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October 13, 2015

5 myths about hotel spas
USA Today
Hotel spas are not only important to many travelers but, in some cases, have become destinations in themselves, thanks to massive amounts of capital spent on upgrading and expanding facilities and hiring well-trained staff. But not all hotel spas or the treatments they offer are created equally. Here are five myths about hotel spas to guide you the next time you need some pampering.

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WHAT'S THE LATEST?

Luxury birthing clinics spur cesarean 'epidemic' in Brazil
The Associated Press via Savannah Morning News
Thais Faria sank into a leather love seat, relaxing under the ministrations first of a masseuse, then a manicurist and finally a hairdresser-cum-makeup artist. Not 24 hours after her daughter was born via cesarean, Faria was being pampered at an upscale Rio de Janeiro maternity clinic.

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Counteracting hormone and chemotherapy skin aging
Skin Inc.
As humans age, they see the signs of time, such as: wrinkles, puffiness, loss of muscle tone, dehydration, dry skin, hyperpigmentation and loss of volume. However, most people do not see these signs of aging until later in life. Those with cancer often see the aging process at a younger age, as a result chemotherapy and hormone therapy medications. In this article, we will discuss the two main body agers in cancer treatment — chemotherapy and hormone therapy — and discuss proper treatment for an improved quality of life.

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ISPA study shows demand high for US spa staff
Spa Opportunities
With an estimated total of 360,000 employees in the U.S. spa industry — a record high — the demand for U.S. spa staff does not appear to be slowing down, according to The International Spa Association's 2015 U.S. Spa Industry Study.

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Missed an issue of NCEA News? Click here to visit NCEA News archive page.

QUOTABLE

"NCEA — a catalyst for the estheticians and skin care industry to band together for the common good of our profession and education standards nationally. It is a personal step forward for me and for the benefit of my clients."

— Debbie Safra, Maitland, Florida

BUSINESS BRIEFS

Your relationship with work: Reinventing yourself
By Catherine Iste

For many people, their relationship with their job is like a marriage. They make a thoughtful decision and once it is made, they are in for good or bad. This characteristic is common in older generations, but it is also popping up among younger generations who feel they can and should be the change they want to see. To keep the relationship fresh, we will spend the third article in this series on your relationship with work discussing the keys to a good work marriage.

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How you can profit from being kind
Business 2 Community
Personal Branding Blog: The single most important aspect of business is the finesse you exhibit when you are with your "audience." In coaching and teaching communication leadership, I often remind learners to be kind to your audience. And I constantly remind them to take responsibility for your audience's experience of you. Who is your audience? Everyone around you.

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MARKETING 101

Customer service goes beyond sales — think marketing
Forbes
Consumers have long stopped responding to in-your-face marketing. In this day and age, recommendations from friends and trusted peers, social media word-of-mouth and online reviews from sites, such as Yelp or Angie's List are factors that hold maximum sway over their buying decisions. People want fast, efficient help and/or information when they're making a purchasing decision.

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How small businesses can use social media to increase sales
By Mayur Kisani

Consumer shopping behavior has evolved rapidly. Shopping online on mobile devices is the new norm and is preferred to physically visiting a retail store. Capitalizing on this trend, most social platforms have a "buy button" and more features that favor e-tailers. What this means is that now small businesses can also leverage these social platforms to drive revenue, thus leveling the playing field — at least to a certain extent — with bigger businesses and their bigger marketing budgets.

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SPA CLINICALS

MOST POPULAR ARTICLE

Safety and tolerability of virucidal hand rubs
Antimicrob Resist Infect Control via PubMed
The hands of the medical staff play an important role in transmission of pathogens in the health care environment. Safety, tolerability and acceptance of hand hygiene preparations play a major role in hand hygiene compliance, and apply, in particular, to formulations with high anti-viral activity.

The No. 1 skin care treatment more men are asking for
RealSelf
While women have access to countless skin care products, new survey research suggests more men are seeking in-office treatments to keep their skin looking good. In particular, they're interested in getting rid of acne scars.

Can your skin build resistance to products?
Yahoo News
That feeling of discovering a new skin care product that's so complexion brightening, it's become "the one?" So when we look in the mirror a few months and half-a-jar later, and notice that those once glow-inducing results have faded, it's easy to think that our skin has acclimated and somehow, caught on to its tricks.

TEACHING TIPS

How people learn: An evidence-based approach
Edutopia
Proposals to "professionalize teaching" are popular today, but agreement about what this should entail is elusive. At Deans for Impact, an organization composed of leaders of programs that prepare new teachers, we believe that part of what distinguishes members of a profession is general agreement on a body of domain-specific knowledge that is relevant to practice.

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Student-written exams increase student involvement
Faculty Focus
What? Students writing their own exams? Yes, that's exactly what these marketing faculty members had their students do. "The Student-Written Exam method is an open book and notes take-home exam in which each student writes and answers his or her own multiple-choice and short-essay questions." It's an interesting idea that arose out of the authors' desires to increase student involvement in learning.

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COA-APPROVED CONTINUING EDUCATION

NETT Teacher Training Philadelphia — Oct. 24 — Registration Now Open

The International Congress of Esthetics and Spa
National Esthetic Teacher Training
Saturday, October 24
10 a.m. – 5 p.m.
Room 306 at the Pennsylvania Convention Center

Click here to for further details about member status and to register.

To receive registration information, text "NCEA" to 2

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'Be a Healthy Teacher — Inside & Out'
by Ginger Hodulik, MS, CNS, Vice President R&D/Co-owner, DermaMed Solutions, LLC

National Esthetic Teacher Training
Saturday, October 24
11-11:50 a.m.

At the conclusion of the presentation the teacher will be able to:
1. Understand the role of good nutrition in reducing inflammation.
2. Recognize chronic health and skin conditions that can benefit from nutritional management.
3. Make the connection between "gut health" and "skin health."
4. Learn strategies for reducing inflammation and improving your overall health.

Ginger holds a Master's degree in Nutrition, and is a certified nutrition specialist. She is the co-owner and VP of DermaMed Solutions, where her focus is researching scientific advances in skin care and incorporating them into DermaMed's whole-istic approach. She is creating new innovations in skin care with a nutritional basis.

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