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The News Media Alliance is extremely proud to announce that Axel Springer SE has become its newest member — and the first European-based member in the association's history. Axel Springer is the largest digital publishing house in Europe, with numerous multimedia news brands, such as Bild, Die Welt and Fakt. It may be best-known in the U.S. for Business Insider, one of the most popular and well-respected business news websites.
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Our friends at Digital Content Next recently released a study about how consumer trust in the news they consume impacts information consumption. It's worth reading the full report (especially the insights around advertiser trust and the unique needs of millennials), but here we highlight three of the most important takeaways for news creators and publishers.
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Mixed martial arts (MMA) and Ultimate Fighting Championship (UFC) bouts are some of the most-watched sporting events in the United States. In 2016, five pay-per-view UFC fights drew more than a million paying viewers, beating out boxing’s pay-per-view audience, which used to be the top draw for pay-TV sports. With the rise in popularity also comes a rising demand for news on the sport's top stars and coverage of the fights.
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New advertisers and agencies are being confirmed daily for the News Media Alliance's adXchange event, taking place February 28–March 2, 2018 at the Embassy Hilton Suites-San Diego Bay Downtown. The conference will take place immediately following Mega-Conference. The latest confirmed advertisers include News America Marketing, Centro Media Agency, Bankseeker, Newspaper Affiliate Media Agency and South Eastern Grocers. Click here to view the full list and to register.
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Australia's competition regulator announced it would look into whether the tech duopoly — Facebook and Google — has disrupted the news media market to the disadvantage of publishers and consumers. The News Media Alliance has long advocated for intercession on behalf of publishers against Facebook and Google's market dominance. In July, we called on the U.S. Congress to allow publishers to negotiate collectively.
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Drive revenue. Build customer loyalty. Increase satisfaction and retention. With more than 455 newspaper clients and over 70 million calls per year, CircPort is leading the newspaper industry with innovative solutions and superior customer service.
Visit www.VoicePort.net to learn more or contact us today! 585-248-9289
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Today's entrepreneurs of media will discuss the NexGen Business Models for Media at the 2018 Mega-Conference, taking place February 26-28 in San Diego, CA. During this session, learn how they have answered the challenge of making money in today's media landscape. Panelists will be Evan Smith, CEO, The (Austin) Texas Tribune; Jim Brady, founder and CEO, Spirited Media and Sara Fischer, media reporter, Axios. Click here to register as an individual for Mega-Conference (News Media Alliance members receive discounted registration). Click here for details on team discounts.
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It's harder than it may seem to tell the difference between real and fake news, when all you have is a headline to guide you. That's why the Alliance and our Support Real News partners encourage you to read past the headlines and really get to know your news. When it comes to figuring out if a story comes from a reliable source, you have to do a little bit of work.
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Lower print revenue and tighter operational costs has driven the need for new revenue from new sources. Self-service advertising has helped garner new revenue and lower operational costs while attracting new advertising clients. iPublish Media is the leader in self-service advertising.
Visit www.ipublishmedia.com to learn more or contact us today at 508-366-6383
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The media landscape has become littered with false news stories, making it much harder to find the real news. This year, in response to this growing phenomenon, we have seen an increase in the introduction of several initiatives around the world (including the Italian government) aimed at combating the proliferation of fake news. People recognize that fake news is a real and growing problem and want to ensure the continued existence of real news.
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To help combat the confusion brought on by fake news, Honolulu Civil Beat is opening its doors to the public to help teach them news literacy. Civil Beat was founded in 2010 by Pierre Omidyar, the founder of eBay and First Look Media. The site began as a local watchdog journalism outlet that focused on storytelling that wasn't being done by Honolulu's local newspapers and TV stations. Since then, the site has grown and now has reporters covering all of Hawaii, as well as a full-time Washington correspondent. But where Civil Beat really stands out is in its efforts in community outreach.
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TownNews.com
TownNews.com recently announced the acquisition of Calkins Media's over-the-top (OTT) business and mobile app technology, which enables media organizations to grow their audiences with branded channels on all of the major streaming platforms, including Roku, Apple TV and Amazon Fire TV. "Our content management ecosystem allows our partners to produce once, publish everywhere — be it web, mobile, social media, print, and more," said Brad Ward, CEO of TownNews.com. "So BLOX OTT is a great fit. These apps give our customers easy access to a highly engaged, rapidly growing audience."
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Columbia Journalism Review
For two years starting in 2009, Anne Galloway worked 80 to 90 hours a week reporting on the Vermont legislature, without pay, hoping she could breathe life into a new nonprofit focused on investigative reporting.
Today that nonprofit, VTDigger, has a staff of 19, an annual budget of $1.5 million, and aspirations of reaching the $2 million revenue mark by 2021. By one measure, that makes VTDigger the largest investigative reporting nonprofit in the country that is focusing on local or state news.
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Media Shift
Readers have never enjoyed greater access to content, and the media industry has never been more competitive. Yet news outlets rely on the big platforms to deliver traffic, at increasing cost to the quality of their news content and bottom line. As a publisher, for your project to survive and thrive you need to create a loyal audience — users hungry for content who satisfy their appetite on your site instead of skipping away for their next bite.
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Columbia Journalism Review
Lorie Hearn has built inewsource, the San Diego investigative reporting nonprofit, into a $1 million-a-year business. Although initially focusing on foundation money, she is now concentrating on attracting individual donors, especially those in the "major donor" category. In an interview, Hearn, executive director and editor of inewsource, described what she's learned about recruiting wealthy contributors.
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Street Fight
A record wave of political advertising is heading toward the local digital space as the parties and well-funded special-interest groups gear up to elect their candidates and enact propositions in the 2018 mid-year elections.
Political ad spending totaling $1.9 billion will pour into the digital space, most of it on the local level, Borrell Associates estimates in its 2018 forecast. But daily newspapers and local news "pure-plays" will have to fight hard for their share.
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Digiday
The Washington Post has taken more of a slow and steady approach to international expansion compared to some pure-play digital publishers, whose global growth ambitions seem to be tempered. For the next year, the publisher will focus on growing its branded-content capabilities internationally after hiring its first head of marketing for Europe and Asia, Aaron Robinson.
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Recode
Google used to be the main source of referral traffic for web publishers. Then Facebook eclipsed it.
And now, Google is back on top again.
Over the course of 2017, the search engine has become publishers' main source of external page views, according to new data from Parse.ly, a digital analytics company.
It's basically a flip from the beginning of the year.
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Digiday
Multiple publisher sources said Facebook no longer plans to pay publishers and other video makers to produce videos for the news feed.
Three publishing sources whose companies were paid by Facebook said the platform plans to end the program that paid publishers and other video makers money every month to make on-demand and live videos for the news feed.
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AdAge
Twitter has built a way for people to string tweets together in a sequence that many users would recognize as a "tweetstorm." Users writing tweets can now link messages, which Twitter for its part calls "threading," by clicking a plus sign that adds another post to the series.
"Hundreds of thousands of threads are Tweeted every day," said Sasank Reddy, product manager at Twitter, in a blog post.
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