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Dec. 29, 2010

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As 2010 comes to a close, the Newspaper Association of America would like to wish its members, partners, and other newspaper industry professionals a safe and happy holiday season. As we reflect on the past year for the industry, we would like to provide the readers of the PRESSTIME Update, a look at the most accessed articles from the year. The news brief will resume publication Jan. 5, 2011.

Seven reasons print will make a comeback in 2011
Folio    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Marketers and agencies are talking up print for 2011. Yes, in the era of iPads and apps, there is still a role for print. More

Poll: Most won't pay to read newspapers online
CNET    Share    Share on FacebookTwitterShare on LinkedinE-mail article
With traditional print newspapers struggling to turn a profit, many have turned to the Web as a means to stay afloat. While some offer their online content free of charge, other papers have played around with subscriptions by charging readers a monthly fee. But that strategy may backfire, says a Harris poll. More

NAA: Newspaper inserts face increased challenges in coming years
MediaBuyerPlanner    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Newspaper inserts, which account for half of newspaper retail advertising, will face increased digital competition and other pressures over the next several years, according to a report from the NAA. More

Newspapers: Dead or alive?    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Those who keep proclaiming that newspapers have taken their last breath — believing that if they repeat it enough times, it will be true — are missing the big picture. Because when viewed through a fact-based lens with the proper perspective, it seems quite obvious that newspapers are very much alive. More

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The new synergy: radio and newspapers
Media Life Magazine    Share    Share on FacebookTwitterShare on LinkedinE-mail article
For years, radio and newspapers were arch-competitors for local ad dollars, each delivering unique audiences to advertisers. And for the longest time both did well. Then came the big crunch, driven by myriad forces: declining local advertising, compounded by a weakened economy, the arrival of the Internet, increased competition for fewer ad dollars and shifting consumer tastes, to name just a few. More

How to save the news
The Atlantic Monthly    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Plummeting newspaper circulation, disappearing classified ads, "unbundling" of content — the list of what's killing journalism is long. But high on that list, many would say, is Google, the biggest unbundler of them all. Now, having helped break the news business, the company wants to fix it. More

Coupon use hits record highs
Inc.    Share    Share on FacebookTwitterShare on LinkedinE-mail article
After nearly two decades in decline, the coupon is back. More

Hearst CEO: Newspapers will survive
Daily Finance    Share    Share on FacebookTwitterShare on LinkedinE-mail article
"They'll be around as ink and paper for as long as the eye can see," says Frank A. Bennack Jr., vice chairman and CEO of Hearst Corp. "Newspapers are starting to solve the problem of a business model that needs to be retooled." More

E-ink newspaper concept takes e-reading to another level
Mobile Magazine    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The whole e-book situation really started to get serious when the Amazon Kindle was released. It got kicked up a notch with the Apple iPad, but what about newspapers? You can read them on your iPad or Kindle, but neither format is quite the same as what the Page concept is trying to accomplish. Rather than use solid displays like other smartbooks, the Page makes use of flexible and foldable e-paper technology. More

Ad sales look good, especially for mobile and social media
USA Today    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Unless you enjoy digging into your own pockets to pay for the media you consume, you may be interested in some encouraging news about ad sales — especially for the Internet. Spending on ads globally will grow 3.5 percent this year, to $447.5 billion, according to the latest quarterly forecast from ZenithOptimedia. That's up from the research firm's prediction in April of a 2.2 percent increase this year — and it's the third consecutive upgrade after six downgrades. More


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