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Mindfulness massage helps you get back in touch with yourself
Spas are a haven for people who are stressed out, busy and overscheduled. Who isn't, these days? Our plugged-in world makes it hard to really relax sometimes, even when at the spa. You worry about an upcoming meeting, your child's problems at school, an impending visit from the in-laws — your mind just can't seem to stop working even when you should be zoned out. Thankfully, there is a type of massage that is designed to help keep you in the moment and truly enjoy your experience: the mindfulness massage.
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Peptides for every decade
Les Nouvelles Esthetiques & Spa
The best estheticians are focused on achieving the best results for their clients. They know that understanding their clients' specific skin care concerns will help them to form-fit a treatment and home care regimen that delivers the desired end result. This solution-based approach provides the best customer service while building better client loyalty and referrals.
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Why you should add tea to your skin care routine
Yahoo Beauty
Sure, you've heard about how drinking tea is great for your complexion and even for aiding digestion — but what about applying tea directly to your skin? Joanna Vargas, a New York City celebrity facialist whose clients include Emma Stone and Julianne Moore, is a fan of adding tea to a skin care routine.
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The favorite spa of millionaires, sports stars reopens with a sharp new look
Once you turn 150, it's probably time for a face-lift, the reason that Monte Carlo's Thermes Marins was closed from March until recently to retool, emerging with a new design including artistic plaster bas reliefs, romantic lighting, glittering mosaics and glass bubbles backlit for effect. What has changed the most is the range of facilities and the expanded treatments they enable.
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"Going through the NCEA Certification program helped me tremendously in continuing my education. Attaining the NCEA Certified credential is helping me to help others achieve beautiful skin."

— Holly Anzalone-McGinnis, Woodland Hills, California


The tech tools that help you personalize customer interactions
American Express OPEN Forum
Giving customers a personalized experience will help you develop a loyal following. These tools can help make your buyers feel welcome and want to shop with you again.
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Want the competitive advantage? Make your business known for something
Fox Business
We are in the "specialization age" and for an entrepreneur and small-business owner, that's good news. But some business owners want to target the largest market possible. These entrepreneurs view the specialization concept and the focusing on narrower targets as being too risky, as limiting their potential to capture a larger market. Bigger is always better, so why limit one's business in any way at all? The truth is, you must have a unique quality or expertise to separate your business from the competition.
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Tips for creating marketing emails that stand out on mobile devices
When a business deploys an email-marketing campaign, it may initially picture emails filling user inboxes on their PCs. However, with data showing that 65 percent of all email is now opened on mobile devices, it's becoming increasingly clear that most of that email is being opened on smartphones and tablets. For marketers, this is actually good news, provided marketing campaigns are deployed properly.
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Looking for similar articles? Search here, keywords BUSINESS MARKETING.

Spas unwrapped
The Journal of Medical Practice Management via PubMed
From day and resort spas to medical spas and integrated wellness centers, these havens for wellness are popping up everywhere — even in local hospitals.

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How to train, retain great staff
Dermatology Times
A solid staff is not forged overnight. The process involves foundational practices, significant orientation and an environment of proper mentorship and coaching.

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Powerful ways to engage customers on social media
American Express OPEN Forum
Even the smallest business can reap big rewards from social media. Use these seven strategies to make an impact on your customers' lives.

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Have you seen yourself teach lately?
Paul Moss writes: Video your teaching, and see what really happens in your classroom. That is my exhortation to you, from a recently converted disciple of such professional development. I don't mean for the sake of observing student behavior, although you will see some incredible things at times, but more so to measure your skill in creating a classroom culture of challenge and curiosity, where intrinsic motivation and independent learning are the primary focus.
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Missed last week's issue? See which articles your colleagues read most.

    7 blunders that cause early aging (The Express Tribune)
Investing in spas and the pampering lifestyle for fun and profit (Seeking Alpha)
Soothe launches massage on-demand mobile app, service (Haute Living)
Do vitamins actually work? (New Beauty)
Loyalty programs and client retention (Les Nouvelles Esthetiques & Spa)

Don't be left behind. Click here to see what else you missed.


COA-Approved Webinar Series
presented by the Society of Dermatology Skin Care Specialists

The SDSS is a voluntary organization, which aims to develop and foster the highest standards of skin care in the dermatology setting. Each webinar is approximately one-hour and accredited by the Commission on Accreditation (COA) for 1.0 CE.

Simple Steps to a Booming Business
Presented by Richard Linder, MBA

About the webinar:
This is a highly competitive industry where long-term success can easily come from low-cost investments with high impact. Ensuring positive experiences, creating innovative networking opportunities and regularly participating in personal skill-building activities are relatively simple and inexpensive ways to develop a successful business. Entrepreneur Richard Linder will discuss multiple business-building strategies to fit every practice, outlining some of the most effective ways to increase income and shore up client bases. 1.0 CE through March 8, 2017.

At the conclusion of this presentation the skin care specialist will be able to:
  1. Identify the most effective low-cost investments for successful business building.
  2. Recognize the importance of relationship building with patients.
  3. Plan on outside networking opportunities.
  4. Access effective continuing education to build experience and trust.
Order this webinar:
(Important! Once purchased, the webinar link will only be valid for 24 hours.)
  SDSS member fee: $19.95 click here
  Nonmember fee: $24.95 click here
For other SDSS approved courses, click here

Learn more about becoming a member


Use of FDA approved energy-based devices, therapies
Did you know? … It is the position of the NCEA that:
  1. Estheticians shall be permitted to use FDA approved energy-based devices and therapies for esthetic procedures.
  2. Such use shall be within their scope of practice as defined by the regulations of individual states, where such regulations exist.
  3. Estheticians shall meet the training requirements for the use of such devices as defined by their individual licensing board or other regulatory agency.
Disclaimer: The NCEA recommends that estheticians abide by federal, state and local regulations.

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Colby Horton, Vice President of Publishing, 469.420.2601
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Rebecca Eberhardt, Content Editor, 469.420.2608  
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Susanne S. Warfield, NCEA Executive Director, 201.670.4100  
NCEA Membership & Regulatory Standards

NCEA Certified & Commission on Accreditation

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