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The news industry today is all about experimentation. In the face of great change and opportunity, NAA members are constantly developing new strategies, offerings and partnerships to further engage with audiences, communities and advertisers. In this way, the news industry is actually quite a bit like Silicon Valley. When I worked with the tech industry during my time at the U.S. Chamber of Commerce, people always asked me how that industry compared with Washington, D.C.
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NAA applauds the introduction of the Copyright Office for the Digital Economy Act (“CODE Act”) by Representatives Judy Chu (D-CA) and Tom Marino (R-PA). The CODE Act would establish the Copyright Office as an agency in the legislative branch, with a President-appointed Director. It would also require steps to be taken that would ensure the Copyright Office remains technologically advanced and separate — operationally and financially — from the Library of Congress.
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Nieman Lab
By David Chavern, NAA president & CEO —The digital arena has been deeply confusing for both advertisers and publishers. At first, we thought it was just like print — so we ripped out static ads from print publications and pasted them on people's screens as banner ads. Then we decided that it was just like TV, so we made people watch commercials (or pieces of them) before we could see the content — just like a TV timeout at a football game. It turns out that the public didn't react much to either, because the digital realm isn't like other places that advertisers were used to.
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The Partnership to Protect Workplace Opportunity (PPWO) — of which NAA is a member — sent a letter to members of Congress expressing concern over the impact the Department of Labor's (DOL) proposed changes to the salaries test. The agency's proposed rule would result in a 102 percent increase in the current salaries test. If finalized without any changes, currently exempt employees would no longer be considered exempt and therefore would need to be paid overtime for more than 40-hours of work in a week if they make less than $50,440. Member log-in required to view full article.
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Daniel Schaible is the founder and COO of License League, a company that helps publishers monetize their content at the article level. NAA caught up with Schaible about the License League's work with newspapers, how he sees the future of media and more.
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No-cost content from accredited TV writers including celebrity interviews, weekly in-theater movie previews, Hollywood insider news, nostalgia features, and embeddable TV widgets that keep readers returning to your site. Apply here.
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Weekly NAA Roundup of the latest member announcements and staff changes, NAA announcements, what's on our reading list, and what's hot on social media when it comes to newspaper media. This week's member news includes the new Washington Post headquarters; The Boston Globe's new Spotlight Fellowship; WSJ podcasts; a new series from The Columbus Dispatch; and more.
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The IRS is proposing a change to its rules to determine the taxpayer under Section 199 of the Tax Code for the purpose of claiming a deduction for printing and other manufacturing costs. NAA has long-argued for the manufacturing deduction and successfully fought to have advertising revenue included as an integral part of the income that would qualify for the deduction, as it is "inextricably linked" to the newspaper product.
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Press-One now provides automated voice analytics to detect key phrases used by your customers. Calls containing these phrases are flagged instantly for review. Great for stop-saves, product changes, isolating problems and more! MORE
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Digiday
With every ad dollar a struggle to come by, publishers are trying to tap into e-commerce. But while many have found e-commerce hard to pull off, an increasing number are finding there's money to be made in shoppable gift guides.
Skimlinks manages e-commerce for publishers including Gawker, IGN and Business Insider. Across its 2,000 larger publisher clients, users spent an average of $132 amount this past Black Friday, up from $104 in 2014.
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Forbes
On the corner of Oakland and Asheville in Hendersonville, N.C. — behind a used-car dealership where banged-up late-model sedans sport "AS IS" stickers and sub-$4,000 price tags — sits an 812-square-foot trailer that houses what just might be the future of local print journalism.
The Trailer of Truth, as it's known in these parts, is world headquarters of the Hendersonville Lightning.
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The Wall Street Journal
Video advertising is a bright spot for many online publishers, which is why they're increasingly experimenting with ways to get as much video as possible in front of their audiences.
One recent tactic: using "sticky" or "pinned" video players, which allow for continuous video viewing while users scroll through articles on publishers' sites.
On some CNN.com articles, for example, users are greeted with a video ad that plays automatically at the top of the page.
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Nieman Lab
The number of Americans using adblockers will grow over the next three months, according to a report released by Digital Content Next, a trade group representing online publishers.
The study estimates that about a third of American consumers are "very likely or somewhat likely" to try adblockers in the next three months.
"We estimate about half of the 'very likely' responders and one quarter of the 'somewhat likely' responders — a net take rate of 9 percent — will opt out of advertising in the next three months," DCN research director Rande Price said.
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Politico
Blendle, a Dutch journalism startup that makes it possible to pay for news articles à la carte, will debut in the U.S. early next year.
The company said that "a range of high-profile publishers" would be attached to the U.S. launch but did not name any.
Publications including The Wall Street Journal, The Washington Post and The New York Times already have a deal to sell their content in Blendle's two existing markets in the Netherlands and Germany.
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Digiday
If you were confused before about what Medium is, its latest news won't help make things much clearer.
The Awl said that it plans to migrate the entirety of The Billfold, its personal finance site, to Medium starting next week. The site's URL, staff and overall editorial approach will remain unchanged, but TheBillfold.com as a whole will redirect to a site on Medium's platform.
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Fortune
Media outlets that participate in Google's ambitious project to make websites load more quickly on mobile devices could find themselves higher in Google's search results in 2016. But companies that don't sign on could be buried lower down.
Google unveiled more details about its ambitious project called Accelerated Mobile Pages to make news articles more reader friendly on the mobile web.
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Poynter
I have a confession to make: I recently turned off all push notifications on my phone.
My reason for doing so was simple: When breaking news happened, my phone buzzed like a gnat. Not just one time — but several times because I have several news apps installed on my phone. Each news organization pushed variants of the same information every time breaking news happened.
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Reuters
Facebook at Work, Facebook Inc's professional version of its social network, is expected to launch in the coming months, after spending a year in tests, a company executive said.
The new service, geared towards workplace collaboration, is nearly identical to its ubiquitous social network, with a scrolling news "feed," "likes" and a chat service.
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Re/Code
This is the moment Twitter investors have been waiting for.
Twitter announced that it will start showing ads to its "logged out" audience, a group of roughly 500 million people who visit Twitter every month but who don't have active user accounts. That means if you click on a tweet that appears in a Google search, for instance, you may see ads on that tweet page or on the tweet creator's profile.
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