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As 2013 comes to a close, NAA would like to wish its members, partners and other industry professionals a safe and happy holiday season. As we reflect on the past year for the industry, we would like to provide the readers of NAA Presstime Update a look at the most accessed articles from the year. Our regular publication will resume next week.
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Audience infographic available from NAA
From May 29: The latest Nielsen and Scarborough research shows that not only do newspaper media reach a huge audience, they also reach an engaged audience. Using that data, we've created a new infographic illustrating the undeniable value of newspaper media. Because even as our industry continues its transformation in the digital age, one thing remains true. Newspapers deliver.
10 secrets of successful meters, paywalls and reader revenue strategies
American Press Institute
From July 3: Reader revenue is now key for media companies. Discover how The New York Times is seeing growth through digital subscriptions, how Gannett Co. Inc. has launched content revolutions at its newspapers and how Atlantic Digital is banking on e-books and events.
PRODUCT SHOWCASE
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Worldwide, more than 50% of the 520 million newspapers read daily are produced with
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NAA releases first-ever comprehensive profile of industry revenue
From April 10: In total, the U.S. newspaper media industry took in $38.6 billion in 2012, compared with $39.5 billion in revenue in 2011, according to NAA's projections. The numbers reveal that several categories of newspaper media revenue are now growing. Circulation revenue grew 5 percent in 2012, while a host of new revenue sources not tied to conventional advertising and that barely existed a few years ago grew by 8 percent. These new revenue sources, which include such items as digital consulting for local business and e-commerce transactions, now account for close to 1 in 10 dollars coming into newspaper media companies. They are significant enough in scale that NAA has begun to collect detailed data about these revenue categories and track their trajectory year to year for the first time.
AP wins copyright case against news aggregator
From March 10: A federal trial court in New York ruled that aggregator Meltwater News violated Associated Press copyrights in its online news stories. Meltwater News included excerpts of AP articles in news digests to its subscribers and refused to pay AP licensing fees. The district court held that Meltwater News did not engage in fair use of AP articles, finding that Meltwater News is a private news clipping service, not a traditional public search engine, and harmed AP by competing for customers. NAA filed an amicus brief in the case, along with The New York Times Co., Advance Publications Inc., Gannett Co. Inc., The McClatchy Co. and BurrellesLuce.
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PRODUCT SHOWCASES
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CIPS Marketing Group, Inc., is a national marketing and
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in the industry. With steep declines continuing in the
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Press-One now provides automated voice analytics to detect key phrases used by your customers. Calls containing these phrases are flagged instantly for review. Great for stop-saves, product changes, isolating problems and more! New 100,000 sf facility in Fort Collins, Colorado! Still just $1.25 per-call! Call Andy Orr direct @ 970-556-7494
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Introducing the next generation of online obituaries by Legacy.com. Elevate your online obituary strategy with this innovative, new premium product that provides revenue-driving solutions for your online goals and brings you closer to readers and funeral homes.
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Wired taps real journalists to push further into native advertising
Adweek
From Aug. 14: Brands want advertising that looks and feels like actual editorial content, and publishers are uniquely positioned to help. But how do they do that without selling out? Onion has its Onion Labs, a serious branded content team that creates Onion-like parodies for brands. And The Huffington Post recently launched its HuffPost Partner Studio, an in-house creative agency for brands to produce sponsored content tailored to the HuffPost audience and environment.
Newspapers urge FCC to lift outdated rule
The Boston Globe
From Jan. 16: "Congress gave the FCC a mandate to review media ownership rules, and update them if necessary, every four years," NAA president and CEO Caroline Little writes in a letter to The Boston Globe. "More than a year ago, the FCC released a public notice for comment that described modest changes to the cross-ownership ban and identified the urgent need for new investments in local news operations. No other medium replicates the original reporting and professional journalism produced at great expense by newspapers for the purpose of serving their local communities. This brand of vetted journalism is expensive. Newspapers are not asking the government for financial assistance. We are simply asking for regulatory relief by ending a four-decade ban that is preventing investments in local broadcast stations and newspapers at a time when community journalism needs support."
Newspapers are still the cornerstone of democracy, says NAA President & CEO Caroline Little
NAA
From Oct. 9: We’ve been calling it the end of an era for a long time now. It’s supposed to be the end of newspapers, according to naysayers who have been predicting their ultimate demise for years. But the facts prove the newspaper industry is growing and transforming rather than dying. Of course, there are always bumps in the road to innovation, but as it turns out, we’re actually in the midst of a promising and exciting time.
Commissioner calls for repeal of newspaper/broadcast cross-ownership ban
FCC
From March 6: "If you are willing to invest in a newspaper in this day and age, we should be thanking you, not standing in your way," Federal Communications Commissioner Ajit Pai said in a recent speech at The Media Institute. Pai noted that "the Internet transformation is disrupting business models all across the media market. And cross-owned television stations [with newspapers] on average provide their viewers with more news than do other stations." Arguing that it is long past time for the commission to eliminate the 1975 ban on newspaper/broadcast cross-ownership, Pai said, "If we eliminated this prohibition a decade ago, the industry's prospects might look brighter today."
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The evolution of advertising on full display for holiday shopping
NAA
From Nov. 20: The advertising industry has come a long way since the first newspaper ad in 1704. It’s especially noticeable now, in the midst of the holidays and the biggest advertising season of the year, which has been discussed as the most important in recent memory. Throughout these transitions, newspaper advertising has stayed constant, relevant and engaging. Recent Nielsen research reports that newspaper print ads still produce the highest purchase intent.
Newspaper print ads rank high
The Missourian
From May 22:
More than eight in 10 adults, 81 percent, took action in the past month as a result of seeing a newspaper ad, new research from the Newspaper Association of America shows. More than half made an actual purchase.
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SalesTouch has been a "game-changer” for this Oklahoma City newspaper. Watch the video to see why.
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NAA Updates
For more information about NAA, please contact Sean O'Leary or Amanda Knowles.
Colby Horton, Vice President of Publishing, 469.420.2601
Samantha Emerson, Content Editor, 469.420.2669
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