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The IRS is proposing a change to its rules to determine the taxpayer under Section 199 of the Tax Code, for the purpose of claiming a deduction for printing and other manufacturing costs. NAA has long-argued for the manufacturing deduction and successfully fought to have advertising revenue included as an integral part of the income that would qualify for the deduction, as it is "inextricably linked" to the newspaper product.
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David Arkin is the Senior Vice President of Content & Product Development at GateHouse Media. NAA caught up with Arkin for an update on GateHouse Media’s digital transformation, the video technology he is excited about, and more.
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Encouraging print subscribers to activate and use digital products should be part of newspapers' fundamental marketing objectives. Two newspapers, The Sacramento Bee and The Atlanta Journal-Constitution, have successfully leveraged their digital products through several strategies. While their approaches are different, both newspapers have seen growth in digital subscribers and net revenue.
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By David Chavern, NAA president & CEO — One of my favorite radio programs is "This American Life" on NPR. Recently I heard one of my favorite episodes about the NUMMI auto plant in Fremont, CA, which remains one of the most relevant case studies for businesses on the value of mutually beneficial relationships with third parties.
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NAA has held several member-only webinars this year featuring industry experts that have shared innovative and successful strategies for generating revenue and engaging audience. As a reminder, these webinar recordings are archived and NAA members can view them on-demand. Access the archived webinars by accessing NAA's Event Archive page.
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No-cost content from accredited TV writers including celebrity interviews, weekly in-theater movie previews, Hollywood insider news, nostalgia features, and embeddable TV widgets that keep readers returning to your site. Apply here.
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Lorne Brown is the President, CEO and Founder of Operative, a company that helps news publishers manage their advertising business. NAA asked Brown for an update on Operative's new projects, the media technology he is excited about and his take on the future of the news industry.
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NetNewsCheck
Among daily metro newspapers, The Dallas Morning News is in a relatively enviable position. It's debt-free with some $80 million on its balance sheet, which has enabled it to go shopping to try to secure its future.
Publisher Jim Moroney III has led the paper's two-year-old acquisition strategy under parent company A.H. Belo. He says this tactic — aggressively seeking out marketing, data and innovative search companies to complement its existing business strengths — is what the DMN needs to sufficiently diversify its revenue base.
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Press-One now provides automated voice analytics to detect key phrases used by your customers. Calls containing these phrases are flagged instantly for review. Great for stop-saves, product changes, isolating problems and more! MORE
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Los Angeles Times
Tribune Publishing Co. denied a rumor started by media mogul Rupert Murdoch that the news organization was on the verge of being sold, saying it is "not engaged in discussion or a process to sell the company."
Tribune Publishing, which owns the Los Angeles Times, Chicago Tribune and several other newspapers, sent a message to its employees addressing what it called "media speculation."
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Digiday
The frontline of the war on the war on ads is video, now.
The ad-blocking community has been trying to set standards for what ad styles should be allowed, but there is contention over what is an acceptable video format. This fall, Secret Media and its technology partners tried to reach an accord over autoplay and pre-roll video with Adblock Plus, one of the main software products that hide Internet ads.
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The Christian Science Monitor
The ad blocker battle pitting consumers and privacy advocates against big media companies heated up last week when Yahoo issued an ultimatum to some customers: Stop using software that limits ads or forget about using Yahoo Mail.
Yahoo entered the contentious debate over ad blockers by testing a feature to lock out mail customers using the popular extension AdBlock.
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WAN-IFRA
In general, brands approach advertising agencies to create content, which is then distributed through the media networks of thousands of publications via advertising space. As publishers begin creating customized native advertising for brands, the content created usually just stays within their own publications.
"It is always a challenge for any of these studios to get someone to come back and want to do it again, repeat advertising," said Kaylee King-Balentine, head of The New York Times' T Brand Studio in London.
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Street Fight
When Apple disclosed in September that its new iOS 9 operating system would accept ad-blocking apps, Ben Ilfeld, co-author of a widely publicized analysis by 10up Inc., said revenue loss projections should "set off publishers' alarm bells." He added: "Include desktop ad blocking ... and the overall picture might be far worse, even in the short term."
To see how publishers have been affected initially and what they're doing to protect their ad revenue, I went to Thomas Sly, who occupies two roles that bring him face-to-face with ad blocking.
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Nieman Lab
As soon as Jeff Bezos heard about Facebook Instant Articles, he wanted to participate.
"We saw [Bezos] in Sun Valley," Dan Rose, the VP of partnerships at Facebook, said in a recent panel at the Paley International Council Summit. "He said, 'Hey, The Washington Post isn't participating yet. Would you please let us in? I think that we'd be your best partner.' " And, Rose said, Bezos — the CEO of Amazon and, since 2013, the owner of The Washington Post — was true to his word.
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Venture Beat
Google introduced its Accelerated Mobile Pages program to allow publishers and advertisers to create good-looking mobile content that loads very quickly.
The company launched the program in early October with a select set of partners, and now says it will begin sending traffic to pages created using the AMP specifications early next year.
The AMP Project is an open source initiative that embodies the vision that publishers can create mobile optimized content once and have it load instantly on many types of mobile devices.
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Digiday
It seems like Twitter and other social platforms are always making changes to their platforms, so Slate executives were caught by surprise when the Twitter share counts they use to monitor stories' social importance disappeared from their site. "I guess we got caught with our pants down," admitted Slate's vice chairman Dan Check.
Twitter is getting rid of the share counts in its sharing buttons.
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CNN
This fall's upgrade to Apple's iPhone and iPad operating system comes with a new app called News.
It aims to be the best news-reading app out there — a constantly updating collection of stories from big and little news sources all around the world.
Six weeks after it launched, Apple said 40 million people had tried it out. Dozens of publishers, including CNN, make it easy to read their stories inside the app.
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Poynter
It has been more than a year since The New Yorker took down its paywall and triggered a frenzied run on its archives. Slate and others compiled lists of The New Yorker's greatest hits, encouraging readers to take in the magazine's ruminative nonfiction before the paywall came back up. The whole enterprise savored of an everything-must-go fire sale and less like a bid to build a broad subscriber base.
But when the paywall came up five months later, something strange happened.
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