This message was sent to ##Email##
|
|
|
|
|
| |
You've been given a great gift, George: A chance to see what the world would be like without you. One of my favorite holiday movies has to be It's a Wonderful Life. It's one of those films that makes you reflect on what's truly important, and you can learn something new from it every time you watch it. While a good portion of the movie is downright depressing ... the main message is heartwarming and inspiring: "Each man's life touches so many other lives. When he isn't around he leaves an awful hole, doesn't he?" Clarence, the angel sent to save George, says. This is true on so many levels and can be applied to just about any situation. Take newspapers, for instance. What would the world be like if newspapers had never been born?
READ MORE
Last August, the Department of Commerce announced the initiation of anti-dumping duty and countervailing duty (i.e. anti-subsidy) investigations of Canadian imports of uncoated groundwood paper. The trade case was brought by one mill, North Pacific Paper Company (NORPAC), located in Longview, WA. NORPAC is essentially claiming that Canadian producers are dumping newsprint in the U.S. market at prices below the cost of production. The case is currently before Commerce, where the agency is expected to issue "preliminary" duties in January. These duties, if implemented, have the potential to run many small-town newspapers out of existence.
READ MORE
New advertisers and agencies are being confirmed daily for the News Media Alliance's adXchange event, taking place February 28–March 2, 2018 at the Embassy Hilton Suites-San Diego Bay Downtown. The conference will take place immediately following Mega-Conference. The latest confirmed advertisers include News America Marketing, Centro Media Agency, Bankseeker, Newspaper Affiliate Media Agency and South Eastern Grocers. Click here to view the full list and to register.
READ MORE
Publicly-traded companies produce annual reports to stockholders, telling them why they are a good investment. The Atlanta Journal-Constitution staff realized they had the same opportunity to provide an end-of-year health report on what they accomplished. AJC Brand Marketing Vice President Amy Chown says, "We have shareholders; they're called subscribers and they're invested in our journalism." From there, the marketing campaign was born, "2017: The Year in Real Journalism." It was a chance to remind readers of the important work they had done.
READ MORE
Branded content, native advertising and content marketing have had many names. Regardless of what you call it, it's been hailed as a savior to publishers who have relied on the traditional display ad to help fund the journalism that powers their brands. At Mega-Conference, February 26-28, 2018 in San Diego, CA, learn why this marketing tactic has grown from practically nothing to a $10 billion business opportunity in just a few short years, and how local media can and has been leveraging this solution. Click here to register as an individual for Mega-Conference (News Media Alliance members receive discounted registration). Click here for details on team discounts.
READ MORE
 |
|
Drive revenue. Build customer loyalty. Increase satisfaction and retention. With more than 455 newspaper clients and over 70 million calls per year, CircPort is leading the newspaper industry with innovative solutions and superior customer service.
Visit www.VoicePort.net to learn more or contact us today! 585-248-9289
|
|
Storytelling was once a one-way street: from cave paintings to newsprint to television and podcasts, there was a creator and an audience, and the audience was supposed to sit silently and take in the words of the storyteller. Now, however, stories can be told with immersive technology like virtual reality (VR) and augmented reality (AR), making the audience not only observers, but participants. And as the technology that makes such storytelling possible advances, more and more storytellers are jumping on board.
READ MORE
The News Media Alliance is extremely proud to announce that Axel Springer SE has become its newest member — and the first European-based member in the association's history. Axel Springer is the largest digital publishing house in Europe, with numerous multimedia news brands, such as Bild, Die Welt and Fakt. It may be best-known in the U.S. for Business Insider, one of the most popular and well-respected business news websites.
READ MORE
 |
|
Lower print revenue and tighter operational costs has driven the need for new revenue from new sources. Self-service advertising has helped garner new revenue and lower operational costs while attracting new advertising clients. iPublish Media is the leader in self-service advertising.
Visit www.ipublishmedia.com to learn more or contact us today at 508-366-6383
|
|
Our friends at Digital Content Next recently released a study about how consumer trust in the news they consume impacts information consumption. It's worth reading the full report (especially the insights around advertiser trust and the unique needs of millennials), but here we highlight three of the most important takeaways for news creators and publishers.
READ MORE
Columbia Journalism Review
How do you measure impact?
Many publishers are looking to outside sources for funding through foundations, investors and subscriptions. In addition to analyzing interest in their work through pageviews, completion rates, stickiness and other metrics, companies and newsrooms need to show how much of a difference is being made by their work across channels.
READ MORE
Nieman Lab
If you're not paying for the product, then you're not the customer — you're the product being sold. The year 2018 will bring this wisdom fully into focus, elevating the news industry as innovators while reducing the giant Silicon Valley technology companies to the status of change-resistant dinosaurs. As the news industry moves away from primary reliance on advertising as its core revenue model, publishers will focus on serving their readers better instead of how best to sell them to advertisers.
READ MORE
Poynter
When Ryan Nakashima covered the media for the Associated Press, he saw the entertainment industry do something new. For a subscription fee, you could skip the ads.
At the same time, digital news sites were becoming littered with pop-ups and auto-play ads. News organizations weren't trying the ad-free or ad-light models the entertainment industry was testing.
READ MORE
Digiday
Like other media companies, The New York Times is recognizing that its survival depends on growth in a lot of areas, not just display advertising or subscriptions.
The Times' push to double digital revenue to $800 million by 2020 is built off a varied business model of agency work, subscriptions, ads and more.
"There is no one single strategy for growing advertising," said Sebastian Tomich, who was just elevated to the Times' head of advertising from SVP of advertising & innovation.
READ MORE
Adweek
In the age of AI, VR, long-form film and mobile wizardry, print advertising doesn't get much respect anymore. Still, it remains a medium like no other — one that most purely distills the expression of an idea down to the writing and art direction, and one whose seeming limitations can make breakthrough executions feel that much more unexpected and delightful.
READ MORE
INMA
Amid all the timely ads for stocking fillers and festive feasts filling the newspapers at the moment, the announcement of Prince Harry and Meghan Markle's engagement was another great reminder of how brands can use newspapers to quickly turn around very topical ads in a relevant context. There was Fortnum & Mason's wonderfully simple "Welcome to Royal-Tea," Alexa's "Call Granny" creative and easyJet's "No princes left here. Find your prince charming somewhere else" message.
READ MORE
Media Shift
The never-ending debate on net neutrality is back in full swing, and we're wondering how the issue affects journalism. We spoke with Nikhil Pahwa, editor and publisher at MediaNama; George Brock, former head of the Journalism School at City, University of London; Dan Gillmor, professor of practice and director of News Co/Lab at Arizona State University's Walter Cronkite School of Journalism and Mass Communication; and José Legatheaux, president of the Internet Society Portugal chapter.
READ MORE
Nieman Lab
How much news is really is Facebook's "News" Feed? What sort of posts do people see when they quickly check Facebook in bed in the morning, when they peek at it in line for lunch, when they scroll through while on the toilet (let's all be honest with each other here)?
The answer is different from person to person, and influenced by any number of muddy variables.
READ MORE
Medium
The second half of 2017 has been saturated with talk about news organizations investing significantly in video. In all that talk and speculation, I noticed an important topic being overlooked: audio. Here, I've looked into some recent experiments in digital audio news and podcasting I was curious to learn more about. I spoke with João Pedro Pereira and Diogo Queiroz Andrade from Público (Portugal), Taseer Afzal from Dinbar (India), Henry Cooke from the BBC and Mona Chalabi and Josie Holtzman from the Guardian US.
READ MORE
|
|
|
|
|
7701 Las Colinas Ridge, Ste. 800, Irving, TX 75063
|
