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As 2015 comes to a close, NAA would like to wish its members, partners and other industry professionals a safe and happy holiday season. As we reflect on the past year for the industry, we would like to provide the readers of NAA PRESSTIME Update a look at the most-read articles on the NAA website from the year. Our regular publication will resume Wednesday, Jan. 6, 2016.
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From July 15: The Albuquerque Journal recently eliminated its coin-operated newspaper racks after an eye-opening test. Joe Leong, vice president of circulation at the Journal, shares lessons learned from the test and process.
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From Nov. 24: David Arkin is the Senior Vice President of Content & Product Development at GateHouse Media. NAA caught up with Arkin for an update on GateHouse Media's digital transformation, the video technology he is excited about, and more.
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From May 13: Newspapers were surprised to know that the USPS's initial proposal would have significantly increased rates for Total Market Coverage products that are mailed at High Density Plus rates. USPS proposed a 5.75 percent increase in the per-piece charge for flats packages weighing over 3.3 ounces. NAA contacted USPS officials.
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From Aug. 5: NAA has published its 2015 NAA Circulation Facts, Figures & Logic report. The report (free to NAA members) provides the latest insights in an ongoing circulation study that documents fundamental changes in marketing the daily newspaper, and the role these changes play in the evolution of the industry's business model.
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From Sept. 30: Gannett has figured out a way to deliver their version of the best possible advertiser and user experience through Gravity digital ad units. Gravity advertisements give users an I-MAX style viewing experience by taking over the entire computer screen in order to present a cinematic video ad as the focal point.
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No-cost content from accredited TV writers including celebrity interviews, weekly in-theater movie previews, Hollywood insider news, nostalgia features, and embeddable TV widgets that keep readers returning to your site. Apply here.
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From July 29: The growth of digital and mobile use by consumers on-the-go has connected more Americans with newspaper media than ever before. NAA's new infographics provide the latest data on the growth of newspaper digital and mobile reach, and newspaper media use by Millennials.
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From May 20: The Texas Tribune began adopting business strategies over five years ago that helped the organization thrive. Now, its business model has media insiders wondering how they have managed to remain sustainable.
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Press-One now provides automated voice analytics to detect key phrases used by your customers. Calls containing these phrases are flagged instantly for review. Great for stop-saves, product changes, isolating problems and more! MORE
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From Aug. 26: Four years ago, most of us wouldn't have predicted TV series would debut via online streaming, and it seemed unlikely that people would prefer online music streaming and radio apps over CDs and iPods. And four years ago, most of us wouldn't have imagined we would get our news updates on our watches.
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From Feb. 4: Exclusive early access to premium digital content and events are just some of the perks of having a subscription with the San Francisco Chronicle. The newspaper kicked off a new program in fall 2014 with the intent to lure old readers back in and draw new ones. Under the Star Access program, readers are able to see some of the newspaper's local news coverage come to life through unique experiences around the Bay area.
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From Jan. 7: The Dallas Morning News aims to boost audience engagement with the launch of two programs that will equip Dallas residents with resources to become citizen journalists. These initiatives will involve handpicked contributors to report on topics ranging from health to food and social issues.
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