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Dec. 28, 2011

With 2011 coming to a close, the Newspaper Association of America wishes its members, partners and other industry professionals a safe and happy holiday season. As we reflect on the past year, we would like to provide PRESSTIME Update readers with a look at the most accessed articles from 2011. Our regular publication will resume Jan. 4.

Value of newspaper media highlighted in new study
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From Aug. 31: A new study on coupons and daily deals from Scarborough Research reveals that the Sunday newspaper is the "category killer," with nearly half of all Americans getting their household coupons from that publication. The study also notes that 22 percent of Americans are using some form of digital media to obtain coupons, ranging from email to text messaging to Internet sites. More

Social networking is fastest growing content form
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From April 6: Figures from comScore say that as of the end of February, a full one-third (33 percent) of all smartphone users in the United States were using Android-powered smartphones, as smartphone penetration in the market is now approaching 30 percent of all mobile handsets. More

Provision could affect use of independent contractors
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From Oct. 21: President Obama included a provision in his Deficit Reduction/American Jobs Act that would repeal Section 530 of the Internal Revenue Code, which provides employers with protection against retroactive and prospective Internal Revenue Service reclassification of workers from independent contractors to employees. In addition, the administration's proposal would direct the IRS to rewrite worker classification rules. Given the proposal's impact on newspapers' use of independent contractors, NAA is working to convince policymakers that it would pose significant problems for newspapers and cause harm to the economy. More

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Successful Sunday strategies outlined in report
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From Aug. 10: Concentrating on Sunday readership has helped dozens of newspapers raise circulation in the most recent reporting periods, with many reversing declines that had threatened drops in preprint audience for advertisers. By developing new Sunday comprehensive strategies, newspapers have successfully positioned themselves to attract new readers, boost profitability and give advertisers extended reach in their markets. This NAA report explores formulas that have generated increases in Sunday readership at The St. Petersburg Times and measurable circulation gains across a number of Gannett markets. More

Newspaper chain is switching 8,500 employees to Google apps
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From June 22: One isolated case doesn't make a trend, but Microsoft should be worried about cases like the McClatchy newspaper chain, which is shifting its 8,500 employees over to Google apps. More

NAA-ABC collaboration results in digital edition guide
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From Sept. 21: Audit Bureau of Circulations rules for reporting and qualification of digital editions have undergone a series of changes in the past year. The NAA/ABC Circulation Subcommittee has created a three-section guide to help newspapers tackle digital editions. The first section outlines ABC rules to know and reference, qualification and reporting options, and records and information needed for audits. The second looks at how newspapers of different sizes and market conditions have designed digital programs, while the third includes a list of digital do's and don'ts, an interview with NAA's John Murray and a collection of resources for creating a digital program. More

Print remains an advertising force
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From March 2: Print will continue to be a unique advantage in the advertising world for many years to come, despite rhetoric to the contrary about all things digital. More

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Newspaper shares metered model results
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From Aug. 17: The Hickory (N.C.) Daily Record added video features and extensive public databases in conjunction with launching a metered model. The Media General newspaper's goals were to differentiate Web offerings and secure new revenue by charging for online access. Find out how this foray into paid content has fared in a new NAA case study. Paid content experiences of the Daily Record and other newspapers are documented here.

Lessons on paid content from smaller papers
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From May 18: Small- and medium-size market newspapers are increasingly turning to online subscription models. More

Social media strategies highlighted in new toolkit
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From Oct. 5: With social media services reaching critical mass, businesses large and small are taking notice and newspapers are no exception. "Network to Success: Social Media Strategies for Newspapers," a new NAA guide, discusses how newspapers of all sizes can use Facebook and Twitter to drive traffic to their websites, generate revenue and report the news. The guide includes insights and examples from newspapers such as The Denver Post, Austin American-Statesman, The Press-Enterprise in Riverside, Calif., The Arizona Republic in Phoenix and the News Sentinel in Knoxville, Tenn. More
For more information about NAA, please contact Cheryl Sadowski,
Colby Horton, Vice President of Publishing, 469.420.2601  Download media kit
Robert Tracy, Content Editor, 469.420.2648   Contribute news
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