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Sept. 30, 2020

NEWS MEDIA ALLIANCE NEWS

Next Week! Virtual adXchange 2020: Good News & Bad News: It's All Brand Safe News Media Alliance Register and plan to join us for our virtual adXchange event, next Thursday, October 8, from 2-3 p.m. EDT. This year, the rules have gone out the window — especially when it comes to advertising. Between the pandemic, the rise of the Black Lives Matter movement and a contentious election year, we are in the midst of a cultural shift that has transformed the rules of engagement between brands and the news media. In this talk, Nandini Jammi, co-founder of Check My Ads, will explore how the very definition of brand safety has changed during a time when there's not a lot of good news to go around. Member login required. REGISTER NOW

AP Election Webinar Today: Counting the Vote: When to Expect Election Results American Press Institute Trusted Elections Network In this weekly discussion series, journalists from The Associated Press will discuss how they're approaching key election issues in the lead-up to November and share insight for local news outlets. Today at 2:00 p.m. ET, AP Deputy Managing Editor for Operations David Scott and reporter Christina Cassidy will explain how AP tabulates votes in all 50 states and delivers those results to thousands of customers. REGISTER HERE

Reminder: Newspaper Carrier Day is October 10 — Run Our Ads! News Media Alliance Each year, we recognize the accomplishments of newspaper carriers who are working hard to get the newspaper into the hands of our readers. This year, the newspaper industry has designated Saturday, October 10, 2020, as International Newspaper Carrier Day. The News Media Alliance has produced two new ads for newspapers to run in their print publications during National Newspaper Week (this year, October 4-10) and on International Newspaper Carrier Day (October 10). We encourage you to run the ads in your publications to show support. READ MORE

PRODUCT SHOWCASE Free Webinar: The Future of Publishing Higher production security, lower costs, web-based layout, one editor for all channels: ppi Medias editorial solutions will significantly improve your editorial work. Register now and take a look at the future of publishing on October 27, 2020. REGISTER NOW LEARN MORE

FT Live 'Future of News' Digital Conference: Alliance Member Discount News Media Alliance Across platforms, news providers have fast-tracked digital strategies, while traditional local reporters have demonstrated the need to be on the ground ready to document history. As the economic crisis deepens, how must business models adapt? Who should, and who will, fund the quality journalism that informs a news-hungry public? On Wednesday, October 14, the Financial Times (FT) Live Future of News conference series will gather top media executives, editors, politicians, academics and technology leaders to debate how the global news business is being transformed by the crises it is reporting on and what lies ahead in a post-pandemic world. News Media Alliance members receive a 20 percent discount on registration. Click here to access the discount code and register. Member login required.

PRODUCT SHOWCASE Modulist: We publish life's stories If you need reader driven, turn-key revenue to support your operational expenses today, then you should look at Modulist now! Modulist is a simple, cost-saving, and trustworthy solution for newspapers to help individuals and businesses share their stories and news to your community. And we do it all for you! LEARN MORE

Deadline Extended! Take the API Subscriber Retention Strategy Survey American Press Institute Alliance members: Interested in comparing your subscriber retention strategies to those of other publishers? The American Press Institute (API), in partnership with News Media Alliance, has developed a survey to benchmark retention practices among publishers. Answer a short survey about the tactics you're using and whether you feel they are important or effective. You’ll be able to compare your responses to other Alliance members. API can also privately evaluate your responses and offer feedback and assistance in improving those strategies. The deadline to take the survey has been extended through October 14. Click here to take the survey. Contact Gwen Vargo, API Director of Reader Revenue, with questions.

