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Aug. 26, 2020

NEWS MEDIA ALLIANCE NEWS

Safe Harbor Bill Sponsors Needed — Ask Congress to Support the Journalism Competition & Preservation Act News Media Alliance Despite record demand for quality news content, many newspapers remain strained financially. Facebook and Google control monetization of the digital news audience and take the majority of digital advertising dollars. The Journalism Competition and Preservation Act (JCPA) will give news publishers a much-needed safe harbor to collectively negotiate more favorable terms from the dominant online platforms. We expect Committee markup of the House bill (H.R. 2054) before the elections. Please contact your federal elected officials and ask that they sponsor this legislation. Click here to contact your Member of Congress and tell them to support a one-time safe harbor for news publishers in order to develop more equitable and fair rules for the digital ecosystem. READ MORE

Local Journalism Sustainability Act Resources News Media Alliance On July 16, a bipartisan group of policymakers in the House of Representatives introduced H.S. 7640, the Local Journalism Sustainability Act. If enacted, the bill would provide a series of tax credits for news consumers, news organizations and local newspaper and broadcast advertisers. This page compiles resources and materials related to the Local Journalism Sustainability Act, including the bill text, Alliance statements and talking points, a running list of co-sponsors, and editorials. Please bookmark it and check back regularly for updates! READ MORE

New Member Resource: News Impact Project Social Media Graphics News Media Alliance We need high-quality local journalism now more than ever. And it has never been a more important time to encourage support for local news through subscribing, donating and sharing our reporting. The Alliance wanted to provide members with visually engaging, shareable graphics for social media that highlight the critical importance and unique value of local news publishers to community members. Inspired by the recently released News Impact Project Tool Kit, news publishers can use these graphics on their social media channels to encourage readers to support their local newspaper through subscribing. Member login required. READ MORE

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BUSINESS MODELS

NY Democrat Omeed Malik Joins Daily Caller as Minority Investor, Contributing Editor The Hill New York Democrat Omeed Malik has joined the Daily Caller as a minority investor and contributing editor, The Hill has confirmed. The former Merrill Lynch hedge fund managing director cited an "imperative" need for "people with diverse backgrounds across the ideological spectrum" to "discuss ideas freely" and "avoid echo chambers" that result in "confirmation bias" in explaining his decision. READ MORE

PRODUCT SHOWCASE Modulist: We publish life's stories If you need reader driven, turn-key revenue to support your operational expenses today, then you should look at Modulist now! Modulist is a simple, cost-saving, and trustworthy solution for newspapers to help individuals and businesses share their stories and news to your community. And we do it all for you! LEARN MORE

Republican Convention Speakers Target the Media Axios Many of the 2020 Republican National Convention's speakers have gone after the media, blaming outlets for targeting Trump supporters and bias against conservatives in its reporting. Why it matters: The many mentions of the media at the RNC illustrate that media bias remains an important theme that party leaders believe will resonate with their conservative base ahead of November's election. READ MORE

How the Macalester College Student Newspaper Advocated for Racial Justice by Examining Its School's History Poynter A campus building was named for the college's founder turned out to be anything but innocuous. The Mac Weekly dug in — and made lasting change. READ MORE

SPONSOR SPOTLIGHT

Denver Gazette, an Interactive Newspaper, Launching in September KUSA-TV There will be a new player in Denver's media landscape. The Denver Gazette, an online-only newspaper, will launch September 14. Publisher Chris Reen calls this a "next-generation newspaper," and said the product combines the best of both worlds. READ MORE

FEATURED ARTICLE Back from the Brink - Mom & Pop Shops Promoted by Brand-X-Mobile The small business audience is scared, financially strapped, and more connected than ever before. The real heroes here are Marketers, Media and Technology. We can bring small business back from the brink. The effort needs to be a strategic partnership of all three services properly deployed and in some cases deferring costs throughout the re-opening phases. If we miss our marks the small business sector will suffer and in turn, we too will fail. READ MORE

ADVERTISING

Candidate for Congress Touts Newspaper Ads as Act of Social Conscience NewBostonPost A candidate for the Massachusetts Fourth Congressional District is touring her decision to spend $10,000 on print newspaper ads. Natalia Linos, one of eight Democrats vying to replace U.S. Representative Joseph P. Kennedy III (D-Newton), connected the ad buy to trying to help ailing print newspapers. READ MORE

How Local Newspapers Can Boost Digital Reader Revenue MediaPost The New York Times has been an exemplary model of a newspaper that has worked to offset declining advertising revenue with gains in subscriptions — especially digital. A key question is whether local newspapers can mimic that strategy on a smaller scale than The Times, which has a national and global reach far beyond its namesake city. READ MORE

Apple Wants To Stop Advertisers from Following You Around the Web. Facebook Has Other Ideas. Vox Sometime next month, iPhone users will start seeing a new question when they use many of the apps on their devices: Do they want the app to follow them around the internet, tracking their behavior? It's a simple query, with potentially significant consequences. Apple is trying to single-handedly change the way internet advertising works. READ MORE

DIGITAL

Facebook News to Begin Expanding Worldwide Adweek Facebook revealed plans to roll out Facebook News in multiple countries over the next six months to one year, potentially starting with Brazil, France, Germany, India and the U.K. Just as in the U.S., publishers will be paid to include their content within the tab. READ MORE

PRODUCT SHOWCASES

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City of Chicago Launches First-of-its-Kind Snapchat Lens Encouraging Residents to Wear Masks City of Chicago The City of Chicago today launched another engagement tool to combat the spread of COVID-19 in Chicago — a Snapchat lens. The social media platform is popular amongst Millennials and Gen Zers, a demographic that has seen a recent rise in case numbers in Chicago, and which the City believes is key to stemming the virus. To encourage users to wear masks when in public, this first-of-its-kind Snapchat augmented reality lens deploys new technology that only allows the user to unlock the lens when they put on a mask. READ MORE

Connect with the Alliance View web version. Dennis Hall, Director of Publishing, 469-420-2656 Download media kit | Contribute news News Media Alliance 4401 N. Fairfax Dr., Ste. 300 | Arlington, VA 22203 | 571-366-1000 | Contact Us | www.newsmediaalliance.org Click here to unsubscribe. Learn how to add us to your safe sender list so our emails get to your inbox. ADVERTISE SUBSCRIBE PAST ISSUES 7701 Las Colinas Ridge, Ste. 800, Irving, TX, 75063