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I'd Rather Be Writing
Amazon's technical writers are taking their manuals to the next level using voice-interactive features with Alexa. The guides are still delivered through traditional means (PDF and web), but these guides now include an additional interactive voice enhancement that users can optionally leverage when they get confused or frustrated.
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Poynter
Headlines are lifelines to our readers. They grab attention, build trust and help time-pressed consumers focus on the stories they care most about. They link readers with our content, giving us a chance to reach our audience across a sea of information.
Headlines also help search engines decide whether our offerings match what users are looking for online or on mobile. Here are some guidelines for choosing your words — and deciding what to leave out of headlines.
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The Logical Blog
Karin Rex writes: "The success of an infographic depends on how visually arresting its images are.
While Piktochart image tools are somewhat intuitive, I wanted to share a few tricks that will make an Piktochart apprentice into a Piktochart professional."
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STC
Get live training, pick up tips and tricks, do hands-on exercises, and learn from renowned industry experts. What's more, upon successful completion of the workshop, you get to walk away with an official participation certificate from Adobe and STC! Make the most of this exciting opportunity to learn from the most sought-after trainers, connect with peers, grow your professional network, also acquire a professional certificate — all while you enjoy exclusive Adobe hospitality! The Adobe Workshop event is "open to all." There is no registration fee. Lunch and refreshments would be served. Seats are limited, so register today!
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STC
You spoke, we listened! The deadline to be automatically entered to win a free STC certification exam registration and a free copy of the textbook, Technical Communication Today has been extended to Friday, April 14, 2017. Renew your membership and let STC assist you in demonstrating your knowledge and understanding of best practices in technical communication. Renew to save on professional education, receive the Salary Database, and more! Plus, when you renew your membership today, you also receive an automatic 10 percent discount on the cost of your Classic, TC Professional, or Student membership. Don't delay! Take advantage of this great value to save on membership and to get certified today! Click here to renew, and to see our membership categories and rates.
STC
The 2017 Summit closing general session will feature a live taping of a brand new UX web show called Fix My App! Summit attendees will watch as users attempt to use a startup's new app for the first time during a usability test. It's easy to know how to use a product after using it a few times, but using it for the first time is when the complications are revealed. After the usability test is complete, a team of user experience experts will collaborate to solve the major problems and advise the app's creators on best UX practices for their app and why the UX problems occurred in the first place. Don't forget to check out the Summit registration rates, and to reserve your room at the Gaylord National Resort by April 7 to get the reduced STC room rate.
STC
There isn't a better time to be a member of STC! Join STC today and immediately receive a wealth of information and vetted content that connects STC members to current developments in technical communication. Become a member today and receive discounts on professional education, networking opportunities, receive the Salary Database, access epublications, and more! When you join STC as a Classic, New TC Professional, or Student member, you will automatically save 10 percent on the cost of your membership. This discount will show up automatically in your cart when you enroll. Also, when you join, you will be entered to win a free STC certification exam registration and a free copy of the textbook, Technical Communication Today. That's a $345 savings! This offer ends on Friday, April 14 2017, so act now! To see all our membership categories and rates, click here.
STC
Don't wait till the last minute to register for STC webinars! Here is an upcoming list of hot topics and insightful education opportunities before the 2017 STC Summit:
- Un-Heavy Reading: How to Add Value to Engineering Reports, Robert Harrison, April 5
- Free STC Member-Only Webinar: AIIP Webinar: Secrets of a Master Procrastinator, Cathy Chiba, April 11
- Content Engineering and the Internet of Smart Things, Mark Lewis, April 12
- Editing at the Sentence Level Using the APost Method, Bradford Connatser, April 19
- Creating Mobile-Friendly eLearning with Adobe Captivate, Kevin Siegel, April 26
- Best Practices for Developing Policies and Procedures, Cheryl Landes, May 3
Don't forget to continue enhancing your education by accessing STC's store with over 50+ recorded webinars. STC live webinars are two (2) CEUs, and recorded webinars are one (1) CEU toward CPTC currency.
ffeathers
Sarah Maddox writes: "Information architecture is a complex subject. The term IA can encompass a wide variety of design considerations and methodologies. I've recently run an IA project that focuses on a few aspects of our documentation site, so I decided a post about it may be interesting. I'm hoping the post may help people to wrap their minds around IA before getting into the nitty gritty of such a large topic."
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JustWriteClick
Anne Gentle writes: "Check out this great case study by Rachel Whitton, Technical Content Editor at Pantheon. Their product is a website management platform for WordPress and Drupal and the case study is available on docslikecode.com.
I love how eager and willing Rachel is to share her story with other practitioners who are wrangling content with these tools and techniques. She was Pull Request number 1 in the new GitHub repo where I’m gathering stories about treating docs like code. Super grateful for her story."
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Forbes
User interfaces have come a long way since the design of typewriters to prevent people from typing too quickly and then jamming the device. Current technology has users viewing monitors and wiggling mouse, or tapping on small touchscreens to activate commands or to interact with a virtual keyboard. But is this the best method of interaction?
Designers are asking themselves if it better to talk to a mobile device to get information, or should a wearable vibrate and then feed information into an augmented reality display. Is having an artificial intelligence modify an interface on the fly, depending on how a user interacts, the best course of action for applications or websites? And how human should the AIs’ interaction be with users?
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Skyword
Email marketing has to constantly straddle the thin line between providing specific, personalized brand messages and keeping up the sheer volume customers have come to count on, from newsletters to confirmations and every touch point in between. If an email marketing specialist is going to keep up with scale, they have to embrace automation — and so many brands have. It's quickly grown from a unique tech tool for large brands into a fundamental part of improving marketing ROI.
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