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Nov. 23, 2011

  Public Policy

NAA details lobbying effort to preserve deduction for ad expenses
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Before the Joint Select Committee on Deficit Reduction announced its failure to reach agreement, NAA and other members of the Advertising Coalition intensified efforts to educate the committee about the need to maintain treatment of all advertising as an ordinary and necessary business expense. NAA had heard that committee members and staffers had talked about making changes to this long-held deduction, which has been part of the tax code since the early 1900s. During numerous meetings on Capitol Hill, NAA shared economic data from an IHS Global Insight study to demonstrate the positive economic impact of advertising in each state and congressional district. As part of NAA's educational efforts, select newspaper publishers contacted their senators or representatives on the committee to reiterate the importance of advertising to newspapers and other media. More


Webinar focuses on optimizing traffic, revenue with mobile
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In a Dec. 13 joint webinar from NAA and the Mobile Marketing Association, learn more about the five critical steps for optimizing usage and revenue for mobile apps. With U.S. smartphone penetration hitting 40 percent and tablet ownership expected to exceed 40 million by the end of 2012, opportunities for reaching users through mobile apps are substantial. But research also shows app abandon rates are very high. This session looks at the best ways to engage users in mobile apps, drive usage and deliver that audience to advertisers. Register now.

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Deadline to apply for Foundation Minority Fellowships is Dec. 2
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The Minority Fellowship program is designed to widen opportunities for ethnic minority professionals to enter or advance in newspaper management. Twelve fellowships are available for seminars taking place from January through June 2012. The fellowships cover registration fees and travel, meals and hotel expenses where applicable. Completed applications must be received by no later than Dec. 2. Visit our fellowship page for more information, a list of seminars and the application form.

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Target sees itself as playing helpful elf
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Another combatant is climbing into the ring for the battle for consumer dollars as the 2011 Christmas shopping season gets under way. Target is calling its post-Thanksgiving promotion a two-day sale, composed of Black Friday and the day after. That is to be followed on Sunday by the retailer's main Christmas campaign, which carries this theme: "Santa has elves. You have Target." More

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Dick's Sporting Goods hunts for agency
Advertising Age    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Dick's Sporting Goods is having discussions with several shops about handling creative work. Final presentations are expected to take place before the end of the month. Dick's has been increasing its advertising expenses as a percentage of net sales as it looks to gain market share, according to its annual report. More


TV advertisements are expected to struggle this year
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During the summer the TV ad market cooled considerably, with the pace of growth slowing to less than 2 percent for the year. TV ad revenue is expected to end the year at nearly $68 billion in revenue — still a record, but the slowdown is a reminder of TV advertising's vulnerability. More

Radio revenues edge up again
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The radio business is continuing its gradual recovery, with total spending increasing 2 percent from $4.44 billion in the third quarter of 2010 to $4.53 billion in the third quarter of 2011, according to the Radio Advertising Bureau. For the first nine months of 2011 revenue is also up 2 percent to $12.89 billion. The RAB attributed the overall growth to increases in network, digital, and off-air spending. More

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Online publishing: Know your metrics, know your audience
Editor & Publisher    Share    Share on FacebookTwitterShare on LinkedinE-mail article
With digital publishing, you can have precise, specific ways of measuring what your readers do, but there's a risk of losing sight of what matters by focusing on the wrong metrics. More

Study offers details on newspaper site visitors
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A new study from Scarborough Research reveals insights regarding adults who have visited a newspaper website in the past 30 days. Some of the findings include: They are 34 percent more likely to influence company purchasing decisions about travel arrangements and 48 percent more likely to hold a post-graduate degree. More

Business Models

Major newspaper companies team up for shopping site
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Eight major media companies, including Gannett, Cox Media Group, Hearst and Washington Post Co., have formed a joint online shopping venture called Find N Save Network. Any local daily paper in the country can affiliate with Find N Save. By the end of 2012, it will be in place at an estimated 250 newspapers, say the principals, and 400 by 2013. More

Times launches group digital subscriptions for companies
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The New York Times is ready to start extending sales of its "all access" digital subscriptions across tablets and smartphones to companies and organizations with more than 50 employees. The introduction of a new structure of paid digital circulation comes as the promotion that gave 100,000 NYT digital subscribers access through a Ford Lincoln marketing campaign enters its last month. More

Community Impact Newspaper thrives in Texas
Editor & Publisher    Share    Share on FacebookTwitterShare on LinkedinE-mail article
By industry standards, one newspaper company is thriving in the Lone Star State. In just six years, Community Impact Newspaper has expanded from one edition to 12, delivering news to communities throughout Texas. The company's circulation of 750,000 reaches homeowners, renters and business owners throughout the state free of charge via mail delivery once a month. More
For more information about NAA, please contact Cheryl Sadowski,
Colby Horton, Vice President of Publishing, 469.420.2601  Download media kit
Robert Tracy, Content Editor, 469.420.2648   Contribute news
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