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Dec. 19, 2012


NAA News


Star Tribune finds success in expanding portfolio with new products
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A new series of NAA case studies shares strategies from newspapers that have generated measurable gains in print and online audiences. The second installment focuses on the Star Tribune in Minneapolis, where providing valuable and differentiated content is central to the newspaper's growth. Like other newspapers that have experienced success, the Star Tribune has maintained a commitment to become more efficient and steered resources to areas that mattered most to readers, investing in content, new platforms and an overall value proposition. More


Reserve your spot for NAA mediaXchange 2013
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NAA mediaXchange 2013, scheduled for April 14-17 at the Hilton Bonnet Creek in Orlando, Fla., brings together industry executives from throughout North America to define the future of newspapers. Why do newspapers matter? What's happening with paid content? Why invest in newspapers? How do we seize the market? Learn the answers to these questions and many more at NAA mediaXchange 2013. More

API's Transformation Tour takes 11 workshops on the road
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API and The Poynter Institute go on the road in 2013 with news media's brightest stars to present game-changing strategies to help newspaper professionals grow audience, develop content and drive revenue. Registration for upcoming Transformation Tour dates is open. Sign up now for any workshop for only $100. Prices go up to $200 on Jan. 1. More


US advertising spending up 7.1 percent in Q3
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Following earlier similar U.S. advertising reports, Kantar Media said total advertising spending grew strongly in the third quarter of 2012, due to heavy political and Summer Olympics expenditures. Kantar said some $1.8 billion from these two spending areas helped the period pull in $34.5 billion, with the total spending for the first nine months of the year now up 3.8 percent to $101.3 billion. More

Mobile ads more disruptive than TV spots
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The common perception among advertisers is that mobile ads lack the disruptive quality that makes print and TV impressions so valuable. But new research suggests that users find mobile ads far more interruptive — and annoying — than those on TV. A study from market research firm Forrester shows that 70 percent of mobile users surveyed said that automatically served in-app ads were interruptive. More

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Ford's crystal ball predicts disruption
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In a bid to burnish its reputation as a forward-thinking brand, Ford has released a 74-page internal consumer trends report for 2013 that forecasts major disruptions among numerous industries, including Ford's home turf — the auto industry. Car-sharing services like Zipcar, carpooling by Gen Yers, bike sharing and "multimix forms of mobility" are all explored as signs of how consumers are changing their car habits. More

An obituary is forever,
but it shouldn't take that long to place one

Exclusively for newspapers and funeral directors, Memoriams streamlines the process of placing obituaries. Contact to get signed up for FREE


Nielsen, Twitter to gauge TV's social reach
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Nielsen and Twitter have signed a multiyear agreement to create the "Nielsen Twitter TV Rating" for the U.S. market. Under the new agreement, Nielsen and Twitter will deliver a syndicated-standard metric based on the reach of the TV conversation on Twitter. The new metric is slated to make its debut at the start of the fall 2013 TV season. More

Fox leads cable news, CNN dips
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For 2012, Fox News Channel continued its commanding lead among all cable news networks in terms of total viewers and key advertiser-desired viewers. Both Fox and MSNBC made big gains during the year, with CNN continuing to lose ground. More

Google launches journalism fellowship    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Google is calling on student journalists "looking to harness the power of technology to tell stories in new and dynamic ways" to apply for a new fellowship. It also has unveiled the partner news outlets it will be working with, which include the Center for Investigative Reporting, the Committee to Protect Journalists, Investigative Reporters & Editors/Computer Assisted Reporting, the Knight Foundation, Nieman Journalism Lab, Pew Research Center's Project for Excellence in Journalism, Poynter and ProPublica. More

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IAB aims to help site publishers plug data leaks
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Consumer Web data is becoming increasingly valuable, and website publishers want to milk it for all it's worth. The problem is some aren't even aware of all the ways their site data are shared or sold, which can actually cannibalize their own businesses. Enter the latest industry-driven effort to help publishers get a handle on their data. More

AAM: 90 percent of publications have mobile apps
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Nearly 90 percent of U.S. publishers have a mobile presence, up from only 51 percent in 2009, according to a new survey from the Alliance for Audited Media. The remaining 10 percent are expected to hop on the bandwagon within the next 12 months. More

Tablets rank highest in customer experience for searching
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Consumers prefer tablets for searching and browsing, but not buying. Frustration in the user interface accounts for closed browsers and unfinished conversions, according to a study by OpinionLab. More

Two major Facebook social reader apps shutting down
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The Washington Post and The Guardian said they will pull their social reader apps from Facebook. The Washington Post is in the process of replacing its reader in Facebook with an independent website that supports social sharing through a Facebook login. More

Business Models

How The Newtown Bee is covering the Sandy Hook school shooting
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"We operate a little differently because our job is to take care of the community, so we were inside helping to comfort victims and trying to provide human support without necessarily making reporting the number-one priority," said John Voket, an associate editor at the paper. "The publisher came down to comfort some of the families a little later in the day." More

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A look at newspapers turning a profit
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Speculation recently surged that Michael Bloomberg might buy The Financial Times, after The New York Times reported he'd been thinking about it. The paper's not for sale, but the report begged a related question: Should smart businesspeople be buying newspapers in 2013? More

The Washington Post signs up with NewsCred
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NewsCred, which offers publishers and brands a growing library of elite news content, announced that The Washington Post is the latest to join its syndication service. According to NewsCred CEO Shafqat Islam, clients had been requesting Post content, especially in light of the recent political season. More

For more information about NAA, please contact Marina Hendricks,
Colby Horton, Vice President of Publishing, 469.420.2601  Download media kit
Bianca Gibson, Senior Content Editor, 469.420.2611   Contribute news
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