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Seven reasons print will make a comeback in 2011 Folio Share    
Marketers and agencies are talking up print for 2011. Yes, in the era of iPads and apps, there is still a role for print. More
Poll: Most won't pay to read newspapers online CNET Share
With traditional print newspapers struggling to turn a profit, many have turned to the Web as a means to stay afloat. While some offer their online content free of charge, other papers have played around with subscriptions by charging readers a monthly fee. But that strategy may backfire, says a Harris poll. More NAA: Newspaper inserts face increased challenges in coming years MediaBuyerPlanner Share
Newspaper inserts, which account for half of newspaper retail advertising, will face increased digital competition and other pressures over the next several years, according to a report from the NAA. More Newspapers: Dead or alive? Legacy.com Share
Those who keep proclaiming that newspapers have taken their last breath — believing that if they repeat it enough times, it will be true — are missing the big picture. Because when viewed through a fact-based lens with the proper perspective, it seems quite obvious that newspapers are very much alive. More
The new synergy: radio and newspapers Media Life Magazine Share
For years, radio and newspapers were arch-competitors for local ad dollars, each delivering unique audiences to advertisers. And for the longest time both did well. Then came the big crunch, driven by myriad forces: declining local advertising, compounded by a weakened economy, the arrival of the Internet, increased competition for fewer ad dollars and shifting consumer tastes, to name just a few. More How to save the news The Atlantic Monthly Share
Plummeting newspaper circulation, disappearing classified ads, "unbundling" of content — the list of what's killing journalism is long. But high on that list, many would say, is Google, the biggest unbundler of them all. Now, having helped break the news business, the company wants to fix it. More Coupon use hits record highs Inc. Share
After nearly two decades in decline, the coupon is back. More
Hearst CEO: Newspapers will survive Daily Finance Share
"They'll be around as ink and paper for as long as the eye can see," says Frank A. Bennack Jr., vice chairman and CEO of Hearst Corp. "Newspapers are starting to solve the problem of a business model that needs to be retooled." More E-ink newspaper concept takes e-reading to another level Mobile Magazine Share
The whole e-book situation really started to get serious when the Amazon Kindle was released. It got kicked up a notch with the Apple iPad, but what about newspapers? You can read them on your iPad or Kindle, but neither format is quite the same as what the Page concept is trying to accomplish. Rather than use solid displays like other smartbooks, the Page makes use of flexible and foldable e-paper technology. More Ad sales look good, especially for mobile and social media USA Today Share
Unless you enjoy digging into your own pockets to pay for the media you consume, you may be interested in some encouraging news about ad sales — especially for the Internet. Spending on ads globally will grow 3.5 percent this year, to $447.5 billion, according to the latest quarterly forecast from ZenithOptimedia. That's up from the research firm's prediction in April of a 2.2 percent increase this year — and it's the third consecutive upgrade after six downgrades. More |
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