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Dec. 12, 2012


NAA News

Gains in Raleigh based on local focus, consistent leadership, customer service
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A new series of NAA case studies shares successful strategies of newspapers that have generated measurable gains in print and online audiences. The first installment focuses on The News & Observer in Raleigh, N.C., where readers eagerly consume state capitol news, coverage of college sports and stories about high-tech business developments. The McClatchy Co. publication has created a strong, enduring brand trusted by a community that turns to the newspaper for in-depth stories and breaking news in print and digital formats. More


Don't miss the latest installment of the paid content webinar series
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There's still time to register for "Paid Content Strategies, Part 3: Newspapers Share Strategies and Success," an NAA webinar that runs from 2 to 3 p.m. ET today. The third session of this four-part series features three newspaper executives talking about the lessons learned from their paid content initiatives. More

API's Transformation Tour charts path to profitability, sustainability
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The way forward for news organizations requires two separate paths for transformation — one in the legacy print business and one in the emerging digital business. Join innovation visionary Clark Gilbert, president and CEO of the Deseret News and Deseret Digital Media, for two executive workshops that focus on new strategies for creating profitability and sustainability. Transformative Business Models (Jan. 24-25) and Transformative Content Strategies (Feb. 28-March 1) are presented by the American Press Institute with The Poynter Institute in Arlington, Va. More


Valassis survey: Millenials 'would shop less without newspaper inserts'
Print in the Mix    Share    Share on FacebookTwitterShare on LinkedinE-mail article
A new study by Valassis finds that while millennial shoppers (ages 18-34) are accustomed to receiving advertising messages on a daily basis from a variety of online and offline sources, newspaper inserts play an important role in their shopping routines and purchasing decisions, and often spur online shopping. Survey results reveal 91 percent of millennials who use newspaper inserts use them to save money, and 60 percent — more than nearby generational groups — say they would shop less without newspaper inserts. More

Target pushing into media business
Adweek    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The holidays are a busy season for retailers looking to juice revenue by running ads promoting inventory-clearing sales. But for Target, this year the holidays are also a time for running other brands' ads. Since October, Target has been operating a private marketplace powered by supply-side platform PubMatic. More

Manage your Sales/CRM, Ad Order Entry, Production and Billing departments with one web-based system. Spend more time selling and less time managing! Built by publishes for publishers and used by over 9000 publications. Email Mike Cook, call (954)332-3208 or visit for a demo today.

Social, mobile ad spends to soar by 2016
NetNewsCheck    Share    Share on FacebookTwitterShare on LinkedinE-mail article
For media companies still impatiently waiting on mobile and social media to deliver viable revenue streams, experts said that wait is coming to an end. Ad spends on both fronts will jump dramatically by 2016, BIA/Kelsey said recently at its ILM West conference, driven by increasing user adoption rates and innovations in ad forms, including a ramp-up in location-based advertising. More

An obituary is forever,
but it shouldn't take that long to place one

Exclusively for newspapers and funeral directors, Memoriams streamlines the process of placing obituaries. Contact to get signed up for FREE


YouTube pushes holiday sales into shoppable video ads
ClickZ    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Google is in the early stages of creating a new shopping experience on video through its wildly popular YouTube site. A new beta feature released just before the holiday season is being adopted by brands, particularly fashion and retail, to drive in-stream sales. More

Publishers bring 195 new magazines to print in 2012
The Verge    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Newspaper and magazine publishers are constantly exploring ways to draw in digital subscribers, but many aren't shying away from the old-fashioned magazine rack just yet. According to MediaFinder's count, more than 195 new magazines went into print this year, compared to 181 in 2011. More


Men, college grads, the young are more engaged in mobile
Project for Excellence in Journalism    Share    Share on FacebookTwitterShare on LinkedinE-mail article
In the growing realm of mobile news, men and the more highly educated emerge as more engaged news consumers, according to a new study by Pew Research Center's Project for Excellence in Journalism, in collaboration with The Economist Group. These findings parallel, for the most part, demographic patterns of general news consumption. But there are some important areas of difference between mobile and general news habits — particularly among young people. More

Five ways journalists are using Pinterest
Poynter    Share    Share on FacebookTwitterShare on LinkedinE-mail article
As the audience for Pinterest grows, so has journalists' interest in it. News organizations are using the social networking site in creative ways and finding that it's a place where both hard news stories and features can thrive. More

Apple sees TV 'as market that's been left behind'
GigaOM    Share    Share on FacebookTwitterShare on LinkedinE-mail article
In his first television interview since becoming CEO of Apple, Tim Cook avoided answering any of the more probing questions of NBC's Brian Williams. Cook did manage to be his usual cryptic self when it comes to public comments on Apple and the television business. Cook told Williams that Apple sees it as "a market that's been left behind." When pressed for more, Cook said with a smile: "It's an area of intense interest. I can't say any more than that." More

Business Models

NYT launches Compendium, a Pinterest-like tool for the paper's content
paidContent    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Many newspapers and magazines have already created accounts on Pinterest, and it's not surprising they're thinking about other ways to get readers to share their content. The New York Times Research & Development Labs recently launched a new tool called Compendium, which lets readers "use articles, imagery, videos and quotations to tell your own stories using New York Times content." More

Video-hungry newspapers let outsider play editor
Adweek    Share    Share on FacebookTwitterShare on LinkedinE-mail article
News Distribution Network isn't a household name, but news consumers sure watch a lot of the videos the company distributes. In fact, NDN broke the top 10 in comScore's ranking of top online video properties in October, with an audience topping 53 million. More

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After years of bad headlines, the industry finally has some good news
The Economist    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Things have started to look a bit less grim for newspapers, particularly in America. Revenues from advertising are still falling, but those from circulation have at last started to stabilize. At some papers, such as The New York Times, circulation revenues this year are forecast to offset the decline in advertising for the first time in at least five years. In May Berkshire Hathaway, Warren Buffett's firm, bought a legion of local papers from Media General. Some may see the celebrated investor's blessing as a sign of better days ahead. More

Paywall push: Why newspapers are hopping over the picket fence
The New York Times    Share    Share on FacebookTwitterShare on LinkedinE-mail article
When The Wall Street Journal broke the news that The Washington Post was likely to start charging for online content sometime next year, it should not have come as a surprise, but it did. The shock had something to do with the certainty that Donald Graham, chairman of The Washington Post Co., has always displayed on the subject. He has long had serious reservations about putting the work of his company’s journalists behind a wall. More

For more information about NAA, please contact Marina Hendricks,
Colby Horton, Vice President of Publishing, 469.420.2601  Download media kit
Bianca Gibson, Senior Content Editor, 469.420.2611   Contribute news
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