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  Text version   RSS   Subscribe   Unsubscribe   Archive   Media Kit November 04, 2014

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Fill the shelves
American Spa
All year round you'll hear us shouting the praises of a good retail strategy and what an impact retail sales have on your spa's bottom line. That's never truer than around the holidays when spa-goers are already thinking about gifts for loved ones. If your spa's retail area is well-stocked and inviting, you're sure to help them mark a few gifts off the list while they destress.
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Is investing in IPL a good move for your spa?
Skin Inc.
Initially, intense pulsed light technology was used mainly for photographic purposes. The technology has been changed for use in various fields, such as science, medical esthetics and engineering. This article will focus only on the use of IPL for medical esthetic purposes.
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Pumpkin seed oil creeping up on coconut in popularity
ABC News
Still using coconut oil for your skin-care needs? That's so ... a few months ago. The beauty set has moved on to a more seasonal ingredient. Time to replace your coconut oil with pumpkin seed oil, it seems. "It's super trendy right now," said Alexis Wolfer, editor of The Beauty Bean and author of "The Recipe for Radiance." She said it has seen a steady growth in popularity in the past few years, especially come fall.
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Understanding how hyaluronic acid dermal fillers work
Fillers have been used for decades to help fill in facial wrinkles. In the past, bovine collagen was commonly used, although it was very temporary and required a skin allergy test. Today, hyaluronic acid fillers have become the norm. Injectable fillers are now one of the most popular anti-aging treatments and they help counteract signs of facial aging like wrinkles, which are caused by underlying tissue breaking down due to age, gravity, diet, genetics, sun damage and facial movement.
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US consumer trends to influence beauty and skin care brands in 2015 USA
Mintel just released its trends report for the coming year and some personal care brands are ahead of the curve, developing products and consumer relationship solutions that anticipate emerging consumer expectations.
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"The NCEA Certification Program is the culmination of 17 Associations, 100+ Corporations (including industry manufacturers/distributors) and Schools working with the 2,600+ Individual Members that make up the coalition. Founded in 2000, the NCEA has worked enthusiastically as a collective force in shaping the industry's future. Congratulations to all NCEA Members for a job well done. I am proud to be your Executive Director."

— Susanne S. Warfield, NCEA's Founder and Executive Director, Ridgewood, New Jersey


4 scientifically proven ways to get more customers
When it comes to converting consumers, the secret to more sales is as simple as understanding just what your buyer wants and expects from your business. While we're all different, in many ways our brains are prone to react in a similar manner ... and understanding these subtleties in the human mind can help your business find creative ways to ethically move more buyers toward a yes to your products or services. Here are four great approaches.
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Do you know the lifetime value of your customer?
Business 2 Community
Four in 10 senior executives in larger companies don't know the lifetime value of their customers. That's according to MarketingCharts who quoted a Forbes and Sitecore study that surveyed 312 senior executives in North American companies. Not only did 40 percent of the leadership surveyed not know the financial value of their customers, over half of them don't plan to. In other words, they don't care or see the merit in this important number.
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Man or machine? Tactics to humanize your website
Small Business Trends
It's no secret that people are going to like things that seem more human and less robotic. However, making a blog seem more "human" can be a difficult task — especially if you're an e-commerce company. It sounds funny that making something "human" would be hard for, well you know — humans. But the truth is that transferring feeling onto a blog or website takes a lot of work.
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How to get your customers to do the marketing for you
Times of San Diego
Customer-centric companies are trending in the world of business. What does this mean? Customer-centric companies rely on creating positive experiences at the point of the sale and after the sale. They also rely on their customers for validation purposes. This means if they launching a new business or marketing campaign then they will allow their customers to do all the work. Most startups fail because of this very reason: they have not validated their concept or their business.
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Looking for similar articles? Search here, keywords BUSINESS MARKETING.

Advances in research in animal models of burn-related hypertrophic scarring
American Burn Association via PubMed
Skin burn injuries affect approximately 500,000 people per year in France. After deep burns, functional sequelae associated with hypertrophic and retractile scars are an important public health problem.

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Mineral oil: Skin friend or foe?
Mineral oil is a beauty-product ingredient that inherently arouses suspicion. It is, after all, a derivative of petroleum — as in crude oil; the stuff that runs machines and makes the modern world go 'round. Do we really want that on our skin?

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Broad a-peel
Few treatment modalities have the ability to treat as wide a variety of patients and concerns as chemical peels. Whether an individual wants to reduce fine lines and wrinkles, get rid of facial scarring or knock down cystic acne, there is a peeling agent that can help.

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What are the habits of mind?
Teach Thought
Problem-based and project-based learning provide a rich opportunity for students to deepen their knowledge, expand their repertoire of technical skills and enhance their appreciation of thinking tools, processes and strategies. It is not enough, however, to understand concepts and principles and to solve that one problem, as challenging as it might be.
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Missed last week's issue? See which articles your colleagues read most.

    Should you be bathing in red wine? (WGBH News)
What a pale complexion, adult acne and more reveal about your health (Medical Daily)
Snail skin care trend hits the US ( USA)
5 proven marketing tactics to gain (and keep) local customers (Business News Daily)
How to manage the cycle of ups and downs in your business (Business 2 Community)

Don't be left behind. Click here to see what else you missed.


COA-Approved Webinar Series
presented by the Society of Dermatology Skin Care Specialists

The SDSS is a voluntary organization, which aims to develop and foster the highest standards of skin care in the dermatology setting. Each webinar is approximately one-hour and accredited by the Commission on Accreditation (COA) for 1.0 CE.

What You Need to Know Before Adding Permanent Cosmetics to your Practice
Presented by Marie Piantino

About the webinar:
This presentation will explore federal and state regulations of permanent cosmetics to your practice. Equipment considerations including the device and the pigments used for procedures. We will review the precautions and Contract indications as well as possible post-procedure complications.

At the conclusion of this presentation the skin care specialist will be able to:
  1. Identify regulations that may affect your practice of permanent cosmetics.
  2. Compare devices and pigments used for the procedure.
  3. Understand the importance of training and safety standards.
  4. Evaluate the use of marketing materials to your patients.
Order this webinar:
(Important! Once purchased, the webinar link will only be valid for 24 hours.)
  SDSS member fee: $19.95 click here
  Nonmember fee: $24.95 click here
For other SDSS approved courses, click here

Learn more about becoming a member


Separation of skin care from the cosmetology scope of practice
Did you know? … It is the position of the NCEA that skin care should be independent from the cosmetology scope of practice and license.
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Colby Horton, Vice President of Publishing, 469.420.2601
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Rebecca Eberhardt, Content Editor, 469.420.2608  
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Susanne S. Warfield, NCEA Executive Director, 201.670.4100  
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