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The News Media Alliance today sent a white paper to President-elect Donald Trump's transition team outlining policy positions on regulations and existing laws that deter investment and limit growth in the news media industry.
The Alliance continues to lead the news sector's efforts to protect the constitutional right to a free press. That objective also requires government policies that support a vibrant and growing news industry.
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Star Tribune Media Co. announced its launch plans for Star Tribune Magazine, a quarterly publication that will be delivered to more than 225,000 subscriber households. Star Tribune Magazine will be available in the 13-county Minneapolis–St. Paul metro area starting in April 2017. The idea started about a year ago. Steve Yaeger, Vice President and Chief Marketing Officer at Star Tribune, says they noticed the Boston Globe was doing a 52-week magazine, and it spurred an internal conversation about whether there was a way for them to bring a magazine to life.
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This time of year, I enjoy reflecting on all the goals met and successes achieved. I'm so incredibly grateful for so many things in my career and I'd like to celebrate my Alliance Thanksgiving with you. Looking back on my first year here, I'm very proud of the things we've accomplished at the Alliance and the groundwork we've set for the future. I've always maintained the future of news is bright, and now, a year in, I'm more optimistic than ever. I am grateful to represent such an incredible industry that carries out such an important mission for our country.
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During this election season, Facebook came face to face with a long-known media plague: Fake news. Fake news and propaganda has been around for as long as news has been around. Legacy news brands are the best way to fight the plague. They have been anti-fake news for generations. The openness of the web has made it staggeringly easy to buy a URL, write whatever you want without fact-checking, and spread it throughout social media. The algorithms of Facebook and Google lack the human editorial element to decide when a story is false. Mark Zuckerberg said that "identifying the 'truth' is complicated." But somehow journalists have managed to be the purveyors of truth for centuries.
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How can you expand your audience and advertising revenue further? Better understand how to create new revenue streams, improve content ROI and overcome ad-blockers with actionable insight from the Digital Publishing Innovation Summit. Learn from and connect with attendees from companies that include: Google, Reddit, Pearson, Bloomberg, News Corporation, NBC Universal, The Wall Street Journal, National Geographic, USA Today and many more. All members can save $200 off two-day passes with the code NMA200!
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Media Staffing Network has been helping media companies hire publishers, sellers, HR, finance and marketing professionals since 1993. We know and understand media sales and the challenges today. All media, all market sizes. Click here for more information or email us directly. We look forward to hearing from you.
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Need a reason to attend mediaXchange 2017? We have 10 in our new infographic! We hope you'll make plans to join us April 30-May 3, 2017 in New Orleans. Hear fresh perspectives on top news media industry issues from our dynamic speakers, including best-selling author and digital marketing expert Mitch Joel; former VP of BuzzFeed Motion Pictures and former Global Lead for Industry Relations at Google, Jonathan Perleman; and former Executive VP of Special Projects for Pew Research Center, author and generational expert, Paul Taylor. While you're there, enjoy the most famous jazz festival in the world, Jazz Fest! Registration is now open. Take advantage of the early bird rate and register now. Only News Media Alliance members may attend mediaXchange. For information about becoming a member, contact membership@newsmediaalliance.org.
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The News Media Alliance on Thursday launched the News Media Licensing Initiative, a new program which aims to bolster global digital news distribution and consumption in compliance with the U.S. copyright system. The initiative will be focused on educating media intelligence firms, called Media Monitoring Organizations (MMOs), on the importance of copyright compliance and ways that they can partner with news organizations in support of high-quality journalism. News Media Alliance President and CEO David Chavern stated, "MMO business models are entirely based on providing aggregated news and media reports that are specifically targeted to their clients. We want to support and help grow these services, while at the same time, sustaining journalistic content that is protected under U.S. copyright laws."
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This summer, the Alliance hosted a series of webinars comprising five hours of successful strategies and tactics focused on building audience and revenue. The sessions included the why and how of attracting new audiences, retaining readers and increasing revenue. These five webinars are available to Alliance members for viewing at your convenience. The unedited, hour-long sessions include the best thinking and execution on strategies that further engage the current audience with a product built to deepen engagement and increase digital activation, logins and repeat visits for individual newspapers. Member log-in required.
