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Home   Training Calendar   Convention   Products   RV Executive   RV Learning Center   Jun. 12, 2013


Free webinar to feature actual OSHA case against dealership
The RV Learning Center
Last month, OSHA slapped a $221,000 penalty on an auto dealership for "serious, willful and repeat violations." Find out what you need to do to be compliant and avoid a similar penalty in "From the Citation Files: OSHA's Latest Big Hit." This free webinar is sponsored by the RV Learning Center and RVDA associate member KPA and begins tomorrow at noon Eastern.
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Thor names Bob Martin CEO
The Wall Street Journal
Thor Industries has named Bob Martin, currently president and chief operating officer, as its new chief executive officer, effective Aug. 1. Martin will succeed Peter B. Orthwein, who will remain the company's executive chairman. Martin has spent 19 years in the industry and has served in various leadership roles at Thor, including president of Thor's largest subsidiary, Keystone RV and RV senior group president. Thor stock has climbed 61 percent over the past 12 months, according to the Wall Street Journal.
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RVDA Convention/Expo space is filling quickly
The RV Learning Center
Exhibit space at the 2013 RV Dealers International Convention/Expo is filling fast, but there's still some prime real estate available. Don't risk being left out — make arrangements now for your company to participate in the industry's premier event for RV retailers. The convention, held at the Rio All-Suites Hotel and Casino in Las Vegas, runs Sept. 30-Oct. 4.
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Las Cruces, NM, RV dealers survive recession and experience growth
Las Cruces Sun-News
Between rising gas prices and the Great Recession, the RV market was pushed to the brink. But now comes the rally. In Las Cruces, NM, Frank Granado shopped for his first RV at RVDA member dealership United RV. "I've wanted one for a while," Granado said, as he checked various towables on the lot. "I finally have the finances."
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Kitten gets head stuck at RV dealership, gets rescued
VideoBriefA small kitten encountered an even smaller hole beneath an air conditioner at an Oregon RV dealership and ended up getting her head stuck in it. Fortunately, her meowing alerted the staff at RVDA member All Seasons RV & Marine. Sales manager Brian Zinniker and his colleagues tracked down the source and, when they couldn't free the tiny feline, called for assistance from the local humane society. With the help of a tranquilizer, a golf club and some rope, the nine-week-old kitten was rescued and is now awaiting a good home. She's been named Lennox after the air conditioner brand.
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Boomers fuel RV and motor home rebound
Boomers may have doubts about their nest eggs, but one symbol of retirement prosperity is rolling along quite nicely, thank you very much. The Recreation Vehicle Industry Association says it expects sales of RVs and motorhomes to reach 307,000 units in 2013, which would make this the industry's best year since 2007.
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Looking for similar articles? Search here, keyword BOOMERS.

Cult following allows Airstream RVs to bring top prices
The Columbus Dispatch
At Airstream, rivets symbolize a certain way of doing things. Each travel trailer made at the Shelby County, OH, plant has hundreds of the metal fasteners, installed one at a time across the bullet-shaped exterior. The handmade tradition is part of a look and feel that have made Airstream a unique brand in the RV industry, one that can command a premium price and maintain a devoted customer base. And, after tough times during the recession, the brand had record sales last year.
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Keep Your Customers Yours

Special discounts can wreak havoc on your business. Switch to a loyalty program. Rewards points are a huge factor of where people shop. Points create loyal, repeat customers and pull in more revenue than ever before. If you think your dealership doesn’t need to have a rewards program, think again.
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Look at those RVs go: Americans return to homes on wheels
Bloomberg Businessweek
The recent increase in car sales is impressive, but there's an even better sign the U.S. economy is getting back on track: surging RV sales. Some 32,100 units were shipped in April, a 19 percent increase from a year earlier, according to RVIA. RVs are a notable niche because it takes a lot of consumer confidence to buy a gas-guzzling home on wheels. "No one needs an RV," says Jeff Tryka, a spokesman for Thor Industries. "It's a purely discretionary purchase, while there's always going to be a base-level demand for cars."
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Missed last week's issue? See which articles your colleagues read most.

    Winnebago rolls as America rediscovers the RV (CNBC)
6 things you didn't know about Airstream trailers (Forbes)
RV analyst: Gains will continue (South Bend Tribune)
Portland architect Robert Moreland's RV designs, other tiny houses on wheels (The Oregonian)
Recovery, boomers send RV sales roaring back (U.S. News & World Report)

Don't be left behind. Click here to see what else you missed.

RVs offer better living on the road
The Press of Atlantic City
RVs have evolved to offer more of the luxuries of home — from second bedrooms with bunks to full-scale outdoor kitchens built into the side of the trailer. "The latest big thing for the towable is an outside kitchen," says Rick Whitney, sales manager at White Horse RV Center, an RVDA member. "It wasn't available three years ago at the most. Now they have full outside kitchens and entertainment centers." Outdoor kitchens can include two-burner stoves, refrigerators, TVs, sinks and grills — all concealed until an outside compartment is flipped open.
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Contact James DeBois at 469-420-2618

Why am I at a national park?
The New York Times
Just call us Old Faithfuls. When it comes to supporting the national parks, few have been as reliable as baby boomers. In fact, maybe they should carve a new face next to Washington, Jefferson, Roosevelt and Lincoln on Mount Rushmore — the Unknown Boomer. "The baby boomers grew up in an age that predates the Internet and predates extensive air travel," says Neil J. Mulholland, president of the National Park Foundation, the official charity for the parks. "It was the era of the proverbial road trip." And those trips often ended in places like Yellowstone and the Grand Canyon. But as boomers die off, park officials wonder whether younger people will come in similar numbers.
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RV Dealers Marketplace

Bring your home on wheels to these RV parks in the hills
The River Cities Daily Tribune
Whether you plan to stay a few days or a few months, RV parks offer lots of flexibility and many of the comforts of home. With the right RV, you can experience the Highland Lakes in Texas at your own pace and with your own place. Here's a list of facilities where you can park your home-away-from-home, even if it's for just a little while.

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Why 'Rock My RV' is the best reality makeover show yet. Really.
The basic premise is a simple one: Rocker and reality TV veteran Bret Michaels, a longtime RV enthusiast who graduated from family vacations to logging millions of miles on a tour bus — helps people realize their RV dreams.

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Winnebago rolls as America rediscovers the RV
As you head out on the road this summer, expect to see more RVs and motor homes, which are experiencing a rebirth. That's welcome news for Winnebago Industries, which survived one of the roughest periods for the RV industry.

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The one type of salesperson you should never hire
American Express OPEN Forum
There are two types of salesperson — those who can sell themselves and those who can sell products and services. Entrepreneurs often make the mistake of hiring the first category of salespeople, aka "charmers." Well-dressed, well-mannered and well-liked, charmers are outgoing and gregarious and have built their careers by selling their own self-importance. But sometimes charmers fall flat when it comes to doing what you hired them to do.
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RVDA NewsBrief
Colby Horton, Vice President of Publishing, 469.420.2601
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Sam Morton, Content Editor, 469.420.2638   
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