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Columbia Missourian reports 'significant' revenue from Google Surveys
Would you answer a short survey to read newspaper digital content? Some publishers are banking on it. The Columbia Missourian is one newspaper using Google Consumer Surveys to generate revenue. Since the site started using surveys June 23, it has found a steady revenue stream. "We're very happy with how it has worked out," said Bryan Chester, marketing manager at the Columbia Missourian.
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Retailers are maximizing the power of mobile this holiday season
This year’s holiday period will have a remarkably different feel to it for both retailers and consumers as new technology comes to the forefront as never before. Mobile devices and shopping apps are consuming marketers’ plans to drive holiday sales this season. Beacons, GPS, Visual Search, Image Recognition and Snapchat are all new tactics retailers will employ to increase their share of the $616.9 billion in expected holiday sales.
See the updated program for NAA mediaXchange 2015
NAA mediaXchange 2015 will take place from March 15-18, 2015, at the Omni Nashville. The conference is the largest annual gathering of industry executives in North America, offering unprecedented networking opportunities that combine an exchange of information and ideas with programming that will generate results.
Position your newspaper as the Ultimate Holiday Shopping Guide
Local shoppers want to know where to find the best deals during and newspapers are where they are turning for this information. Your newspaper has the audience and engagement. Now it’s critical that let advertisers and local businesses know. Find everything you need to create a customized promotional program that highlights your position as the Ultimate Holiday Shopping Guide.
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Clipcentric provides powerful do-it-yourself rich media tools for the production of truly responsive, cross-device rich media and video advertisements. Easily produce any format, from IAB rising stars to your own custom formats. Our team has more experience serving the rich media production needs of local-market publishers than any other vendor.
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Digital propels single-copy paper boost
NetNewsCheck
A community newspaper in Janesville, Wisconsin, has learned that leveraging an aggressive digital platform with a hard paywall can have the side benefit of raising single-copy sales. Lon Haenel, VP of digital media and circulation for the 20,000-circulation Janesville Gazette and its parent company, Bliss Communications, was honored by the Local Media Association earlier this year for managing that lift of 18 percent, which was also propelled by a strategically-timed rate hike.
UK's The Sun doubles paying subscribers from 2013
The Guardian
The Sun has signed up 225,000 paying subscribers to its £2-a-week digital service Sun+, almost double the number reported a year ago. News UK’s tabloid, which went behind a digital paywall on 1 August last year, reported it had attracted 117,000 paying subscribers in December 2013. About 2 percent, or 5,000 subscribers, have a quarterly or annual package.
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Familiar with The Associated Press? Wochit, the Real-Time Video Creation Platform, now offers AP's video & photo content to all users. Read the Press Release. In minutes, create high-quality videos & incorporate any asset - whether they’re yours, AP’s, or Wochit’s.
Click here for a free trial!
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Why Google is taking another shot at helping readers pay for news
Nieman Lab
Google wants to be the wallet you use to pay for news. Again. The company recently debuted Contributor, an experimental platform that lets people pay publishers for visiting a site. Instead of buying a subscription, readers put $1 to $3 a month into an account that is used to pay publishers on a per-visit basis. Currently 10 sites are participating in the experiment.
VoicePort LLC
In today business environments a business must invest in mobile applications to retain and access customers. Companies must consider costs of development and initial release of a mobile application. They must also allow for sometimes-expensive maintenance to fix bugs and tweaking the app to meet consumer preference and functions.
VoicePort has developed CircPort Mobile to address the above business considerations and provide newspapers with a powerful Circulation Customer service application for the newspaper industry.
Why Time Inc. is going big on branded video
Adweek
As part of Time Inc.’s repositioning as a multi-platform media company, the publisher of titles like People and Sports Illustrated has been putting an increased emphasis on fostering cross-brand collaborations. So far, we’ve seen a few examples of this on the print editorial side, and now, that strategy is being embraced by the company’s expanding digital video division.