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The News Media Alliance is now accepting applications for its fourth annual Accelerator Pitch program at mediaXchange 2017, which will take place April 30–May 3, 2017, at the Marriott New Orleans, Louisiana. The Accelerator Pitch program provides the opportunity for media startups to pitch their businesses to the largest annual gathering of news media industry executives and their colleagues in North America. The Accelerator Pitch program is open to startup companies that have been founded within the last three years whose product or service helps meet newspaper and online news media companies' print, digital or advertising needs.
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When news of Fidel Castro's death broke late Friday night, the Miami Herald had a plan, decades in the making, to cover the story. "We've been planning for this story longer than some of the people covering it have been alive," said Rick Hirsch, managing editor of the Miami Herald. Shortly after Castro's death, the Herald's website was flush with stories about the Cuban dictator, reflecting Miami's connection with the island. For decades, Herald staffers have known about the "Cuba Plan."
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CNBC
Despite endorsing Hillary Clinton and enduring Donald Trump's repeated criticisms, The New York Times said paid subscriptions online and in print have soared since Election Day.
From the election on Nov. 8 through Saturday, the Times has seen "a net increase of approximately 132,000 paid subscriptions to our news products," the media giant said in an exclusive statement to CNBC.
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Pittsburgh Tribune-Review
This column appeared in the final print edition of the Pittsburgh Tribune-Review.
We're ready for a new chapter.
You are holding the last print edition of the Pittsburgh Tribune-Review.
Over the past 24 years, you've allowed us to come into your homes with hard-hitting news, compelling stories and a unique perspective on Western Pennsylvania.
That doesn't end today.
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The New York Times
With the demand for wireless broadband growing, the Federal Communications Commission is auctioning off a big chunk of the public airwaves. Billions of dollars are likely to change hands, a windfall that could transform local media across the country.
This broadband spectrum is now used by TV stations to broadcast their signals to the comparatively small number of customers who rely on antenna reception at a time when most people use cable, satellite or streaming services.
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Adweek
The trends, they are a-changin'. No longer will advertisers, brands or social influencers have to struggle for the greater good of sponsored content.
ROI Influencer Media, in partnership with multiple programmatic platforms, like Rubicon Project, PubMatic, OpenX and Google's DoubleClick Ad Exchange, is making that process a lot more simple.
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Ad Age
Snapchat ads are averaging less than three seconds a view, leading some advertisers to wonder whether that's long enough to win over consumers.
Video ad length has been a concern on Snapchat since it introduced its first commercial formats, which included the ability to skip them. The ads play among personal videos, as people tap through their messages, popping up as interstitials and at the end of videos.
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Ad Age
App-install ads are a major success story in marketing these days. Facebook claims it will be responsible for 4 billion app downloads by 2017, representing up to 20% of its ad revenue. Google recently claimed its app-install ads prompted 2 billion downloads. And now Snapchat and Apple are getting into the app-install advertising game.
The hype is real.
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Columbia Journalism Review
Is it an underhanded compliment to be called the most innovative company in the newspaper business?
The Washington Post will happily take it. In the three years since Amazon's Jeff Bezos bought the Post for $250 million — now seen as a steal for one of the great brands in publishing — the Post has reinvented itself with digital speed. Its Web traffic has doubled since Bezos arrived.
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MediaShift
Since the ice bucket challenge in August 2014, the most dominant form of storytelling on social media has been Facebook video. We can look to "social-first" publishers — publishers which primarily publish natively to social media platforms — for new potential for storytelling as well as revenue streams using online video.
Take Insider, a publication owned by Business Insider, whose goal is "to inspire the world to live life as an adventure."
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The New York Times
Snap Inc., the parent company of the popular photo-messaging and storytelling app Snapchat, is having a productive autumn.
A couple of weeks ago, Snap filed confidential documents for a coming stock offering that could value the firm at $30 billion, which would make it one of the largest initial public offerings in recent years. Around the same time, it began selling Spectacles, sunglasses that can record video clips.
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Digiday
The "around the web" ads that populate big news sites are not without their detractors, but these ads are growing in number, not waning. Not only that, many publishers are running multiple recommendation engines at the same time.
According to SimilarTech, a company that tracks the technology services that are running on websites, 3,715 of the 100,000 biggest sites used the two most popular content-recommendation engines, Taboola and Outbrain.
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