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Dec. 15, 2010

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NAA News


Kansas paper enters iPad market
The list of U.S. newspapers with iPad apps is filled with dailies in major metropolitan hubs. Add to that list The Hays Daily News, a 10,000-circulation newspaper based in northwest Kansas. Along with embracing tablets, the newspaper has created an in-house development team that turns a profit building Web products for outside companies. Read an NAA-produced case study about the newspaper’s digital strides. MORE


Latest installment in ABC series on rule changes looks at verified
In the second of a five-part series detailing the comprehensive October 2010 rule changes for U.S. newspapers, President and Managing Director Michael J. Lavery explains the evolution and aspects of the verified circulation category. This follows the first installment's overview of the background and strategic thinking behind the changes and how media buyers and sellers came to a consensus on new standards for qualifying and reporting newspaper media. NAA maintains a resource guide for its members with comprehensive information on ABC changes and the anticipated impact. MORE


Paid content webinar on Thursday is free for NAA members
Is your online paywall converting as many visitors into content buyers as it should be? NAA has partnered with the paywall research team at Subscription Site Insider to bring you practical help in the form of a webinar on Dec. 16. Registration is free for NAA members. MORE

Print integration gets the spotlight at mediaXchange
A panel discussion on print integration at NAA's 2011 mediaXchange conference in Dallas features Stan Richards, principal of The Richards Group; Gregory J. Osberg, president and CEO of Philadelphia Media Network; Rick Wilbins, managing director/global brand, advertising and corporate citizenship of American Airlines; and Jason E. Klein, president and CEO of Newspaper National Network LP. Register for mediaXchange by Jan. 15 and save $200. MORE


Retail rises above forecast as consumers recover
Bloomberg    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Sales at U.S. retailers increased more than forecast in November and optimism among small businesses rose to a three-year high, signaling the economy was gaining momentum as the holiday season began. More

Neiman Marcus triples fiscal first-quarter profit
The Dallas Morning News    Share    Share on FacebookTwitterShare on LinkedinE-mail article
While still spending at less than pre-recession levels, luxury shoppers are back enough to give Neiman Marcus Inc. a solid fall quarter. The Dallas-based retailer, which also operates Bergdorf Goodman, tripled its fiscal first-quarter profit on more full-price selling, higher customer traffic and lower costs. More

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Editor & Publisher thinks twice, removes paywall
MediaBuyerPlanner    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Editor & Publisher, claiming it has never been a fan of paywalls, has removed its pay requirement for access to online content. More

Tablets will replace one in three PCs
InformationWeek    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Tablets will cannibalize PC sales much faster than previously expected, new research from Goldman Sachs indicates. Microsoft and its partners have been too slow to respond to the threat to their core franchises posed by tablet offerings from Apple, Google and their partners. More


CNN releases 'immersive' iPad app
CNN    Share    Share on FacebookTwitterShare on LinkedinE-mail article
CNN released its news app for the iPad, promising what execs say will be an "immersive and visual news experience." The app, which is free, is now available at Apple's iPad app store and through iTunes. More

Marketers test ads in e-books
The Wall Street Journal    Share    Share on FacebookTwitterShare on LinkedinE-mail article
As e-books proliferate, advertisers are experimenting with ways to pitch to consumers while they read, a trend that could change the publishing business but faces opposition from some traditionalists. More

AOL tries a do-it-yourself reinvention
Crain's New York Business    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Two months after reports first appeared that AOL was looking to merge with Yahoo in a bold bid to speed up its turnaround, the New York-based Web veteran has abandoned its quest, according to an industry insider with knowledge of the situation. More


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