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NCEA-sponsored Prep Class — April 25
The International Congress of Esthetics and Spa
April 26-27
Arlington Convention Center
Dallas, TX
NCEA CERTIFIED PREP CLASS
Saturday, April 25
REGISTER NOW
• Members: $125
• Nonmembers: $149
Includes:
- Complimentary NCEA Certified Records Verification ($175 value)
- 2-day all inclusive admission to The International Congress of Esthetics and Spa
- Certificate of Attendance from the International Congress of Esthetics and Spa
Membership status must be current on day of event.
Additional NCEA-sponsored Prep Classes:
May 30 - Orlando, Florida
June 20 - Las Vegas
Sept. 19 - Long Beach, California
Oct. 24 - Philadelphia
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Butterfly facials will cocoon your face for silky, beautiful skin
The Huffington Post
We've heard of bird poop facials, blood facials and even fire facials, but this latest beauty treatment may top all of these.
Introducing the butterfly facial, a skin care treatment that promises to "cocoon your face for silky, beautiful skin."
The facial advancement
Dermascope
Facials are changing from the old-fashioned European to more clinical facial treatments. At one time, a client would seek out an esthetician for skin maintenance; whereas today, a client seeks out an esthetician to treat skin, which requires more instant results. The world of skin therapy has evolved into treatments targeting certain skin conditions in less time. Clients formerly received multiple treatments from an esthetician to treat their skin while now only one or two treatments can conquer their requests.
A gym for your skin
CNN
Even if you're sweating on the treadmill and grunting at the weight machine, you're probably still forgetting 57 important muscles that define part of who you are and how others perceive you and even help manage your mental well-being. They're in your face.
"As a cosmetologist and instructor, I am honored to be with the NCEA. As a professional, I recommend becoming certified. After 30 years in the industry, I can still get excited about continuing education, my job and helping others."
— Karon Wilhelm, West Hills, California
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Should your business be on Snapchat?
By Emma Fitzpatrick
 Since Snapchat announced their new Discover feature that highlights brands, the number of businesses and media moguls joining the app seems to have skyrocketed. And it makes sense. If your brand is thinking about using Snapchat, you need to create an account right now to be seen a thought leader. Wait any longer, and you'll be just another follower joining the game too late. But before you add another social media platform to your marketing arsenal, make sure it's worth your time. Take this short quiz to find out.
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Don't let negative reviews break you
By Jessica Taylor
Whether you're a small or large company, you live or die by your reputation. Most of reputation management is focused on pushing down negative search results — in particular, negative reviews. Responding to your negative reviews may attempt to bridge the gap between how a company perceives itself and how others view it. But does your company successfully follow through with this? If you haven't began this process, you could be put in a negative spotlight.
10 ways to grow your business using social media
The Huffington Post
Even if you've been living under a rock for the past five years, you should still know or have heard how important social media is to the life of your business. A huge percentage of business owners are still hesitant to add social media to their marketing strategy. Whether you're controlling your social media or not, your business is already being talked about by your customers. It's time to join the conversation.
Should you be reshaping your social media strategy?
Business 2 Community
There are so many do's and don'ts in the social media marketing handbook these days, it's hard to know how to get the most out of your channels. Many companies that treat their social platforms as extended sales funnels, with a closer eye on their ROI than their brand marketing. That's a shame and a waste, since social media is the ideal platform for humanizing your brand and sharing your awesome branding with new people.
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TRENDING ARTICLE
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4 business decision-making mistakes are holding you back
Fast Company
Throughout history, how many of the most innovative companies have won by playing it safe, never taking risks and never adapting? The answer is none. Yet in the business world, many companies continue to operate as they have for decades, playing it safe by ignoring changes in technology and expecting to achieve victory.
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Topical treatment for facial burns
The Cochrane Library
Burn injuries are an important health problem. They occur frequently in the head and neck region - the area central to a person's identity, that provides our most expressive means of communication. Topical interventions are currently the cornerstone of treatment of partial-thickness burns to the face.
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Feedback for thinking: Working for the answer
Edutopia
We run the risk of giving the wrong kind of feedback for students, and it's not because we are bad people. We love our students. We want them to be successful, and sometimes these desires can actually get in the way of a student truly learning.
You're asking the wrong question
Faculty Focus
It's true that much has been written about how to compose effective online discussion prompts. But what may often be missing is consideration for the purpose of the discussion, which should be prompted by the question. This consideration for purpose is often overlooked because of assumptions we make. We, as course designers, faculty facilitators, or both, assume that we know the purpose of the discussion for which we are composing the questions. Yet, we have many different purposes of discussions.
Missed last week's issue? See which articles your colleagues read most.
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COA-APPROVED CONTINUING EDUCATION
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RADIO FREQUENCY FIRST LEVEL
CE Activity approved by the National Coalition of Estheticians,
Manufacturers/Distributors & Associations
COA #REJRF01. Exp. 3/13/2017
This educational activity has been approved for 5.0 CEs.
At the conclusion of this presentation the skin care specialist will be able to:
- Describe RF treatment modalities for skin rejuvenation.
- Analyze and apply RF for fine lines and wrinkles.
- Treat acne scarring and reduction skin pigmentation.
- Understand scope of practice.
Click here to download article and test.
For SDSS approved courses, click here
Learn more about becoming a member
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Separation of skin care from the cosmetology scope of practice
NCEA
Did you know? NCEA's position that ... skin care should be independent from the cosmetology scope of practice and license.
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NETT News
Colby Horton, Vice President of Publishing, 469.420.2601
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Rebecca Eberhardt, Content Editor, 469.420.2608
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Susanne S. Warfield, NCEA Executive Director, 201.670.4100
NCEA Membership & Regulatory Standards
NCEA Certified & Commission on Accreditation
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