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Home   Training Calendar   Convention   Products   RV Executive   RV Learning Center Dec. 8, 2010

Go RVing Leads-Plus program to deliver more qualified leads
RVDA    Share   Share on FacebookTwitterShare on LinkedinE-mail article
To increase the value of Go RVing advertising leads to dealers and help users generate more sales, Go RVing has developed a new leads prioritization system. The Leads-Plus Program, launching in 2011, will deliver more highly qualified leads categorized by RV purchase likelihood, helping dealers, campgrounds, and manufacturers follow up more efficiently and effectively. More

RV industry rebounding, led by smaller trailers
The Associated Press via ABC News    Share    Share on FacebookTwitterShare on LinkedinE-mail article
American families are ready to hitch up their trailers and tow the RV industry out of its worst stretch in nearly two decades. RV makers such as Winnebago are starting to turn profits and have begun to hire. And dealers are ordering more RVs for their showrooms. This year, shipments of RVs ranging from entry-level pop-ups to spacious motorhomes are expected to hit their highest level since 2007, when the economic downturn began. The upswing is a sign that somewhat looser credit, stable fuel prices, and improved consumer confidence are inspiring Americans to buy more RVs. More

Damage Repair Estimator Online now available
RV Learning Center    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Dealers can increase service department productivity and professionalism with the new Damage Repair Estimator Online software. The electronic version creates customized, detailed estimates. A free 30-day test drive of the program is available. More

Video: RV sales shifting into high gear
WIFR-TV, Rockford, IL    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Sales of recreational vehicles at Collier RV, an RVDA member in Rockford, IL, are in high gear these days, another sign our economy is gaining momentum. "In the last quarter we were up 45 percent from where we were last year. I think people are allocating more money for fun and recreation," said Keith Lessner. While these homes on wheels attract a wide variety of buyers, baby boomers have helped move sales along during the worst of the downturn. But the younger generation is the one doing most of the buying these days. More

Free readiness tests help assess preparedness for certification
RV Learning Center    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The RV Learning Center's free online tests help dealers identify employees’ training needs and their preparedness for certification. Tests are available for service writer/advisor, service manager, parts manager, parts specialist, and warranty administrator. Each automated test takes just 10-15 minutes to complete. More

Taming a temperamental superstar employee
The Globe and Mail, Toronto    Share    Share on FacebookTwitterShare on LinkedinE-mail article
People don’t always behave themselves at work. But what’s an organization to do when the bad behavior is coming from a “superstar” who has a special talent or technical capability, or who is raking in the sales, especially during a poor economy? Some organizations actually nurture bad behavior, according to Lew Bayer, president and CEO of Civility Experts Worldwide. More

Add to your e-mail address book to stay in the loop
Realmagnet    Share    Share on FacebookTwitterShare on LinkedinE-mail article
To prevent RVDA and RV Learning Center messages from getting swept up by overzealous e-mail filters, please add our address ( to your e-mail address book. More
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The $25 Million Customer

One customer has done more for our industry over the past three years than any other single person. According to a study of customer purchases at the Parts counter since 2007 this single customer was responsible for $25 million in purchases. The chances are he's in your store too...MORE

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RVDA NewsBrief
James DeBois, Director of Advertising Sales, 469.420.2618   Download media kit
Colby Horton, Director of Media and Content, 469.420.2601   Contribute news
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