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Big ideas to make the most of Small Business Saturday
Business 2 Community
Small Business Saturday, a day set aside to celebrate and shop at small businesses was created four years ago by American Express to rally people to shop local during the busy holiday season. It'll also be here before you know it. Small Business Saturday is always held on the Saturday after Thanksgiving — this year it's on Nov. 29.
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Veterans are natural born entrepreneurs
Entrepreneur
"Veterans are 45 percent more likely to be self-employed than non-veterans." That's according to the U.S. Small Business Administration. "About 2.4 million or 9 percent of all U.S. small businesses are veteran-owned." And veteran-owned businesses represent about $1 trillion in annual sales.
New Congress: What small business can expect
The Associated Press via USA Today
The shift in power in Congress may give small businesses help with taxes and regulations, but there's little expectation that sweeping changes are in store. In fact, more gridlock could be on the way.
What can businesses learn from expert poker players?
Forbes
The worlds of business and poker are more closely aligned than you think. Many of the qualities that create consistent pot winners also help to build entrepreneurial success stories. Here, a mixture of expert card sharps and business people with proven track records share their secrets on how you can become a consistent winner.
Missed last week's issue? See which articles your colleagues read most.
Using social media to shape Small Business Saturday success
American Express OPEN forum
When it comes to Small Business Saturday, social media can alert and motivate customers to participate — not just online but for in-person store visits. During last year's event, Katie Katz scored with her company's social media efforts. "We used Pinterest, Twitter, Google+, everything," she says. "That's how we were able to be found."
Why are fewer small business owners feeling successful?
Small Business Trends
Fewer small business owners perceive themselves as successful now than did at the start of the economic recovery, a Wells Fargo-Gallup survey of a representative sample of 601 small business owners reveals. In 2009, 43 percent of small business owners reported feeling "extremely" or "very successful as a small-business owner." By 2014 that fraction had eroded to 37 percent.
5 ways to make more money from existing customers
Small Biz Daily
Are you so single-mindedly focused on obtaining new customers that you never think about marketing to the ones you have? Targeting existing customers as sources of new revenues can be a highly effective marketing strategy for small businesses. After all, it's easier to sell more to existing customers who already know and trust your business than to attract new ones who have never heard of you and convince them to buy from you.
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