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During this election season, Facebook came face to face with a long-known media plague: Fake news. Fake news and propaganda has been around for as long as news has been around. Legacy news brands are the best way to fight the plague. They have been anti-fake news for generations. The openness of the web has made it staggeringly easy to buy a URL, write whatever you want without fact-checking, and spread it throughout social media. The algorithms of Facebook and Google lack the human editorial element to decide when a story is false. Mark Zuckerberg said that "identifying the 'truth' is complicated." But somehow journalists have managed to be the purveyors of truth for centuries.
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Need a reason to attend mediaXchange 2017? We have 10 in our new infographic! We hope you'll make plans to join us April 30-May 3, 2017 in New Orleans. Hear fresh perspectives on top news media industry issues from our dynamic speakers, including best-selling author and digital marketing expert Mitch Joel; former VP of BuzzFeed Motion Pictures and former Global Lead for Industry Relations at Google, Jonathan Perleman; and former Executive VP of Special Projects for Pew Research Center, author and generational expert, Paul Taylor. While you're there, enjoy the most famous jazz festival in the world, Jazz Fest! Registration is now open. Take advantage of the early bird rate and register now. Only News Media Alliance members may attend mediaXchange. For information about becoming a member, contact membership@newsmediaalliance.org.
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The News Media Alliance on Thursday launched the News Media Licensing Initiative, a new program which aims to bolster global digital news distribution and consumption in compliance with the U.S. copyright system. The initiative will be focused on educating media intelligence firms, called Media Monitoring Organizations, on the importance of copyright compliance and ways that they can partner with news organizations in support of high-quality journalism. News Media Alliance President and CEO David Chavern stated, "MMO business models are entirely based on providing aggregated news and media reports that are specifically targeted to their clients. We want to support and help grow these services, while at the same time, sustaining journalistic content that is protected under U.S. copyright laws."
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This summer, the Alliance hosted a series of webinars comprising five hours of successful strategies and tactics focused on building audience and revenue. The sessions included the why and how of attracting new audiences, retaining readers and increasing revenue. These five webinars are available to Alliance members for viewing at your convenience. The unedited, hour-long sessions include the best thinking and execution on strategies that further engage the current audience with a product built to deepen engagement and increase digital activation, logins and repeat visits for individual newspapers. Member log-in required.
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The News Media Alliance is now accepting applications for its fourth annual Accelerator Pitch program at mediaXchange 2017, which will take place April 30–May 3, 2017, at the Marriott New Orleans, Louisiana. The Accelerator Pitch program provides the opportunity for media startups to pitch their businesses to the largest annual gathering of news media industry executives and their colleagues in North America. The Accelerator Pitch program is open to startup companies that have been founded within the last three years whose product or service helps meet newspaper and online news media companies’ print, digital or advertising needs.
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Media Staffing Network has proven solutions to help hire local sellers across all media, in all market sizes. Our Local Sales Recruitment program helps find people now and builds a pipeline for future hires. We only deal in media so understand your business. Let’s talk.
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Paul Boyle is the chief lobbyist for the News Media Alliance and manages the legislative and regulatory affairs operation of the association, covering issues such as: tax policy, copyright, postal affairs, the media ownership rules, advertising regulations and the First Amendment. We recently talked with Paul about his day-to-day activities, as well as his thoughts on how the results of the recent Presidential election will affect the Alliance's work, his expectations for the first 100 days once President-elect Donald Trump takes office, and the top public policy issues facing the news media industry today.
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The News Media Alliance has filed an appeal of the FCC's inexplicable decision to keep in place media ownership rules that prevent a television or radio station from being co-owned with a newspaper in the same market. "After 41 years of abiding by a rule that has long outlived its purpose, we have been forced to fight the FCC's decision in court," said David Chavern, President and CEO of the News Media Alliance. "Our industry provides long-term investigative journalism and local news and public affairs coverage that is intensely important to local communities. It makes no sense at all to prevent newspapers from helping to fund this essential activity by receiving capital and collaboration by an aligned industry such as broadcasting."
