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Entrepreneur
Every business owner knows how important it is to stay on top of day-to-day operations, but survey results suggest “short-termism” is a common problem amongst small business owners. The survey found that most small business owners (63 percent) plan strategically just a year or less in advance, which is understandable — business owners often need to prioritize issues of the day and immediate objectives over longer-term plans — but strategic opportunities may be missed when you are only looking at the business challenges that are right in front of you.
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Forbes
While Facebook advertising is not in decline, video advertising on Instagram is quickly gaining traction for small businesses and marketers. In its Q4 2017 earnings call, Facebook announced that there are 2 million active advertisers on Instagram, with a 67 percent increase in business profiles between July and November. Because the platform is both user friendly and cost effective, many small businesses have already found success with video on Instagram. For small businesses looking to amplify their reach on social media, here’s why doubling down on Instagram is the right call.
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By Lisa Mulcahy
Autonomy at work — that's what employees truly crave. A sense of control and freedom of choice regarding how they accomplished their tasks can have a hugely positive effect on workers' well-being, including increased self-esteem, improved job performance and a renewed sense of enjoyment and pride regarding their jobs. How can best you meet your staff's needs to be independent — and maximize your company's productivity as a result?
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Business Insider
Across the U.S., new small businesses are popping up every day. And they're rapidly revolutionizing areas like transportation, food, fashion and beauty, and gaming.
We scoured the web and asked our readers to identify some of their favorite small businesses (which the U.S. government defines as employing 500 people or fewer). Here are 15 of the most innovative.
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Small Business Trends
Small businesses should always be looking for a competitive advantage. Unfortunately, only a small percentage of American companies export and over half of those ship goods and services to only one other country.
Small Business Trends spoke with Jeremy Melis, a director of Small Business Marketing and Digital Customer Engagement for UPS. He supplied some tips on how smaller enterprises can take advantage of international markets.
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By Mashaal Hashmi
When you first start your company, one of the best ways to get the word out is through marketing. When marketing comes into play, a lot of people get worried and confused. It can be a bit of a daunting task when you start researching social media, website design, advertising and creating campaigns… but it doesn’t have to be difficult, and blogging can be a great way to market the new business. The numbers show that businesses who added a blog to their company’s website brought in more business overall.
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By Dale Willerton and Jeff Grandfield
For many commercial tenants, negotiating a good lease or lease renewal against an experienced agent or landlord can be a challenge. While an entrepreneur focuses on marketing and managing, savvy real estate agents and brokers are specialized salespeople. Their job is to sell tenants on leasing their location at the highest possible rental rate. Whether you are leasing a new location for the first time or negotiating a lease renewal for your business, here are two money-saving tips.
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