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As 2017 comes to a close, the News Media Alliance would like to wish its members, partners and fellow colleagues a safe and happy holiday season. As we reflect on the past year, it's clear that our industry is more active, innovative and inspiring than ever. We would like to provide our newsXchange subscribers with a look at the top 10 most-read News Media Alliance articles that showcase the breadth of issues we have covered this year. Our regular publication will resume Wednesday, Jan. 3.
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From Oct. 18:
Earlier this month, Google made a move many in the news industry have anticipated for years: the internet giant ended their first-click-free program that allowed users to read paywalled news items for free, if accessed through the search engine. The move comes only months after The Wall Street Journal pulled out of the program, declaring the program unfair to paid news outlets. Now, Google has agreed to work with news organizations that keep their content behind a paywall, and paid news sites are set to reap the benefits.
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From June 28:
Instagram has over 700 million monthly users and three times more engagement than its parent company, Facebook. Celebrities using the platform have tens of millions of followers; brands that are on it receive hundreds of thousands of likes. Despite seeing 424 percent year-to-year growth in engagement, the largest engagement increase of any platform, less than 40 percent of newspapers are on Instagram. So, what's stopping newspapers from hopping on the platform's bandwagon? Here are a couple things that could be holding them back.
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From Nov. 8:
Is there anything better after a long day on deadline than curling up with popcorn and a good movie? We've collected the best advertising, marketing and journalism movies featuring newspaper, broadcast and magazines to watch on these cold winter nights. Check out our top 20 Romantic Comedies, Action/Adventure films, and movies based on true stories about journalism and journalists. Happy viewing!
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From Sept. 20:
A bi-partisan group of the House of Representatives on September 18 asked the International Trade Commission (ITC) to deny a petition filed by the North Pacific Paper Company (Norpac) that requests antidumping and/or countervailing duties of over 50 percent on newsprint imported from Canada. The bipartisan letter, led by Representatives Chuck Fleischmann (R-Chattanooga, TN) and Jamie Raskin (D-Rockville, MD), argued that a well-documented shift from printed newspapers to digital alternatives has caused a dramatic decline in newsprint consumption. And, that this trade dispute, brought on my one mill with 400 employees, could put at risk 175,000 jobs in the newspaper industry.
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From March 8:
On Friday, the News Media Alliance filed comments in response to the UK Culture, Media & Sports Committee inquiry into "'fake news': the growing phenomenon of widespread dissemination, through social media and the internet, and acceptance as fact of stories of uncertain provenance or accuracy." The filing focuses on the solutions to the fake news phenomenon, from the perspective of our members who invest a tremendous amount of time and resources to ensure the accuracy of news content, and adhere to long-standing and voluntary standards in the journalism profession.
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Drive revenue. Build customer loyalty. Increase satisfaction and retention. With more than 455 newspaper clients and over 70 million calls per year, CircPort is leading the newspaper industry with innovative solutions and superior customer service.
Visit www.VoicePort.net to learn more or contact us today! 585-248-9289
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From Oct. 11:
Americans are conducting 43 percent of their online shopping through Amazon, so it should come as no surprise that the web retailer is now offering vendors and brands the opportunity to leverage its vast consumer data through advertising in its Amazon Media Group. As the world's largest retailer, it has the ability to gather data that other advertising platforms simply cannot ... And allowing advertisers to access even a portion of that information through the company's new self-serve ad-buying platform makes buying advertising on Amazon seem like an easy decision.
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From Nov. 1:
Last week, the DTC Forum on Television & Print in New York City discussed how the pharmaceutical industry can benefit from advertisements on TV and in print publications. Among the talks were several on how print ads can help the pharmaceutical industry reach a wider and more engaged audience. We've recapped some of the key talking points on the benefits of print and how marketers can leverage print in their advertising strategy.
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Lower print revenue and tighter operational costs has driven the need for new revenue from new sources. Self-service advertising has helped garner new revenue and lower operational costs while attracting new advertising clients. iPublish Media is the leader in self-service advertising.
Visit www.ipublishmedia.com to learn more or contact us today at 508-366-6383
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From July 19:
On June 27, Star Tribune Media Co. announced Derek Simmons as the company's new chief creative officer to lead development of innovative print and digital solutions that showcase The Star Tribune's acclaimed journalism. "The plan right now is to explore and learn more about how our company operates and what challenges need tackling in the short term."
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From July 5:
Ellie Kuhn is a detail person; the smaller, the better. She loves planning. So it makes sense that she ended up at GateHouse Live as the director of sales and marketing. She has always wanted to run her own event company. The Alliance Rising Star Award recipient came on to GateHouse Live in its beginning days. "It squashed the goal, because we kind of did start it. It's not my company, but we're starting it from scratch and putting blood, sweat and tears into it."
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From March 1:
By David Chavern, News Media Alliance President & CEO — It's not breaking news that the media is not always popular. It is breaking news that even those who dislike the media are coming to the defense of the journalists and publications in light of recent attacks the Donald Trump administration has launched. I do not care if Donald Trump loves or hates the press. I care that he respects the First Amendment and that he acts with dignity.
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