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Are you responsive? Adpay is. Responsive design is the new standard. Engage your audience with customized Mobile, Digital and Print solutions for searchable Classifieds, Video, Editorial, Weather, and Ad Order Entry.
Contact sales@adpay.com to explore your mobile options today.
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How programmatic media buying is saving the banner ad
The Huffington Post
Why is it so tempting to dismiss entire swaths of the media landscape as dying or dead as Farhad Manjoo did in a piece for the New York Times earlier this month? TV is dead, Print is dead, and as Mr. Manjoo suggested, the banner is dead, proclaim technology and media reporters! The answer is that killing off a media channel is a step toward simplicity in a maddeningly complex landscape.
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Miss an issue of The Presstime Update? Click here to visit The Presstime Update archive page.
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Is vagueness killing advertising?
Adweek
The rise in popularity of mobile advertising, content marketing, native advertising and the continued focus on digital leads to one question: Does anyone really know what they are? Professions create specific language to allow precise and rapid communication. There is no place for vagueness. It’s not creative to call something different, it’s not more exciting to coin a new word, it’s not useful to be hyperbolic and generate buzz.
What Evernote and Uber deals mean for the future of media
Quartz
Thanks to digital, news publishers thought they could build a direct relationship with their customers. Recent deals signal the opposite. Two recent deals between media and technology companies struck me as a new trend in the distribution of news. One involves the personal note management service Evernote and Dow Jones; the other involves Spotify and Uber.
Streaming player market stays hot
MultiChannel News
Nearly one-fifth (19 percent) of TV viewers now own at least one digital media players from three major suppliers — Roku, Google (the Chromecast adapter) and Apple (the Apple TV), filling a market need for TV-connected streaming devices that are less bulky than gaming consoles or Blu-ray players, GfK found in a new study.
Why Serial is important to journalism
Columbia Journalism Review
The hit podcast Serial, a journalist’s exploration of whether a young man was wrongly convicted of murder, breaks new ground for our field. There are reams of articles and TV “newsmagazines” that expose the killers of the famous — and not so famous — in gruesome detail. What makes Serial so special and so meaningful for journalism is reporter Sarah Koenig’s transparency. She takes her listeners along with her as she ponders the innocence or guilt of Adnan Syed.
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ReMIND magazine offers readers blasts from the past with seasonal stories from the good old days. Now, NTVB Media, in cooperation with King Features, offers this content free to newspapers for print and digital formats. Perfect for social media throwbacks and flashbacks. Visit this link to get started, http://www.remindmagazine.com/syndicate/.
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Newspapers' online audiences set new record
MediaPost
October was a record-setting month for newspapers online, with 166 million U.S. adults consuming newspaper content delivered via digital platforms, according to the Newspaper Association of America, citing figures from comScore. That is an increase of 24 million, or 17 percent, over October 2013, when 142 million adults consumed digital content from newspapers.
The future is now
Editor & Publisher
For a couple of days in journalism circles, “Harvest of Change” the immersive series from the Des Moines Register was the hot trending topic. Never before had you been able to virtually step inside a story and be enveloped by 360-degree video and hyper-realistic 3-D renderings of a landscape you could move inside of.
Why the Times hired Kinsey Wilson
Nieman Lab
In a year of both triumphs and stumbles in The New York Times’ ungainly digital business progress, the recent appointment of Kinsey Wilson to the post of strategy and innovation editor makes a lot of sense. Wilson lost his job as NPR’s chief content officer in October. The hope: Wilson will provide a missing link, both within and outside the Times newsroom.
Missed last week's issue? See which articles your colleagues read most.
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Insights for Advertising+Digital Sales Professionals, including Sales & Management Skills. NEW CONTENT DAILY!
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NAA Updates
For more information about NAA, please contact Sean O'Leary.
Colby Horton, Vice President of Publishing, 469.420.2601
Samantha Emerson, Content Editor, 469.420.2669
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