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Text Version   RSS   Subscribe   Unsubscribe   Archive   Media Kit   February 18, 2015


Upcoming Issues
As a reminder, SSATC's e-newsletter is distributed on the third Wednesday of every month. Feel free to forward this issue to any individual you think would like to keep current on the concerns and responsibilities associated with the secondary school athletic training practice setting. Individuals can also subscribe to this series using the links found below.
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Increasing Protein for Athletes
There's a large misconception about the function of protein and how much your muscle tissues need to grow, develop and recover. Athletes do need more protein than someone who does not exercise or train at a high level, however, research has demonstrated that eating more than what your body needs does not result in larger muscle gains. Learn more here.

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Dietary Supplements and PEDs
The Taylor Hooton Foundation is the nation's leader on delivering research-based education programs, which are fun and entertaining, about the dangers of using Appearance and Performance Enhancing Drugs. There is tremendous pressure on our youth today to achieve success on and off the field. In response to these pressures, their program will challenge your kids and their leaders to live an APED-free life and achieve their goals on their own. Visit their website for more information and to learn more about their Hoot's Chalk Talk education program.
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NATA 2015
Registration for NATA 2015 opens in early March, and you don't want to miss the chance to network with your peers, earn CEUs, stay current on the latest research, attend our AT Expo or hear from expert speakers. Learn more about the convention here.
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Spreading the Word: Grassroots Public Relations Skills You Can Start Today: Part 1 of 3
Casey Christy, MA, ATC, CSCS
District 2 Representative, NATA Secondary School Athletic Trainers Committee

What PR is ... and isn't Ask anyone what the term "public relations" means, and you will get a variety of responses. Some may say PR is about "spinning the truth" to create a favorable public image for a person or individual. But that is certainly not the PR being advocated here. True PR is not about "building an image" or self-promotion. It's about two-way communication with a simple purpose: to educate others about your services and expertise, and to build positive relationships with your "publics." Athletic trainers have many publics —parents, athletes, administrators, coaches, and fellow staff members. PR can be as inexpensive as a phone call or as costly as a full-page ad. But with a little effort, you can easily practice good PR as part of your job that can go a long way in building relationships. Here are a few ideas to get you started:

Call Parents Often: When an injury occurs, a simple phone call home not only demonstrates your concern for the student-athlete, it also enhances treatment compliance and educates parents of your role. And when a parent contacts you with questions about their child's injury, make it a general rule to return phone calls and emails within 24 hours.

Send Home Handouts: Well-designed home treatment instructions improve treatment compliance, show professionalism and demonstrate your expertise. Topics can range from RICE, to beginner ankle sprain exercises, to home exercises for patellofemoral syndrome. See the sidebar "Create Dazzling Documents" for tips on creating reader-friendly handouts.

Attend Back To School Night: This event gives you a chance to meet parents at the beginning of each school year. Make sure you're listed in the program and you have plenty of literature on hand. If parents go to the cafeteria at any point during the event, that's probably the best place to set up a table for high visibility.

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NATA Secondary School Athletic Trainers' e-News
Colby Horton, Vice President of Publishing, 469.420.2601
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