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Watching a 25-year-old walking down the street glued to his smartphone, you might assume that he's looking at a frivolous Instagram post or passively scrolling through a Twitter feed. But millennials actually consume more news than it may appear on the surface. A predominant myth about millennials is that they are unengaged, with digitalization leading them to be more narrow-minded, inattentive and uninformed. Yet 69 percent still get news every single day, according to the American Press Institute.
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Poynter
The New York Times reported Thursday that, in the week since the election, it's added 41,000 new digital and print subscribers, "the largest one-week subscription increase since the first week of the digital pay model in 2011."
In that same week, the Times has been singled out on Twitter by President-elect Donald Trump for looking "like fools in their coverage of me."
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Nieman Lab
John Garrett would never, ever refer to a newspaper as a "dead-tree edition."
"That really gets on my nerves," said Garrett, the founder of Community Impact Newspaper, which 1.7 million households in Texas now receive in their mailboxes each month. "When newspaper executives say 'dead-tree edition,' they're telling every ad buyer out there that the product is not any good.
“We don't have a dead-tree edition at Community Impact. We are alive."
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Digiday
Publishers are having a love affair with newsletters. Their ability to give a direct line to readers provides a handy bulwark against Facebook. Traditional publishers are pouring resources into them, like The New York Times, with its 12-person newsletter staff and others that have appointed newsletter "editors."
It's typical for publishers to say the primary function for their newsletters is audience development, and with reason: Newsletters have a measurement problem.
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Poynter
This is a bleak moment for the news industry. People on the right and left, as well as the president-elect himself, are blaming journalists for doing a bad job.
We are entering a period of necessary self reflection. How did journalists miss the mood of so much of the country? Why didn't fact checks and endorsements have a bigger impact? Whose stories were not told? What more could journalism have done?
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New York Post
The election is over, but ABC is exploring the possibility of a new 24-hour digital news channel.
Our distribution tipsters say that some months ago, ABC owner Disney has been looking into such a news service channel, though it wouldn't launch until next year.
ABC used to have its own stand-alone news channel, ABC News Now, which it rolled together with Univision's Fusion.
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Digiday
Recently, Facebook announced ads are widely available on Messenger, which, as of this summer, has 1 billion monthly users. Since April, Facebook has been quietly testing ads within the messaging platform with brands like Uber and Marriott. Companies can start showing ads to people after they have opted in to communicating with them, for instance, if someone uses a brand's chatbot to book a hotel room.
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Adweek
"If this were a TV network, there would be scandal and lawsuits," one of the largest advertising buyers told me the other day. "It would tear at the fabric of trust in advertising."
That buyer was referring to the latest Facebook admission that "a glitch" had caused the social network to overstate its reach — by an average of 33 percent per week and 55 percent per month — and the seeming tolerance in advertisers' lack of response.
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Recode
How much would you pay to read lots of stories, from lots of digital publishers, without having to look at many ads?
Tony Haile wants to find out.
Haile is the former CEO of Chartbeat, the real-time analytics software used by most of the digital publishing world. Now he's at work on a new company: Scroll, a startup that wants to roll up a selection of stories from a wide variety of publishers and sell monthly subscriptions.
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The Verge
Instagram is rolling out its version of live video, allowing users to begin a broadcast from the stories camera and interact with their followers on the service. Viewers can add comments and send unlimited hearts. But unlike most takes on live video, Instagram's is completely ephemeral: as soon as the video ends, it disappears, and is unavailable for further viewing.
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MediaShift
On Sept. 26, a post from the Facebook page End The Fed claiming that Pope Francis endorsed Donald Trump had more than 6,700 shares.
Of course, the story is totally fake.
It's been debunked by Snopes, FactCheck.org and other outlets and was eventually taken off the End The Fed website. But the headline and prominent photo is still on Facebook, where it continued to be shared leading up to the election.
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The New York Times
Friday night, Facebook co-founder Mark Zuckerberg went on his vast social network to convince an expanding chorus of critics — including the departing president of the United States — that he honest-to-goodness wants to combat the "fake news" that is running wild across his site and others, and turning our politics into a paranoiac fantasy come to life.
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