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This week, Australia's competition regulator announced it would look into whether the tech duopoly — Facebook and Google — has disrupted the news media market to the disadvantage of publishers and consumers. The News Media Alliance has long advocated for intercession on behalf of publishers against Facebook and Google's market dominance. In July, we called on the U.S. Congress to allow publishers to negotiate collectively.
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It's harder than it may seem to tell the difference between real and fake news, when all you have is a headline to guide you. That's why the Alliance and our Support Real News partners encourage you to read past the headlines and really get to know your news. When it comes to figuring out if a story comes from a reliable source, you have to do a little bit of work.
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The advertiser community is vitally important to the growth and success of the news industry. Our goal is to strengthen relationships with advertising executives and continue to provide opportunities for members to have one-on-one meetings with advertisers and agencies. Register now for adXchange, taking place February 28-March 2, 2018 in San Diego, CA. The conference will take place immediately following Mega-Conference, for which the Alliance is a partner. All Alliance members will receive complimentary registration to adXchange. If you are not an Alliance member, but still represent a news media organization, you can attend the event/set up meetings for a fee of $300 per attendee.
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The media landscape has become littered with false news stories, making it much harder to find the real news. This year, in response to this growing phenomenon, we have seen an increase in the introduction of several initiatives around the world (including the Italian government) aimed at combating the proliferation of fake news. People recognize that fake news is a real and growing problem and want to ensure the continued existence of real news.
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Fake news websites derive nearly 42 percent of their traffic from social media platforms, with readers clicking links they see posted on Twitter, Facebook, Instagram and other social sites. But those links offer only headlines, making it difficult for even educated news consumers to know if what they're seeing is real or fake news. To test your ability to tell real news from fake from headlines alone, we've crafted a quiz that will test your media smarts and skills at spotting fake news.
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Drive revenue. Build customer loyalty. Increase satisfaction and retention. With more than 455 newspaper clients and over 70 million calls per year, CircPort is leading the newspaper industry with innovative solutions and superior customer service.
Visit www.VoicePort.net to learn more or contact us today! 585-248-9289
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To help combat the confusion brought on by fake news, Honolulu Civil Beat is opening its doors to the public to help teach them news literacy. Civil Beat was founded in 2010 by Pierre Omidyar, the founder of eBay and First Look Media. The site began as a local watchdog journalism outlet that focused on storytelling that wasn’t being done by Honolulu's local newspapers and TV stations. Since then, the site has grown and now has reporters covering all of Hawaii, as well as a full-time Washington correspondent. But where Civil Beat really stands out is in its efforts in community outreach.
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On Monday, more than 1,100 newspapers in small and medium-sized communities across the United States signed a letter calling on Commerce Secretary Wilbur Ross to heavily scrutinize the anti-dumping and countervailing duty petitions filed in September by Longview, WA-based paper mill, North Pacific Paper Company (NORPAC). NORPAC's petition asks for steep import duties in excess of 50 percent on imports of uncoated groundwood paper from Canada. Such duties, if implemented, could result in steep increases in the cost of newsprint, which would cause widespread harm to local newspapers.
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Lower print revenue and tighter operational costs has driven the need for new revenue from new sources. Self-service advertising has helped garner new revenue and lower operational costs while attracting new advertising clients. iPublish Media is the leader in self-service advertising.
Visit www.ipublishmedia.com to learn more or contact us today at 508-366-6383
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On the first day of Christmas, my journalist wants from me ... An Amazon Echo to read the news. On the second day of Christmas, my journalist wants from me ... Two VR headsets, and an Amazon Echo to read the news. No, we won't do the whole post like that! But here are some great holiday gift ideas for the newshound in your life.
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Niche publications are a big business in 2017. Though they may attract smaller audiences than traditional news outlets, there are hundreds of niche publications, with a website or magazine covering practically every area of interest there could ever be. Because niche sites have such a narrow focus, their writers are often subject-matter experts.
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Poynter
In past columns, I've brainstormed how we might think differently about newsletters, headlines, homepages, bylines, analytics, podcast ideas, comment sections and covering the president.
It's time to tackle paywalls.
Paywalls have now been around on news websites for over 20 years. (The Wall Street Journal, which led the way, went behind a strict paywall in 1996.) In the ensuing decades, many news sites have launched metered paywalls.
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Nieman Lab
If you want to write for the new collaborative, public journalism site Publish.org, you should be open to showing your work.
The Publish.org platform, which had been testing its backend and workflow with a smaller group of writers in closed beta over the past few months, opened up last week to all contributors — people who want to write, people who want to donate, people who want to review other people's works-in-progress, or all of the above.
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Poynter
News and commentary on Meredith's $ 2.8 billion acquisition of Time Inc. has rightly focused on where flagship Time magazine is headed. Will the arm's length "passive investors" (Koch-related KED) continue to keep their distance, tinker or buy the thing outright?
That's a great journalism and political question, ever so much worth watching. But there is another nifty little media business story bubbling below the surface of the deal.
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Recode
We've been headed here for a while. But this was the year it actually happened: Advertisers spent more on digital than traditional TV.
To be specific: Digital ad spending reached $209 billion worldwide — 41 percent of the market — in 2017, while TV brought in $178 billion — 35 percent of the market — in 2017. That's according to Magna, the research arm of media buying firm IPG Mediabrands.
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Ad Age
Facebook plans to test video ads at the start of Watch shows, according to advertisers who are familiar with the social network's strategy, exploring what would be a significant shift.
Facebook has long resisted the pre-roll format because of its reputation for annoying viewers who are trying to get to their desired content. For years, CEO Mark Zuckerberg even banned "pre-roll" from Facebook's advertising vernacular.
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Recode
Major news sites have seen increased readership as Americans try to make sense of the tumultuous political climate, but BuzzFeed has seen its web traffic decline.
The company announced layoffs recently after missing revenue targets. A rep for BuzzFeed, which has long focused its business on advertising that travels across the web on sites like Facebook — but is increasingly trying to generate revenue from its own site — said the layoffs are "completely unrelated" and that its audience is "a major asset."
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Recode
Three quarters of all mobile traffic will be used for video in 2023, according to a new report by telecommunications equipment company Ericsson. That's up from just over half of all traffic today.
Not only will that be a bigger share but also a bigger pie, as more people watch more video on their smartphones. Overall, worldwide mobile data traffic will increase to 110 exabytes per month in 2023, according to Ericsson, or the equivalent of 5.5 million years of streaming HD video.
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MediaShift
Are you in a newsroom right now? Take a look at your social media team. What are they doing?
Most likely, they're posting stories from your staff on Twitter and Facebook. They’re checking Google Analytics or Parse.ly or Chartbeat to see if those links are successfully penetrating the fickle social media universe. They're explaining to another young reporter why she needs to change the name on her Twitter account to, well, anything else but @FoxyGrrrl15.
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