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Home   Training Calendar   Convention   Products   RV Executive   RV Learning Center Dec. 23, 2009
RV sales shift out of reverse, point economy down road to recovery
iStockAnalyst    Share   Share on FacebookTwitterShare on LinkedinE-mail article
Economists view RVs as an early indicator of where the economy is going, and, as it turned out, the rest of the planet followed motorhomes and travel trailers right over the edge. Now comes word that RV sales have started picking up. Most forecasters expect at least some growth ahead. And by a few measures, the good times already have started rolling again. More

NASCAR sets up camp at RV resorts
USA Today    Share    Share on FacebookTwitterShare on LinkedinE-mail article
How to enhance the great outdoors at campgrounds that already boast restaurants, putt-putt golf, Wi-Fi, and other decidedly non-roughing-it amenities? By erecting jumbo video screens and throwing mass NASCAR tailgate parties, that's how. Or that's the plan announced by the auto racing group, which has joined ranks with Morgan RV Resorts to create a network of NASCAR-branded campgrounds. More

New Go RVing ads set to debut in 2010
Go RVing    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Launching in mid-February 2010, the new Go RVing campaign will introduce "Ambassadors of Affordability," animals from the popular "What Will You Discover" print ads animated with voices and cutting-edge special effects. These new "ambassadors" will communicate RV value messages. More

Indiana governor sees RV industry returning state to strong economy
WIBC    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Indiana Governor Mitch Daniels is accentuating the positive in the Hoosier economy, as what he calls a "hard year" draws to a close. Indiana's jobless rate is near 10 percent, but still below any of its neighbors. Daniels calculates if auto sales were to rebound, Indiana would be among the first of the Rust Belt states to move into recovery. He points to northern Indiana's RV industry as a possible leading indicator, with companies starting to hire more workers, six months after layoffs in the industry gave Elkhart County the nation's worst jobless rate. More

Winnebago RV production, revenue start riding higher
Des Moines Register    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Winnebago Industries, Inc. reported increased revenue, more product orders, and substantially fewer losses last week as the company continues efforts to pull itself out of a lousy economy. Wall Street responded by sending the company's stock price nearly 22 percent higher, up $2.39 a share, to close Thursday at $13.29 a share. "As difficult as this recession has been for Winnebago Industries and the entire RV industry, we believe the worst may be over," said Bob Olson, Winnebago's chairman, chief executive and president. More

The ten customer service trends for 2010
Small Business Trends    Share    Share on FacebookTwitterShare on LinkedinE-mail article
In 2010, customer service makes a big comeback. It becomes the new marketing. Forget about paying lip service to offering "great customer service." Let go all of those "the customer is always right" myths. It's time to offer outstanding customer service only because it makes economic sense for your small business. It is the only truly sustainable competitive advantage. More

Comfort campers help give holiday cheer
Worcester Telegram & Gazette    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Quinebagoes do not believe in roughing it while camping out. Rather than a tent and sleeping bag, they camp in heated or air-conditioned bliss with all the comforts of home -- from full bathrooms and bedrooms to kitchens and living rooms with cable television. They belong to a camping group that believes in sharing the wealth. More

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RVDA NewsBrief
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