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  Text version   RSS   Subscribe   Unsubscribe   Archive   Media Kit August 26, 2014

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8 common skin care mistakes
Whether you spend just 30 seconds every morning or have a dedicated prebedtime ritual, practically everyone has a skin care routine. And while we all have the best intentions when it comes to taking care of our complexion, we sometimes sabotage our skin without realizing it. Your daily habits make a major difference when it comes to preventing damage and premature aging. Renee Rouleau, a celebrity esthetician with skin care spas in Dallas and pop-up spas in New York City and Los Angeles, shares the eight most common skin care mistakes — and how to fix them.
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Get some blingage with a gold-plated facial
There have been some unusual beauty trends in the past, especially in the realm of skin facials. We thought we heard it all with reports of people getting bird poop and snail facials. However, consider another unusual and new facial treatment: gold facials. Yes, made from the actual metal. The gold skin facial is based on ancient Ayurvedic medicine. The gold is believed to have anti-aging properties as well as the ability to give skin a long-term golden glow.
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FDA: Acne treatments can cause severe reactions
Professional Beauty Magazine
Active skin care ingredients salicylic acid and benzoyl peroxide, commonly used in topical acne treatments, can in rare cases cause severe allergic reactions, according to a warning by the Food and Drug Administration.
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IKEA offers in-store spa sleepover to 150 customers
Spa Opportunities
Swedish furniture retailer IKEA is inviting 150 customers from its IKEA Family membership scheme to spend the night in-store to indulge in an array of spa treatments. Dubbed the IKEA Retreat, this wellness sleepover is one of many in-store activities hosted by the furniture giant.
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Personalize your health and wellness to help meet your goals
Brandpoint via
When it comes to health and wellness, nearly 73 percent of Americans are trying to take better care of their health today than just a few years ago, yet 49 percent find that other things take priority, according to The Futures Company. However, experts say the more you customize your wellness plan for your personal needs and style, the more likely you'll support your fitness and health goals. Here are some tips for creating a custom plan to get fit and feel fabulous.
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"What a blessing and a honor to have achieved the NCEA Certified credential. The material was excellent and aplaud the raising of the bar for our industry."

— Judieth A. Brack, Kerrville, Texas


Who is the customer experience for?
Business 2 Community
The answer to this question seems obvious, the customer experience — whether it is buying, post buying or anytime they engage our company — is for the customer. Yet in too many of our designs, the customer experience is about us.
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The better you know your customer, the better you can position your brand
Marketing should begin and end with your customer, and the same could be said for developing your brand’s positioning statement. How you position your brand should begin and end with your customer. That's why the classic positioning statement we are deconstructing in this series of articles starts with a "To," which is meant to describe your target customer, demographically.
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Missed last week's issue? See which articles your colleagues read most.

    What your hands can reveal about your health ( via The Huffington Post)
Skin care for men: 5 keys to minimizing the effects of age (MensXP)
10 tax tips for new business owners (Fox Business)
Finding the gems in the global market for professional skin care products (Kline)

Don't be left behind. Click here to see what else you missed.


Marketers are sizing up the millennials
The New York Times
Millennials have been called a lot of names. Narcissistic, lazy and indecisive. They have been labeled the boomerang generation for the many unable or unwilling to leave their parents' home, or even more negatively, the Peter Pan generation because they supposedly won't grow up. But now marketers, manufacturers and retailers are recognizing the group's potential as something important to their bottom line: the consumers who will drive the economy in the decades ahead.
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Is Facebook's influence shrinking for brands?
By Emma Fitzpatrick
Facebook has more than 1 billion users internationally. Twitter and Instagram are still lagging behind in users with about 200 million. Even though Facebook was once the king of social media, there's a major shift happening in how people use the platform. As of late, Facebook's dedicated users are few and far between. In this article, you will discover why Facebook's users are fleeing, which affects the reach, number and time your business should spend on this social outlet.
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Looking for similar articles? Search here, keyword SOCIAL MEDIA MANAGEMENT.

The diagnosis and graded therapy of atopic dermatitis
Deutsches Ärzteblatt International via PubMed
Atopic dermatitis is the most common skin disease in children, with a prevalence of 10-15 percent, and is common in adults as well. Close coordination between primary care physicians and specialists is essential for the adequate treatment of chronically and severely affected patients.

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7 ways to keep customers loyal
Customer loyalty is critical to a business. Not only does it help control marketing costs, as you're less dependent on constant customer acquisition, but there's a pleasure in dealing with regulars, as you build true relationships with people.

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ISPA study reveals number of spa visits at all-time high in 2013
Skin Inc.
The International Spa Association 2014 U.S. Spa Industry Study "Big 5" statistics reveal positive trends in 2013 that will continue to stimulate the economy and generate revenue in the United States in the months ahead.

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How does the brain learn best? Smart studying strategies
In his new book, "How We Learn: The Surprising Truth about When, Where, and Why It Happens," author Benedict Carey informs us that "most of our instincts about learning are misplaced, incomplete or flat wrong" and "rooted more in superstition than in science." That's a disconcerting message, and hard to believe at first. But it's also unexpectedly liberating, because Carey further explains that many things we think of as detractors from learning aren't necessarily bad after all.
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COA-Approved Webinar Series
presented by the Society of Dermatology Skin Care Specialists

The SDSS is a voluntary organization, which aims to develop and foster the highest standards of skin care in the dermatology setting. Each webinar is approximately one-hour and accredited by the Commission on Accreditation (COA) for 1.0 CE.

Patient Selection and Optimization of Outcomes of Cosmetic Procedures
Presented by Loretta Ciraldo, M.D., FAAD

About the webinar:
This presentation will give the medically based skin care specialist in-depth insights into patient selection, optimization of outcomes and possible risks in a number of cosmetic procedures offered in the cosmetic dermatology office. Focus will be on injectable fillers, lasers, peels and prescription formulations with rejuvenation potential. 1.0 CE through March 8, 2017.

At the conclusion of this presentation the skin care specialist will be able to:
  1. Explain the types and patient results of injectable fillers.
  2. Discuss current and future development in lasers.
  3. Educate their patients about rejuvenation topical prescription formulations.
  4. Recognize correct procedure and desired results of peels.
Order this webinar:
(Important! Once purchased, the webinar link will only be valid for 24 hours.)
  SDSS member fee: $19.95 click here
  Nonmember fee: $24.95 click here
For other SDSS approved courses, click here

Learn more about becoming a member


Chemical exfoliation procedures
Did you know … It's NCEA's position that chemical exfoliation procedures adhere to the following three requirements.
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Colby Horton, Vice President of Publishing, 469.420.2601
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Rebecca Eberhardt, Content Editor, 469.420.2608  
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Susanne S. Warfield, NCEA Executive Director, 201.670.4100  
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