to learn more or contact us today! 585-248-9289
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Last week the Federal Communications Commission (FCC) repealed the 1975 ban on media cross ownership between a newspaper and broadcast or radio station in the same market. On a party-line vote, the Commission adopted the Order, which FCC Chairman Ajit Pai circulated in late October, granting the National Association of Broadcasters' (NAB's) Petition for Reconsideration of the previous Commission's decision to leave the ban in place.
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Forget what you think you know about news readers. Research shows that old stereotypes no longer apply when it comes to newspaper audience. The latest News Media Alliance brochure highlights surprising findings about who is reading newspaper media and in what formats, who is willing to pay for their news, consumer trust in newspaper content and reader spending behavior.
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Lower print revenue and tighter operational costs has driven the need for new revenue from new sources. Self-service advertising has helped garner new revenue and lower operational costs while attracting new advertising clients. iPublish Media is the leader in self-service advertising.
Visit www.ipublishmedia.com to learn more or contact us today at 508-366-6383
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This fall, The Guardian gave away 100,000 Google cardboard headsets as part of their virtual reality program. The paper started its VR team last year and so far, the viewer reaction has been extremely positive, with the most popular experiences being Arctic 360 and First Impressions. We caught up with Fran Panetta, executive editor of VR, to talk about the technology and immersive storytelling.
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The News Media Alliance will host its second adXchange event for news media companies and advertisers Feb. 28–March 2, 2018 at the Embassy Hilton Suites–San Diego Bay Downtown in San Diego. The conference will take place immediately following Mega-Conference 2018, for which the Alliance is a first-time partner, along with Inland Press Association, Local Media Association, Southern Newspaper Publishers Association (SNPA), and local host association in 2018, the California News Publishers Association.
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Democracy Fund
News Match is already the largest grassroots fundraising campaign for nonprofit journalism ever. More than 100 newsrooms across the United States are working together to raise $6 million dollars — or more — by the end of 2017. NewsMatch.org, the home of the campaign, is an innovative new hub where people can search for trustworthy journalism outlets by geography or topic and then give to multiple newsrooms with one donation.
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Poynter
An important new global initiative is launching with the ambitious goal of creating transparency standards that help people easily assess the quality and reliability of journalism.
According to a news release from the nonpartisan Trust Project, leading media companies representing dozens of news sites will begin to display what they're calling Trust Indicators. The labeling is meant to provide clarity on the organizations' ethics and other standards, the journalists' backgrounds, and how they do their work.
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Digiday
BuzzFeed's commitment to commerce revenue continues to grow, and as a result, it's begun pursuing commerce revenue more like a regular publisher might: through search.
After more than two years of experiments focused on identity-focused listicles, BuzzFeed now has 19 people cranking out commerce posts full time. Identity-focused posts are still a staple, but that team, which is part of BuzzFeed’s editorial operation, has recently begun focusing more on search-centric content.
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Ad Age
There's no question that today's marketers will be left behind if they're not using data in their digital advertising campaigns. The entire industry relies on both first- and third-party data when making their ad buys and targeting their audiences. However, despite understanding the power of data in theory, data providers and planners still lack clarity and confidence in the type of data they're using.
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Digiday
The Financial Times' fight against domain spoofing is paying off.
After catching 25 ad exchanges misrepresenting access to its inventory in September, the business news publisher took its fraud-fighting test a step further by purchasing counterfeit inventory that purported to be the FT's to see which vendors were still selling fake FT impressions. Over few days at the end of October, the FT spent $500 on inventory that claimed to be FT.com.
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MediaShift
As analytics make podcast advertising more formulaic, brands are increasing their advertising spend on on-demand audio. According to audio platform audioBoom, 93 percent of brands have increased their podcast advertising spend from 2016 to 2017, and per the latest Bridge Ratings forecast, ad spend is expected to hit $534 million in 2020.
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Bloomberg
Facebook has a fake news problem. Google has an evil unicorn problem.
"Evil unicorns" — a term some Google engineers once coined, according to a former executive — are unverified posts on obscure topics, full of lies. They pop up from time to time on the web and find their way into Google's search results. In an ideal world, Google's search algorithm should force these fake, pernicious creatures so low in search results that they are buried deep in the web where few can find them.
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Digiday
If you can't beat Google and Facebook, you might as well ally with others.
Last week, Channel 4 became the first U.K. broadcaster to join a pan-European broadcaster programmatic video alliance that Germany's ProSiebenSat.1, France's TF1 and Italy's Mediaset set up earlier this year. Channel 4, home to popular U.K. shows like "The Great British Bake Off," has a 25 percent stake in the joint venture and plans to pool video inventory worth in the seven-figure region, from its video-on-demand player All 4.
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