SPONSOR SPOTLIGHT

BUSINESS MODELS

The Janesville Gazette Marks 175 Years of Community History The Janesville Gazette In the early days, newspaper carriers strained under the weight of the Sunday edition, and a newspaper hit a reader's porch with a satisfying plop. Now, the sound of the news is more likely to be the double click of a mouse. One thing hasn't changed though: The Janesville Gazette remains committed to local news and local people. READ MORE

Bloomberg Media Launches Personal Finance Site Wealth Axios Bloomberg Media is expanding its portfolio to provide more general business and lifestyle content to readers, instead of just straightforward markets and business news, executives tell Axios. READ MORE

FEATURED ARTICLE Back from the Brink - Mom & Pop Shops Promoted by Brand-X-Mobile The small business audience is scared, financially strapped, and more connected than ever before. The real heroes here are Marketers, Media and Technology. We can bring small business back from the brink. The effort needs to be a strategic partnership of all three services properly deployed and in some cases deferring costs throughout the re-opening phases. If we miss our marks the small business sector will suffer and in turn, we too will fail. READ MORE

Local Publishers in Europe Seeing Success with Subscription Strategies Twipe This week a study on local publishers across Europe was published by Reuters, with a focus on how eight specific titles have found success with reader revenue strategies. This report serves as a follow up to one published in 2018, in which not all publishers had embraced reader revenue strategies, so it is interesting to see this has since changed. READ MORE

Digital Transformation Lessons from The Times WAN-IFRA From freemium models to hard paywalls and membership programmes, news publishers have adopted numerous strategies as they transition to digital. However, no matter what the strategy is, it is imperative that the publisher takes its staff along and ensures that everyone is onboard. READ MORE

PRODUCT SHOWCASES

Tap Into A New Advertising Revenue Stream for Your Publication! Join thousands of publications that earn additional revenue from MediaBids’ response-based, print campaigns. We’ll provide you with your choice of attractive, custom-sized ads from well-known, national advertisers. Get paid for each qualifying phone call, lead or sale your ads generate. Create your free account today. Select ads. Run them. Get paid. Contact Jim Jinks, VP, Business Development at jjinks@mediabids.com or call 800-545-1135. LEARN MORE ProImage Cloud Solutions Reduce Costs Our Cloud solutions eliminate the costs for local servers, software, and support contracts. NewsWayX - browser based fully automated workflow that streamlines production. OnColor ECO Ink optimization reduces costs up to 30% while improving print quality. OnColor automatically color corrects & tones images. Inquire about a free trial at: sales.us@new-proimage.com. LEARN MORE

ADVERTISING

'Not a Lot of Experimenting Going On': Ad Buyers Cut Back on Ad Format Experimentation Digiday Publishers that were hoping to talk advertisers into trying out new ad formats at the end of the year are having a rough go of it. Facing pressure to drive results with their spending and struggling with limited creative resources and time, advertisers with brand spending goals have been hesitant to try out new, unproven ad formats that might rely on non-standard creative elements or are sold using unfamiliar metrics, increasingly gravitating toward those they know will work and that they can easily plug into their existing media mix models, media agency and sell-side sources say. READ MORE

Vox Media Unveils Self-Serve Tool For Marketers MediaPost Vox Media’s new self-serve tool Concert Ad Manager is aimed at small- and medium-sized businesses that want to build and launch ad campaigns at scale across premium publishers in the company's marketplaces. READ MORE

DIGITAL

Newsletters May Be Reaching Their Limits, but There's Hope Beyond the Inbox Donald W. Reynolds Journalism Institute Email newsletters are thriving, but their ascendancy in today's media brings with it a certain foreboding: Given how successful the format has been the past few years — and how many writers have turned to newsletter platforms like Substack to build their personal brands and possibly earn some real money — it feels almost inevitable there will eventually be some kind of crash, shake-out, or decline. READ MORE

Major Political and News Headlines Are Sucking Up All the Oxygen on Facebook Digiday In the home stretch of any presidential election season, it sometimes seems like there is no time or space to discuss other stories. Throw in a lingering pandemic, a resurgent uproar over racial injustice and burning reminders of climate change, and some publishers are feeling crowded out on Facebook. READ MORE

TikTok Begins Rollout of In-App 2020 Elections Guide for US Users Adweek TikTok began rolling out its in-application 2020 Elections Guide to users in the U.S. Tuesday. The guide is available in English, Spanish and dozens of other languages, and it can be accessed via TikTok's Discover page and in election-related search results. READ MORE

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