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The orange underpants logo and the value of testing
The New York Times
A few months ago, Robert Moore's company, RJMetrics, proudly released a new logo: an orange dodecahedron. It had everything: a great back story, an alignment with company values and the potential to revolutionize the way customers perceived the brand.
Unfortunately, it also had a problem: To some, the logo looked like a giant pair of orange underpants.
The issue was resolved with a few tweaks to the design, but it could have been avoided entirely if RJMetrics had done a better job of testing the logo before it was introduced.
Manziel enters NFL with an end to legal fight over 'Johnny Football' name
As Texas A&M quarterback Johnny Manziel enters professional football, a court ruling makes it official that his business competitors can't sell merchandise bearing the phrase "Johnny Football."
Manziel, who was drafted by the Cleveland Browns, has exerted his claim to the Johnny Football name through his company JMAN 2 Enterprises LLC.
Last year, the corporation filed two lawsuits in U.S. District Court in Tyler, Texas, against companies that were also using the name to sell T-shirts.
How to attract traffic to your website
By Mayur Kisani
It is important for businesses to have a website — and one that works on all devices. Once you have your website for your business in place, it's time to think about how it can be used to grow your business. Think of your website as a billboard advertising your business and spreading your message. A website with zero traffic is like having a billboard that is not seen by anyone. So read on to know how to get your website in front of as many relevant visitors as possible, so it can help you grow your business.
Adobe Senior Creative Director Russell Brown on the past and future of Illustrator
The Next Web
In the era when the ruler, triangle, and T-square reigned supreme — when the concept of desktop publishing was radical — a young company called Adobe launched its first program, Illustrator, a tool for graphic designers.
While pixel-based photo and video apps, like Adobe’s own Photoshop and many others, stand front and center in the consumer consciousness, designers continue to rely on vector graphics apps.
Isn't entrepreneurship at an all-time high? Nope. Not even close
Ever feel that being an entrepreneur is like having a membership at a big club? Heads up: The roster is getting smaller. According to a new Brookings Institution study, entrepreneurship has reached at least a three-decade low across virtually all of the country.
The paper doesn't pretend to understand why this trend has occurred — and beware of any impulse you may have to say, "Of course!"
5 ways to promote your trade show display
Trade Show News Network
Being a trade show success takes more than just setting up your booth, collecting business cards, and handing out freebies. To get the most targeted traffic at trade show displays, having a proper marketing campaign is essential. Promoting the booth before, during, and after the event is important because this is what brings awareness to your audience about your presence at the trade show.
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The 3 deadly sins of networking
Despite all the information out there about effective networking, business owners continue to commit blunders in their efforts to get face-to-face with potential clients.
Entrepreneurs can be guilty of thinking of themselves first and the people they can potentially serve second.
Has cotton priced itself out of fashion?
You may not think of cotton unless you're out shopping for clothing, but it remains an economically important and lucrative American crop. The U.S. was the world's third-largest producer of cotton last year, after China and India, and the top global exporter in 2013.
Buckyballs founder agrees to product recall in settlement with federal regulators
The Washington Post
The founder of a popular magnetic office toy known as Buckyballs has agreed to recall the product as part of a settlement with the Consumer Product Safety Commission, ending a legal dispute that started last summer.
Entrepreneur Craig Zucker will establish a trust fund to pay for the recall, the CPSC said in a statement. The move signals that he dropped a lawsuit to prevent the commission from holding him personally responsible for the effort after he dissolved the company that made the high-powered magnet sets.
25 Web design and development terms every marketer should know
Business 2 Community
Many companies are looking to perform a website redesign in the near future. However, many marketers feel like they are hearing a foreign language when website designers and developers begin meeting with them.
If you are considering a website redesign, here a few terms that designers and developers use that you may not be familiar with. Hopefully this will help you feel more prepared as you begin to meet with prospective agencies for your next big redesign.
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