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IT Business
Toronto-based web analytics and presence platform vendor gShift has acquired a Texas startup that will add website auditing tools to its suite of tools for digital agencies and content developers. With its web analytics and presence platform, gShift gives digital and content marketers analytics that provide insight into how their content is performing across channels such as social and search.
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ZD Net
IBM and ARM are joining forces to boost Internet of Things (IoT) device analytics capabilities across the industrial, weather and wearable industries, among others. IBM and ARM announced plans to integrate the IBM Internet of Things platform, dubbed IBM IoT Foundation, with ARM technology. Specifically, the platform will now connect ARM mbed users directly to IBM IoT Foundation analytics.
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Search Engine Land
When it comes to tools, I'm like Depeche Mode: I just can't get enough. In fact, this is so important that we make yearly goals regarding how many tools we want to test and implement. And while we tinker with every SEO-focused tool out there, we also explore tools not necessarily meant for our industry. As with anything, there are hits and misses. I'd like to share with you six of our favorite hits.
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Business 2 Community
Data is everywhere. It is an inbound marketer's best friend and can be used to create more personalized marketing that people love. For you, data is important for creating benchmarks and reporting on metrics that prove the success of your efforts.
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ZD Net
Google is bringing what could be arguably its greatest superpower to Docs through a new function called "Research". With a fresh new logo in tow, Google for Education is preparing for back to school season with the next level for Docs, Classroom and more.
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Tech Co
According to a 2013 IT Services report by Gartner — which looked at the forecast for the state of Cloud computing — it's expected that adoption of the cloud will hit $250 billion by the year 2017, with the overall global IT services market expected to exceed $1.1 trillion.
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PR Daily
LinkedIn's messaging service got a new (and much-needed) upgrade. The previously forgettable version was seldom used, while the new one resembles something that a more social (and less professional) platform might offer.
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