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As 2016 comes to a close, the News Media Alliance would like to wish its members, partners and fellow colleagues a safe and happy holiday season. As we reflect on the past year, we would like to provide our newsXchange subscribers with a look at the top 20 most-read News Media Alliance articles from the year. Our regular publication will resume Wednesday, Jan. 4, 2017.
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From April 20: mediaXchange 2016 opened with Marty Baron, Executive Editor of The Washington Post, and moderator Trif Alatzas, Publisher and Editor-in-Chief of The Baltimore Sun, talking about the "Future of News." And, according to Baron, the outlook is optimistic. He acknowledges the challenges but says advances in technology will provide the answer.
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From April 27: The Average Joe reading the paper can't see them, but they are there: thousands of little dots, saving thousands of dollars. The small dots are called Dimples, patented technology created by son-and-mother team Jonathan and Mariemma Miller. They weren't satisfied with the current options for saving money printing. It looked ugly, faded or cheap. They did a lot of experimentation, focusing on clarity and cost cutting. "It became Dimples, Inc., a play on words," he says.
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From May 25: Media ownership rules were adopted in 1975 to prevent cross ownership of radio, broadcast and newspaper in the same market as a way to promote localism, diversity and competition. The ban was created in an environment where there were limited ways to communicate with the public, leading to concern over a dominating voice for news and views. Clearly, newspapers are no longer the only source of information. Are you reading this on paper?
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From June 22: People in the news media are very used to being disliked. It seems that anyone who feels strongly about an issue also carries a gut belief that "the media" is biased against them. While Donald Trump has been blasting journalists for their supposed unfair treatment, there has been a vast chorus of voices on the other side proclaiming that the media has "made" Donald Trump by giving him too much free coverage.
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From July 6: Christian Terry is the Digital Marketing Manager at McClatchy. He oversees a team of specialists in email, search, social and audience communication marketing, and is responsible for managing corporate-wide campaigns to grow digital audience and revenue across McClatchy's 29 daily publications. The News Media Alliance talked with Terry about what projects he's working on at McClatchy as well as his perspective of the digital revolution.
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From Feb. 10: The Super Bowl is truly an American cultural phenomenon. Outside of the game, the halftime show and the endless snacks, people watch the Super Bowl for the ads. Some may find it hard to believe that there are other times — and other mediums — in which audiences are highly engaged with ads. According to a Nielsen study, newspaper media scored the highest out of all media when it came to overall consumer engagement.
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From May 4:Tthe News Media Alliance and its members are pleased to learn of yesterday's announcement that the FTC has filed a complaint against dozens of companies that sent misleading subscription renewal notices to newspaper subscribers. The FTC alleges that the notices overcharged by more than 40 percent above the amount newspapers typically charge for a subscription renewal.
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From Nov. 22: During this election season, Facebook came face to face with a long-known media plague: Fake news. Fake news and propaganda has been around for as long as news has been around. Legacy news brands are the best way to fight the plague. They have been anti-fake news for generations. The openness of the web has made it staggeringly easy to buy a URL, write whatever you want without fact-checking, and spread it throughout social media. The algorithms of Facebook and Google lack the human editorial element to decide when a story is false. Mark Zuckerberg said that "identifying the 'truth' is complicated." But somehow journalists have managed to be the purveyors of truth for centuries.
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From Sept. 14: As floods ravaged Louisiana and claimed the lives of more than a dozen people, it quickly became obvious the situation was dire. But the breadth of the damage is still hard to picture for many who are on the outside looking in. Now, thanks to new rules released by the Federal Aviation Administration on Aug. 29, journalists will have a new tool at their disposal to illustrate the scope of a story such as the Louisiana floods. Journalists are now able to use drones without obtaining a pilot's license.
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From Jan. 27: If you want to know who still believes in a future for news media, just turn to some of our most respected businessmen: Warren Buffett. Jeff Bezos. John Henry. Glen Taylor. All of them have made significant investments in newspapers, despite the media pundits that have been claiming the death of the newspaper industry for years.
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