This message was sent to ##Email##
|
|
|
|
|
| |
Sometimes in this business, it can feel like we're reading bad news every day. From dealing with the duopoly to tackling trust, it's not easy to be part of the news industry. But as we approach Thanksgiving, we thought we'd look at a few of the reasons we're thankful to be part of this important business. First of all, between 2013 and 2018, there was a 232 percent increase in digital news circulation, according to the Pew Research Center. That means more people than ever are getting our news!
READ MORE
 |
|
66% of US consumers view brands more favorably when contacted proactively with customer service notifications. Learn how outbound IVR calling gets you in front of your customers for another positive touchpoint.
Download our whitepaper here.
|
|
We are accepting nominations for the John P. Murray Award for Excellence in Audience Development from member news organizations through Friday, December 6. The award will recognize three newsrooms that have demonstrated superior innovation and sophistication in understanding content strategy as part of audience development throughout the year. For more information on the award and how to submit your nomination, click on the link.
READ MORE
Mark your calendar and register for our next adXchange on February 24-25, 2020 at the Embassy Suites in Fort Lauderdale, FL. adXchange provides a cost-and-time-saving opportunity for news media organizations and advertisers/agencies to set up private meetings to collaborate and discuss upcoming ads and initiatives. You must register to attend. Registration for Alliance members and participating advertisers/agencies is complimentary. Non-members may attend for a fee per person. Registration rates go up after Dec. 20. For more information and to register, click the link.
READ MORE
Calling all newsrooms and journalists! To help demonstrate the positive impact local news has on communities to drive support for local news, we're assembling an encyclopedia of impactful stories that demonstrates the critical work your organization is doing. We would like to hear from newsrooms, editors, journalists and others at your publication, those stories you have produced that have been the most impactful to the community. To learn more about the News Impact Project and to submit a story, click on the link. We look forward to showcasing the valuable work you're doing in your communities!
READ MORE
The Key Executives Mega-Conference — jointly sponsored by America's Newspapers, Local Media Association and News Media Alliance — has grown into the largest newspaper industry gathering. Join more than 700 media executives February 17-19 in Fort Worth, Texas, at the Omni Fort Worth Hotel. The Mega-Conference will feature an outstanding program with a wide range of topics on key issues facing newspaper executives. Discounts available to first-time attendees and newspapers that bring additional team members. Register now — rates go up January 3.
READ MORE
What's New in Publishing
Jonah Peretti, founder of BuzzFeed, had floated the idea of a mega-merger of publishers last year. He mused that if Vice, Vox Media, Group Nine and Refinery joined hands to create a bigger media group, they would have better bargaining power with the duopoly.
"If BuzzFeed and five of the other biggest companies were combined into a bigger digital media company, you would probably be able to get paid more money," Peretti told The New York Times.
READ MORE
Knight Foundation
"If you don't believe the mission you're in the wrong job."
So says Debby Goldberg, who has made a career of fundraising for the Center for American Progress, Brooklyn College and Human Rights Watch, and is currently at Schwarzman Scholars. But she had a unique challenge when she was hired in 2010 as vice president of development at ProPublica, tasked with building a fundraising team for a new powerhouse nonprofit newsroom.
READ MORE
Digiday
When TechCrunch launched a membership program in February, the value proposition centered on exclusive content and site features, such as a site stripped of banner ads and a summary tool that delivered quick digests of TechCrunch stories.
Those core features are augmented by a growing list of marketing promotions and perks sourced from third-party companies.
READ MORE
AdAge
Changes to online privacy rules are affecting how publishers make money serving internet ads, and when companies like Apple restrict certain types of tracking, it cuts into their ad revenue, according to executives from Condé Nast and The Wall Street Journal, who spoke at AdAge's Next: Publishing forum in New York City.
READ MORE
MediaPost
Two out of every three digital display ad dollars are now bought programmatically, according to the latest update from the media market forecasting team at Publicis Media’s Zenith. The agency's just-released 2019 Programmatic Marketing Forecasts projects that 69.2% of the $322.6 million global display ad marketplace will be bought programmatically in 2020.
READ MORE
Adweek
Holiday shopping talk is heating up on Facebook and Instagram, as there have been over 3.5 million related mentions on the two platforms since Nov. 1.
Facebook said transactions completed via ads on Facebook and Instagram were up more than 50% during the 2018 holiday season. The social network added that purchases on Black Friday and Cyber Monday via its platform doubled during last year’s holiday season versus the previous year's.
READ MORE
Digiday
While it's been a few months since the last wide-scale media furor around a brand's ads showing up next to unsavory or objectionable content, publishers are being penalized more than ever over blunt brand-safety tools that rely on lengthy keyword blacklists.
The issue is that many clients still apply generic keyword blacklist strategies across all the publishers they work with.
READ MORE
INMA
At Newsday, we've driven subscriptions and increased user engagement through newsletters by using audience data to identify high-interest topics among users.
Local politics, in particular our political corruption coverage, is of high interest to our audience. In March 2018, a trial of one of the most powerful politicians on Long Island began. So we started Power on Trial, a narrative pop-up newsletter.
READ MORE
Columbia Journalism Review
We live in a data society. Journalists are becoming data analysts and data curators, and computation is an essential tool for reporting. Data and computation reshape the way a reporter sees the world and composes a story. They also control the operation of the information ecosystem she sends her journalism into, influencing where it finds audiences and generates discussion.
READ MORE
|
|
|
|
|
7701 Las Colinas Ridge, Ste. 800, Irving, TX 75063
|
