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Small Business Trends
Great news for any small business looking to get ahead: Salesforce Research has just released the Third Edition Small & Medium Business Trends Report, sharing data and observations from more than 2,000 small and medium business owners and leaders from around the world. The research report digs into the challenges and goals of SMB executives, analyzes how demographics shape the SMB experience and covers the role of technology in satisfying customer expectations.
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Adweek
Facebook kicked off National Small Business Week with a recent introduction of four features for small- and mid-sized businesses on the platform: automated ads, appointments, new video creative tools and new Blueprint training courses.
The social network said more than 90 million SMB use Facebook for tasks such as finding new customers, hiring employees or connecting with their communities, adding that the majority of the 7 million active advertisers on its platform are SMB.
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Forbes
Everyone knows how much work it takes to start your own business and become an entrepreneur. What many don't realize is just how much work it takes to get to the next level.
There are a lot of people jumping into entrepreneurship today — largely because it’s easier than ever to start your own business. One report from FreshBooks indicates that in the U.S., there could be as many as 27 million self-employed people by 2020.
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The CEO Magazine
In the face of constant digital disruption and competition, organizations are on the hunt for new, cut-through strategies that give leaders a competitive advantage. Thought leadership is one strategy that can provide a distinct advantage and lead to success. Yet it can be difficult to define and even more difficult to leverage on the ground.
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Social Media Today
Social media is one of the most popular marketing channels existing today. Yet, some business and organization leaders have questioned how effective it is in reaching their marketing objectives. Is it worth the financial and human resources investment?
The newly released 2019 Social Media Marketing Industry Report from Social Media Examiner provides us with some insight on social media usage and behavior.
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MISSED AN ISSUE OF SELF-EMPLOYED OUTFRONT WEEKLY? VISIT AND SEARCH THE ARCHIVE TODAY. |
By Lisa Mulcahy
As a marketer, you no doubt spend a significant amount of time analyzing what consumer searches mean for your bottom line. Knowing how to accurately interpret the search engine data you compile, though, is key to both holding on to your existing audience and attracting new buyers to your brand.
Use the following research-proven strategies to enhance your understanding of the search trends you uncover — and utilize them to target what your consumers want more efficiently than ever.
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Business 2 Community
If you asked customers what’s the one thing they want more of from retailers, they’d say personalized customer experiences. Customers don’t want to be seen as nameless faces in a sea of people; they want to be treated as individuals.
Ken Morris, Principal at Boston Retail Partners, explains personalization this way, “Effective customer engagement requires retailers to offer a personalized, relevant, compelling and consistent experience across channels.”
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Stamford Advocate
Peter Bronstein writes: As a lawyer, I’ve represented many businesses but often found that small business owners make major mistakes that will leave them legally vulnerable. If big guys like Hertz can fall victim to business schemes, think about how much more vulnerable your tech startup or fledgling new ecommerce fashion site might be. That's why your first steps toward launching your new business are critical.
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Entrepreneur
Having worked with a number of businesses across the globe, assisting with their search engine reputation management over a number of years now, our online marketing team has a good grasp of what works and what doesn't.
For business owners, marketing teams and those responsible for PR however, false expectations created by misinformation on the internet can be difficult to grapple with.
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