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Nov. 24, 2010

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Registration is now open for mediaXchange 2011
NAA's mediaXchange 2011 – the premier event for newspaper media industry executives – takes place March 25-28 at the Hyatt Reunion in Dallas. Register by Jan. 15 and receive the early-bird rate. Connect with mediaXchange online through Facebook, Twitter (#NAAmXc11) and LinkedIn. See you in Dallas!

NAA member discount offered for Interactive Local Media 2010
Join 500-plus local media executives at BIA/Kelsey's Interactive Local Media 2010, scheduled for Dec. 7-9 in Santa Clara, Calif. This conference examines the role of local media companies on the Web and drills down on transformation drivers such as mobile and social media. Speakers include Mike Coleman, vice president of digital media at Gannett Phoenix; Peter Weinberger, president of Advance Internet; and Stephen Weis, vice president of digital sales at Hearst Newspapers. NAA members receive $200 off with promo code ILM10NAA. MORE

Case Study

Discover SD finds success with weekly – not daily – deals
Concerned about sustaining a daily deals program, Discover SD instead has opted for a weekly one. As a result, the lifestyle site has turned a profit in the first five weeks. The change also has helped Discover SD distinguish itself in a competitive market. Read more about Discover SD in a case study from Local Media Insider. In an exclusive deal for NAA members, this report and other revenue case studies are available for $24 for three months.

Young Readers

Student-produced content honored in Foundation contest
Dec. 3 is the deadline to enter the NAA Foundation's 2011 Youth Content Contest. This awards program shines the spotlight on original stories, artwork and photographs by teens who work with their local professional newspapers to produce youth content. Categories include news, sports, features, personality profiles, reviews, illustrations/graphics and photographs. A separate category recognizes writing by children under 13. MORE


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New book says Web not to blame for newspapers' slide    Share    Share on FacebookTwitterShare on LinkedinE-mail article
A new book commissioned by Reuters Institute for the Study of Journalism examined newspaper industries in several countries and found that in countries where online activity is high newspapers are still faring well, with titles typically generating 50 percent of revenues from advertising. In the U.K. and the U.S., where advertising accounts for a larger proportion of revenues, the picture is far gloomier, but that could be explained by a cyclical advertising recession, the study suggests. More

HauteLook brings flash sales to Facebook
The New York Times    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Flash-sale websites that try to recreate the rush of a designer sample sale have largely relied on alerting their members to upcoming deals via e-mail notifications. But HauteLook, which sells luxury clothing and upscale travel packages and home furnishings, has announced it will be bringing its online sample sales to Facebook. More


Apple may introduce iPad news subscriptions on Dec. 9
Apple Insider    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Apple may hold a press event as soon as Dec. 9 with a number of print execs — including Rupert Murdoch — to unveil a new subscription billing option for newspapers and magazines on the iPad. Murdoch and Apple are said to be working together. More

Old media decides digital still needs a 'chief'
Ad Age    Share    Share on FacebookTwitterShare on LinkedinE-mail article
It's a good time to be a "chief digital officer," or at least play one inside a media organization. After a brief heyday mid-decade, the concept of the CDO seemed to be in decline as the job of distributing old media — TV, magazines, radio — in digital platforms reverted to the heads of those business themselves. But judging from the number of recruiters seeking names to fill such a title, the position is making a comeback. More


How Facebook fixed the social advertising problem
Fortune    Share    Share on FacebookTwitterShare on LinkedinE-mail article
When Facebook's revenue is mentioned, it's usually in the aggregate: The 6-year-old company will bring in as much as $2 billion this year and close to twice that next year. The bulk of that figure will come from selling ads on its social-network platform — a web technology that was seen as barren soil for ad revenue until a year or so ago. More

Viewers may be willing to watch more ads online
The New York Times    Share    Share on FacebookTwitterShare on LinkedinE-mail
Viewers of television shows on the Web have grown accustomed to 15- and 30-second commercial breaks — a fraction of the time given for commercials on traditional TV. But would they accept TV-style ad loads? "It's a million-dollar question," said Jack Wakshlag, the chief research officer for Turner Broadcasting, the parent of TNT and TBS. More

Cherry-picking now possible with Facebook, Google ads
National Underwriter    Share    Share on FacebookTwitterShare on LinkedinE-mail article
In the past, traditional advertising in newspapers was the gold standard for promoting your business. It was one of the most popular ways to get your name out there. But today, companies are focusing more and more on ultra-niche advertising through avenues like Facebook, Google and other websites. More

Business Models

A News Corp. newspaper, but not in print
The New York Times    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Rupert Murdoch is currently leading the charge to build The Daily, an iPad-centered newspaper under construction that is scheduled to appear at the beginning of next year. With an investment of $30 million and a staff of around 100, The Daily will be the first of a kind — a "newspaper" with rich media and photography built especially for the iPad. More

Newspaper introduces film club
Reuters    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The New York Times forged another path to the club-based membership service — a trend that has grown in popularity among newspapers. The newspaper has debuted the New York Times Film Club, created for "an audience passionate about movies." More


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