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Dec. 5, 2012


NAA News

Public Policy

Cross-ownership ban has outlived its purpose
POLITICO    Share    Share on FacebookTwitterShare on LinkedinE-mail article
"Newspapers face unprecedented online competition for advertising revenue and readers," NAA president and CEO Caroline Little writes in an op-ed for POLITICO. "Yet the FCC's antiquated cross-ownership ban remains on the books, discouraging much-needed investments in local newsrooms. Fortunately, Congress has required the FCC to review its media ownership rules every four years and repeal any regulations that are no longer in the public interest. As the FCC nears the end of its current review, there are encouraging indications that Chairman Julius Genachowski is circulating a draft that finally would liberalize this outdated and archaic ban on investment in the newspaper industry. ... The FCC enacted the cross-ownership ban to prevent a single company from controlling a community's sources of information. But the FCC has commissioned numerous media ownership studies in recent years, and none have found evidence that cross-ownership reduces media diversity." See a related op-ed by David Honig, co-founder and president of the Minority Media and Telecommunications Council, in Politic365. More

Senate Judiciary Committee passes historic privacy legislation
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The Senate Judiciary Committee passed historic legislation on a bipartisan vote on Nov. 29 that would amend the Electronic Communications Privacy Act, first passed in 1986, to create a warrant requirement, based on probable cause, when the government seeks the content of a person's electronic communications from a service provider. Under current law, the government can use a simple subpoena without judicial approval to access emails that are more than 180 days old or opened, and documents stored in "the cloud." NAA is part of the Digital Due Process coalition, which has been advocating for ECPA reform to help ensure that privacy laws match the pace of technological change and are consistent with court decisions interpreting the Fourth Amendment. NAA participated in several coalition meetings with Senate staff, arguing that a warrant requirement would provide an important buffer for newsgathering against government intrusion. It is unlikely that the bill will move forward before the end of this Congress, but the bipartisan vote puts the bill in a very good place to be taken up again next year.


Craft your blueprint for new digital businesses
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Business model transformation requires new digital capabilities, new sales channels and new products. At API's Transformative Business Models workshop, you'll learn the best practices of industry leaders who are creating new digital revenue streams through sales strategies, paid-content models and e-commerce. Join innovation expert Clark Gilbert, president and CEO of the Deseret News and Deseret Digital Media, Jan. 25-25 in Arlington, Va., for a repeat of the sold-out October workshop presented with The Poynter Institute. More

Register now for the INMA/NAA Innovative Advertising Seminar
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NAA and INMA have joined forces on the Innovative Advertising Seminar, scheduled for Feb. 11-12 in Miami. At this event, hear from seasoned experts on the following topics: how to capture engaged audiences on multiple platforms; the top priorities for news media advertising executives in 2013; whether monetizing social media is a myth or a reality; the best multiplatform ads from around the world; and the discovery of new markets and revenue and how to bring print to life. Register before Jan. 11 and receive a 15 percent discount. More


More mannequins, less clutter at heart of J.C. Penney plan
Reuters    Share    Share on FacebookTwitterShare on LinkedinE-mail article
More mannequins are on the floors of J.C. Penney stores. About 40,000 more. They are one of the most visible changes J.C. Penney Co. Inc. Chief Creative Officer Michael Fisher has made to try to revive the 110-year-old department store chain. More

Home Depot turns to cat to build a brand
The Atlanta Journal-Constitution    Share    Share on FacebookTwitterShare on LinkedinE-mail article
On the Internet, you can never go wrong with a cat. Seeing the popularity of feline videos, and hoping to prove its sense of humor and online bona fides to a younger generation, Atlanta-based Home Depot is turning to a tomcat named Richard to introduce its brand to the Instagram set. More

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Forecast: Internet ad spend will outstrip all print in 2015
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2015 is the year when Internet advertising spend will overtake combined newspaper and magazine ad spend globally, according to ad group ZenithOptimedia's latest forecast. The group reckons the Internet attracted 15.2 percent more ad dollars globally in 2012, though total cross-media ad spend grew only 3.3 percent. More

