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Dec. 21, 2011

  Legal Affairs

Opposition grows against expansion of Internet domain names
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The Internet Corporation for Assigned Names and Numbers announced in June that it would start accepting applications for new generic top-level domains beginning in January 2012. The new program expands Internet space by increasing the number of Internet domain name endings, or "gTLDs" (to the right of the dot, such as .com, .org or .net), beyond the current 22 to an infinite number of possible domain names. More than 150 national and international organizations and companies in the Coalition for Responsible Internet Domain Oversight have organized to oppose expansion of domain name endings, saying it will increase costs of protecting intellectual property. The coalition argues that brand owners will have to spend significant amounts of money on defensive registrations to prevent unauthorized use of their brands over hundreds of new second-level domains. More


Game earns revenue, spurs engagement
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The Rochester (N.Y.) Democrat and Chronicle has employed gaming to make a past election come alive for users as well as to drive overall Web engagement. The newspaper's latest game, focused on fitness and nutrition for kids, also launched a revenue stream. A new NAA case study explains the effort behind "Let's Move, RocKids," an eight-week game with more than 4,000 players. More

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National Ad Division goes after retouching of beauty ads
Advertising Age    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Post-production enhancement of beauty advertising has been standard operating procedure from the age of the air brush to the age of Photoshop, but an action seen by some as long overdue from the National Advertising Division of the Council of Better Business Bureaus against Procter & Gamble Co. could change that. More

Kohl's to install EV charging stations nationwide
Inhabitat    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Kohl's has jumped on board the green bandwagon by announcing a pilot program that will see electric vehicle charging stations installed in 33 stores nationwide. The scheme is a joint venture between Kohl's, ECOtality Inc. and Coulomb Technologies, all of whom have received infrastructure pilot programs funded partially through the U.S. Department of Energy. More


Can personalized ads save magazines?
Adweek    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Some Popular Mechanics subscribers got something extra with their November issues: an "outsert" from Hewlett-Packard that greeted them by name and showed a scene specific to their hometown. Inside was a 16-page insert that gave readers locations where they could buy HP products near their homes. The program was meant to promote HP's line of printers aimed at consumers, but the bigger message was about its printing technology that produced the ads. More

Marketers slicing from TV budgets for online video in 2012
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In a recent Break Media study, about two-thirds of marketers said they will increase their budgets for online video advertising in 2012, and some of them will snag that money from the TV ad budget. More


Consumers not turning to social media for local business info
Mashable    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The Pew Internet and American Life Project found that the Internet far outpaces other sources for local business information, followed by newspapers and word of mouth. Yet people rely very little on sites such as Facebook and Twitter for this type of information. More

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Newspapers' digital audience skews younger, more affluent
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People who read newspapers' digital content tend to be younger, better-educated and more affluent than the print audience for newspapers, according to a new national survey by Pulse Research. The research confirms newspapers' success in building a substantial, and desirable, online audience. More

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Ten games used to tell news stories    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Here is a list of 10 news games to give an idea of how games can be used in storytelling. More

Ralph Lauren sponsorship of Times iPad app a success
Editor & Publisher    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Not one to back away from experimentation, The New York Times partnered with designer Ralph Lauren for a monthlong iPad app sponsorship. The catch? Ralph Lauren was the only sponsor, giving readers free access to five sections of the app — fashion & style, home & garden, T magazine, sports and travel. More
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