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Dec. 8, 2010

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Public Policy

Postage rates driving newspapers out of U.S. mail, new NAA report finds
A new Mather Economics report commissioned by NAA found that higher postage costs resulted in a roughly 11 percent decline in advertising volume for newspapers' total market coverage (TMC) products in 2008 and 2009 combined. In addition, in response to higher postage, newspapers have moved more than 650 million pieces of TMC mail out of the postal system to alternative carrier delivery over the same period. This shift has cost the U.S. Postal Service more than $120 million in postal revenue, with an equal amount of volume and revenue expected to move out of the nation's postal system over the next 12 to 18 months. MORE


Single-copy distribution moves to solid partnerships
Industry changes and economic efficiencies have pushed single-copy distribution operations to form newspaper partnerships that address traditional concerns about control and preferential treatment of titles. Whether a newspaper contracts to deliver the competition or vice versa, the road to savings and increased profit margins now means the goal in most markets is to have one delivery vehicle going down any given street and one distributor handling multiple publications. NAA recently posted an update on the issues plus a report that includes a guide to successful implementation of a single-copy distribution partnership and pitfalls to avoid along the way. MORE


Video tells the story of newspaper media value
"My Newspaper," a new NAA initiative, is designed to explore a new angle on the value of newspaper media to advertisers. Watch all of the videos here. Want copies of the videos and the PowerPoint? Let us know and we'll provide them free of charge. To request them, send an e-mail to

Free webinar on paid content offered to NAA members
Sean Donahue, editor of Subscription Site Insider, will present a Dec. 16 webinar on paid content in partnership with NAA. The webinar is geared toward business managers and publishers as well as circulation and Web development directors. In this hour-long event, participants will learn how to mix ads and paid content as revenue streams and where to place a paywall. Real-life examples and a question-and-answer session will round out the webinar, which is free for NAA members. Register today!

Case Study

Inside Valpak's mobile strategy: New products are poised to compete
In the past year, has gone all out to enter the mobile coupon market. A pop-up window collects opt-ins from every digital visitor, while new bundles are aimed to convert most of Valpak's 26,000 customers to a mobile coupon program. So far, 18,000 of Valpak advertisers are online. Read more in a case study from Local Media Insider. In an exclusive deal for NAA members, this report and other revenue case studies are available for $24 for three months.


Newspaper coupons still effective
MediaPost    Share    Share on FacebookTwitterShare on LinkedinE-mail article
A new study of coupon redemption by MARC Research for the Newspaper National Network shows that coupons which appear within newspapers (run of press) are redeemed more often than freestanding inserts. More

Retail sales jump 6 percent in November
Los Angeles Times    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Lured by steep discounts, shoppers stormed the nation's retailers in November — but to keep the momentum going, analysts say, merchants will need to keep pushing discounts. More

More shoppers ditching credit cards this shopping season
The Indianapolis Star via USA Today    Share    Share on FacebookTwitterShare on LinkedinE-mail article
More shoppers are expected to stop using credit cards this holiday season, paying for their purchases with debit cards or cash. More

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Shoppers prefer smartphones to store associates
Internet Retailer    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Smartphones are changing the ways customers interact with retailers, a new study finds. Seventy-three percent of shoppers favor using their smartphones to handle simple tasks in stores, compared with 15 percent who favor interaction with an employee. More

Post keeping an eye on paywall experiments
AFP via Google News    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The Washington Post is monitoring efforts by The New York Times and other newspapers' to charge readers online but has no plans to do the same for now, the Post Co. chairman said. More

Internet, emerging markets to fuel ad growth in 2011
Bloomberg    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Worldwide advertising spending will continue to recover next year, led by expanded Internet marketing and outlays in emerging economies. More


Promotional e-mails set record
Marketing Charts    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Top online retailers sent each of their subscribers an all-time high of 4.4 promotional e-mails on average during the week ending Dec. 3. More

Google opens doors to e-bookstore
The New York Times    Share    Share on FacebookTwitterShare on LinkedinE-mail article
After years of planning and months of delays, the search giant Google started its e-book venture, creating a potentially robust competitor in the digital book market to Amazon, Barnes & Noble and Apple. More

Madison Avenue still counts on the power of TV
The New York Times    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The robustness of the ardor for television ads is startling some forecasters, who had believed that the intensifying demand for online advertising would cut into sales for TV as it has for, say, newspapers. More

Business Models

Dow Jones adding color nationwide
News & Tech    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Dow Jones & Co. is in the midst of a multimillion-dollar project to add color capacity at its U.S. production sites nationwide as the publisher beefs up its infrastructure to compete with The New York Times and other national papers. More

British newspaper finds readers flocking online
The New York Times    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Created only two years ago, The Daily Mail's Mail Online now has the second-largest Web audience of any paper in the world, behind only, the combined site of The New York Times and the International Herald Tribune. More


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