RTB platform turns brands into networks for other brands
MediaPost News    Share    Share on FacebookTwitterShare on LinkedinE-mail article
In a surprising twist to the online ad network business, retail brands are beginning to offer their online users to other brands in what could well be called "store-branded" ad networks. In essence, the model isn't that unlike what brick-and-mortar retailers do when they sell in-store signage or video channels inside their stores to generate incremental revenue streams from other consumer brand marketers seeking to reach those shoppers, particularly while they are in a product purchasing mindset. More

Target picks Razorfish to revamp website
Adweek    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Razorfish has been awarded the e-commerce revamp for Target, a source close to the situation told Adweek. The Minneapolis-based retailer selected Razorfish over rival SapientNitro, which led Target's 2011 ill-fated Web redesign. Due to poor site performance late last year, the big-box player suffered bad press and countless consumer complaints on social sites like Facebook and Twitter. More

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Symbolia digital magazine draws in readers with 'illustrated journalism'
Poynter    Share    Share on FacebookTwitterShare on LinkedinE-mail article
One thing you can say for certain about Symbolia — the illustrated iPad magazine that launched Dec. 3 — is that it's different. Symbolia is a digital magazine whose content is more storyboard than story — a rich blend of illustrations, comics and audio clips that spin a different kind of narrative. More

Social media time rises on mobile, PC
MediaPost News    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Consumers now spend a full 30 percent of their mobile time on social media networks, according to new data from Nielsen and NM Incite. Limited to their personal computers, consumers still spend close to 20 percent of their online time on social media — more time than they devote to any other online activity. More


'Game-changing'? A free future for Mirror, Record, other papers on Ipad?
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Imagine if a national newspaper dropped its cover price and went free to readers. That's what U.K. title Daily Mirror and Scottish sibling Daily Record are doing — at least, on iPad. For their first iPad app, the publications have launched e-edition replicas that mimic the printed red-tops in every way, save for the price. More

Building the wall: Will digital subscriptions save the newspaper industry?
Editor & Publisher    Share    Share on FacebookTwitterShare on LinkedinE-mail article
It's becoming an increasingly common announcement: "Eagle Introduces Digital Subscription Plan," "The Star to Launch Digital Subscription," "Tribune Sets Paywall on Some Content at $14.99 per Month," and on and on. As the business model evolves, newspaper executives are taking a closer look at charging for their online content, whether it's through a paywall or a metered subscription. More

Digital subscriptions rising, The Economist unbundles tablets from print
Advertising Age    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Ever since Apple introduced the iPad in April 2010, magazine publishers have been trying to figure out how to make the most of their app editions. An important independent magazine has left the "All Access" camp: The Economist in October stopped bundling app access with all new print subscriptions, charging more to newcomers who want both and introducing a print option that comes without apps. More

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Business Models

CEO: The Washington Post looking at every kind of paywall
NetNewsCheck    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Donald Graham, CEO of The Washington Post. Co., admitted the company is studying newspaper paywalls, trying to find a model that would fit The Post, he said during a session at the UBS Global Media and Communications Conference. "We are obviously looking at paywalls of every type. But the reason we haven't adopted one yet is that we haven't found one that actually adds to profits," he said. "But we are going to continue to study every model of paywall and think about that, as well as think about keeping it free." More

The newsonomics of going deeper
Neiman Journalism Lab    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Ken Doctor writes: "Going deeper means many things, from national investigative reporting to hyperlocal community info. Increasingly, it will be sports and features and entertainment as well. What I'm particularly intrigued about is how technology is rapidly improving the trade's ability to go deeper — and to go deeper faster and cheaper." More

Long-form journalism finds a new home online
Poynter    Share    Share on FacebookTwitterShare on LinkedinE-mail article
As technology has renewed attention to long-form journalism with platforms, apps and sites like Instapaper, Longreads, Byliner, The Atavist, Kindle Singles and The Longform iPad app, to name a few, Poynter's Mallary Jean Tenore wonders: Does long-form journalism still have a place in print? More

For more information about NAA, please contact Marina Hendricks,
Colby Horton, Vice President of Publishing, 469.420.2601  Download media kit
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