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Sept. 9, 2020

NEWS MEDIA ALLIANCE NEWS

Register Now! News Media Alliance Virtual adXchange 2020: Good News & Bad News: It's All Brand Safe News Media Alliance This year, the rules have gone out the window — especially when it comes to advertising. Between the pandemic, the rise of the Black Lives Matter movement and a contentious election year, we are in the midst of a cultural shift that has transformed the rules of engagement between brands and the news media. In this talk, Nandini Jammi, co-founder of Check My Ads, will explore how the very definition of brand safety has changed during a time when there’s not a lot of good news to go around. Register now. Member login required. READ MORE

ICYMI: Political Advertising is a Mountain of Money Waiting for Newspapers News Media Alliance If you look, there are opportunities for newspapers to grow advertising revenue in some categories – not in spite of the COVID-19 health crisis, but because of it. Even as things begin to open up, financial planning, home decorating, landscaping, local home improvement and other types of businesses can take advantage of projects and to-do lists developed as people spent more and more time at home. But political advertising just might top the list. Estimates range anywhere from $8 billion to as much as $11 billion that will be spent to elect candidates, to advocate for ballot issues, on GOTV (get out the vote) mail flyers and print yard signs. That is a literal mountain of money! READ MORE

Now Available: 2020 International Newspaper Carrier Day Ads News Media Alliance This year, the newspaper industry has designated Saturday, October 10, 2020, as International Newspaper Carrier Day, a salute to the many newspaper carriers who deliver the news to Americans every week. The News Media Alliance produces an ad for newspapers to run in their print publications each year to thank our hardworking newspaper carriers, without whom many people would not receive the news. The Alliance has produced two 2020 International Newspaper Carrier Day ads for use during National Newspaper Week and on International Newspaper Carrier Day. We encourage members to run the ads in your publications to show support. READ MORE

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ICYMI: How to Protect Your Mental Health During Times of Crisis News Media Alliance It's long been known that a journalist's job can have a massive impact on his or her mental and emotional well-being. Acting as a conduit for stories of tragedy and trauma is no easy feat, and numerous studies have found that journalists – whether covering everyday events or massive tragedies – may experience symptoms of post-traumatic stress. But the psychological toll of their work doesn’t just affect their mental health; it can affect their physical well-being, too. A systematic review published in European Journal of Work and Organizational Psychology in 2015 found that journalists experienced bone and muscle pain related to their line of work and the stress they experience because of their work. READ MORE

PRODUCT SHOWCASE Modulist: We publish life's stories If you need reader driven, turn-key revenue to support your operational expenses today, then you should look at Modulist now! Modulist is a simple, cost-saving, and trustworthy solution for newspapers to help individuals and businesses share their stories and news to your community. And we do it all for you! LEARN MORE

BUSINESS MODELS

Major Newspaper Publishes Op-Ed Written by GPT-3 Futurism In order to show off how sophisticated language-processing artificial intelligence has gotten, the newspaper The Guardian commissioned an op-ed written by the algorithm GPT-3. READ MORE

At the Salt Lake Tribune, an Editor Resigns, and Huntsman Family Ownership Faces Fresh Challenges Poynter The newspaper transitioned to a nonprofit in 2019 and is arguably still a problematic work in progress rather than a replicable way forward. READ MORE

SPONSOR SPOTLIGHT

Journalists Perceive Stories Published in Local News Outlets to Be Less Newsworthy Nieman Journalism Lab A recent study found that journalists saw a story published by a national newspaper as being no more newsworthy than the same story having gone unpublished, or published by a mid-sized paper. But while national publications didn't give stories a newsworthiness boost, local newspapers fared even worse. READ MORE

Publishers Are Building Voter Hubs to Spread Information, Grow Engagement Digiday The presidential election is still more than a month-and-a-half away, but publishers are building their own voter registration hubs and launching informative campaigns around issues. In past, these editorial pushes have made a real impact in not only driving people to the polls — but also in driving engagement with the brand. READ MORE

FEATURED ARTICLE Back from the Brink - Mom & Pop Shops Promoted by Brand-X-Mobile The small business audience is scared, financially strapped, and more connected than ever before. The real heroes here are Marketers, Media and Technology. We can bring small business back from the brink. The effort needs to be a strategic partnership of all three services properly deployed and in some cases deferring costs throughout the re-opening phases. If we miss our marks the small business sector will suffer and in turn, we too will fail. READ MORE

Schneps Media Acquires Dan's Independent Media Editor & Publisher Magazine Isis Venture Partners recently announced the sale of Dan's Independent Media, the largest and most diversified media company on Long Island's East End to Schneps Media, the largest community media company in the New York region. READ MORE

'Stars And Stripes' Military Newspaper Safe For Now MediaPost Stars and Stripes has been under threat since February, when the Pentagon announced it would shut down the military newspaper by the end of this month. But on Friday, President Donald Trump tweeted that his administration reversed course and would not cut funding for the publication. READ MORE

ADVERTISING

What Will the Advertising Landscape Look Like Post-Pandemic? The Drum In this continually-evolving and unpredictable environment, we see five key opportunities and challenges that will emerge in the advertising landscape due to key behavioural changes among consumers. READ MORE

Google Just Got Very Bad News and It Could Change the Way You Use the Internet Inc. The Department of Justice is expected to file its largest antitrust suit since Microsoft. Here's what it could mean for search, advertising, and Google Maps. READ MORE

PRODUCT SHOWCASES

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DIGITAL

Netflix Co-Founder Explains Why the Streamer Will Never Include Advertising CBR Netflix founder and co-CEO Reed Hastings revealed why it will never include advertising, with subscriptions playing an important role. READ MORE

TikTok Introduces Marketing Partner Program for Advertisers We Are Social Media Inc. TikTok recently launched the TikTok For Business platform to provide brands and marketers with all the right tools to be more creative storytellers on its platform, and to engage more effectively and more meaningfully with its community. It also launched new self-serve advertising tools to help advertisers of different sizes and budgets advertise on its platform. READ MORE

Connect with the Alliance View web version. Dennis Hall, Director of Publishing, 469-420-2656 Download media kit | Contribute news News Media Alliance 4401 N. Fairfax Dr., Ste. 300 | Arlington, VA 22203 | 571-366-1000 | Contact Us | www.newsmediaalliance.org Click here to unsubscribe. Learn how to add us to your safe sender list so our emails get to your inbox. ADVERTISE SUBSCRIBE PAST ISSUES 7701 Las Colinas Ridge, Ste. 800, Irving, TX, 75063