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By Elizabeth Donat
 If you own a skin care business like a spa, medical spa or salon, then you know skin care product retail sales are an important and lucrative revenue stream. So how would you feel if you found out that people who are not trained in skin health are selling millions of dollars of skin care products to your clients behind your back? The beauty industry is rife with fake beauty "experts" who are thriving because of the popularity of the industry and the pervasiveness of social media.
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Are you struggling to attract clients who are committed to regular treatments and a consistent home-care regimen? In this free webinar, we'll discuss how to communicate effectively and develop a client-management plan that ensures long-term success. This webinar is available to all until April 10, and available on-demand as part of ASCP membership.
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Allure
Dermaplaning, which we could also just call, "shaving your face," because this treatment involves gently pulling a blade along your skin. But! Dermaplaning, unlike traditional shaving, uses a smaller blade to slough off dead skin cells in addition to removing wispy facial hair, so skin is more even in tone and texture. It's superficial (there will not be blood) and strangely reminiscent of a cat lick (tickly, sandpapery). It makes makeup go on smoother, too. Makeup artist Vincent Oquendo uses it to get celebrities like Lily Collins and Hailee Steinfeld ready for high-definition cameras. And unless you have pustular acne, eczema, rosacea, or cold sores, you can safely DIY. Here's how.
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SHAPE
Taking the time to dote on yourself is more important than ever. According to the World Health Organization, the No. 1 cause of ill health and disability globally is depression — a lot of which is caused by anxiety.
"The self-care and wellness movement — for lack of a better term — is a good way to counter that angst," says Shel Pink, the founder of SpaRitual and the author of the new book Slow Beauty.
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Helping Estheticians raise standards with national credentialing and continuing education accreditation.
GB Tribune
Bodies are fascinating things.
They can be frustrating and rewarding, upsetting and amazing. They can be something we don't really notice or something we obsess about. We can be connected to our bodies, body and spirit, or we can be totally detached from this physical shell, and the results of either can impact our happiness and sense of stability.
This body is a shell, but it is so much more.
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"As a NCEA Certified Professional, I am honored to be among this community of Practice. NCEA Certified professional shave earned this distinguished gold standard certification. Together, we have been changing the professional landscape of skin care education and standardizing best practices in this vast rowing field. NCEA has provided estheticians, clients and industry leaders a shared mutual confidence."
— Elvira Di Libero, Laurel, Maryland
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By Delany Martinez
 The debate over corporate personhood continues to rage on, but it brings up a larger societal question in the process: Should businesses wade into charged sociopolitical issues? The natural inclination is to avoid liability wherever possible, and that definitely stretches into expressions and "taking sides" for most businesses, whose leaders prefer to stay as neutral as possible in the public eye. For others, however, it's an integral part of the business or brand.
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Marketing Land
Display advertisements, coupons, shopper samples and in-store promotions are some of the more traditional approaches marketers have taken when trying to catch a shopper’s attention and influence his or her purchasing decision. Today, some forward-thinking brands are investing in new technologies like image recognition and augmented reality to build omnichannel retail experiences that target the mobile-first, tech-savvy consumer.
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AllBusiness
Perhaps you keep hearing about this marketing automation thing, and how much of a lifesaver it can be for small businesses? You're curious but skeptical. Can marketing automation really be that great?
I may be a little biased on the subject since I help firms incorporate automation software into their existing sales and marketing processes, but I think there are some pretty fantastic reasons to consider it.
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Small Business Trends
When it comes to running and marketing a business, there are going to be things that work for some businesses and don't work for others. But there are also some essential elements — a logo, an email strategy, interesting content — which all small businesses will need. Here are 10 things to consider for marketing your business more effectively from members of the online small business community.
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Controlled Release Society via PubMed
Retinol, a derivative of vitamin A, is a ubiquitous compound used to treat acne, reduce wrinkles and protect against conditions like psoriasis and ichthyosis. While retinol is used as the primary active ingredient (AI) in many skin care formulations, its efficacy is often limited by an extreme sensitivity to degrade and toxicity at high concentrations. While microencapsulation is an appealing method to help overcome these issues, few microencapsulation strategies have made a major translational impact due to challenges with complexity, cost, limited protection of the AI and poor control of the release of the AI.
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Edutopia
Regular breaks throughout the school day — from short brain breaks in the classroom to the longer break of recess — are not simply downtime for students. Such breaks increase their productivity and provide them with opportunities to develop creativity and social skills. Students, particularly young ones, often struggle with staying focused for long periods of time.
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TeachThought
Questions can be extraordinary learning tools.
A good question can open minds, shift paradigms, and force the uncomfortable but transformational cognitive dissonance that can help create thinkers. In education, we tend to value a student's ability to answer our questions. But what might be more important is their ability to ask their own great questions–and more critically, their willingness to do so.
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| | COA-APPROVED CONTINUING EDUCATION |
SDSS
Whether it's for license renewal or NCEA Certified credential recertification, career development, or to increase job opportunities, the need for continuing education is a very real demand of every skin care professional. But while the benefits of continuing education are obvious, the cost is high: travel expenses; time away from home; and scheduling conflicts with work. SDSS now provides affordable, quality continuing education courses at your convenience, presented by experts in a variety of subject areas!
Start your continuing education now!
These COA Approved Webinars have been made possible by an
Unrestricted Education Grant from Universal Companies, Inc.
Webinar: Cell Deficiency and the Benefit of the Mushroom
Presented by Patricia Martorana
Traditions of healing are now redefined and mushrooms are making an impact on the aesthetic industry. They have the ability to normalize skin’s pH and remove inflammation. Mushroom stem cells act like super sponges that eliminate toxins from the skin, making them ideal to combat environmental stress. They contain power-house antioxidant that enhances cellular recovery from environmental surroundings.
At the end of the webinar the SkinCare Specialist will be able to:
- Analyze and assess free radical damage and cell deficiency.
- Recognize the use of medicinal mushrooms in ancient traditions.
- List the five key mushrooms, their functions.
- Distinguish how stem cell technology can be applied in treatments to
replenish healthy skin cells.
To order this CE webinar:
- Decide which webinar you would like to view and click on the Member or Non-member Fee.
Please note: If you are not a current SDSS member and would like to join/renew, click on the "Learn more about becoming a member." Membership payments are processed in real time and will allow you to purchase the webinars at the reduced Member Fee.
- Using a credit card, place your order with our secure shopping cart.
- When your order is processed successfully, an arrow will show you where to download the CE Registration Form for the webinar you just ordered.
- Once you have completed your download, please click the link at the bottom of the page to complete your order.
- A "Thank you for your order of the CE Webinar" page will confirm the webinar you just purchased. At the bottom of the page you will find the link "To view your CE Webinar, click here now."
Your CE Certificate will be emailed to you in 2-3 weeks. Neither the SDSS nor the COA assume responsibility for maintaining or replacing CE certificates.
Provider Accreditation
The NCEA Commission on Accreditation (COA) has approved these webinars. For more information on the Commission on Accreditation go to www.NCEACertified.org.
FIND more online CE Classes here.
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7701 Las Colinas Ridge, Ste. 800, Irving, TX 75063
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