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Retail TouchPoints
Modern customers expect timely and relevant experiences. Unfortunately, most organizations are still unable to deliver them. Despite investments in personalization technology and the availability of more data sources, companies are still falling short. Retailers must recognize their current personalization efforts are creating an ever-widening gap between them and their customers.
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The Content Standard by Skyword
Reinventing the wheel. As cliché as the expression has become, it often feels like we're tasked as marketers to do just that. Whether it relates to a burgeoning content strategy or social media marketing campaign, the quest for a new, bold approach can often take up as much time as the original marketing initiative. If you stop and really think about it, though, in the 5,500 years since the wheel was created, has it ever been truly reinvented? Sure, we've improved efficiency, thrown in a little vulcanized rubber here and some suspension systems there. But these changes are more optimizations than fundamental alterations.
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STC
The year is almost half over and now is the best time to renew your membership with STC and save on your dues! Renew today and automatically save 20 percent on your Classic, New TC Professional or Student membership rate. No promo code is needed to take advantage of the discount. Exciting things are happening at STC, and we want you to be a part of it! Renew and receive discounts on professional education and networking opportunities, receive the Salary Database, access epublications, and more! Want the best value? Upgrade your membership to a Gold Value Package and receive five free live webinars, save an additional 20 percent on online courses, receive free community membership and more! Don't let any more of 2017 pass without having the resources you need to succeed! To renew and see a full list of benefits, click here.
STC
Now is the best time to join STC and save on your membership dues! Save 20 percent when you join as a Classic, New TC Professional, or Student member. No promo code is needed to take advantage of the discount. Let STC help you access tools and resources to help you achieve your professional goals and stay current with what is going on in the industry. Join and receive discounts on professional education and networking opportunities, receive the Salary Database, access epublications, and more! Want the best value? Join as a Gold Value member and receive five free live webinars, save an additional 20 percent on online courses, receive free membership and much more! Don't delay! take advantage of this great value to save on membership. To see all our membership categories and rates, click here.
STC
Kickstart your career in technical communication by registering for Leah Guren's, TechComm Fundamentals Bootcamp (formerly TechComm 101) online course running from June 15 through July 27 at 11:00 a.m.-12:30 p.m. EDT (GMT-4). You will learn about and understand the role of the technical communicator, identify how technical writing differs from other kinds of writing, learn and apply key theories for TC work, and identify the purpose and key elements of the main TC documentation types.
Back by popular demand, Matt Sullivan, Founder of Tech Comm Tools, will be teaching the online course, "Owning Your Content: Using the Power of FrameMaker to Get Back to Writing" starting June 6 and running through July 25 (Tuesdays, skip July 4) at 10:30-11:30 a.m. EDT (GMT-4). Attendees will learn how FrameMaker makes your job easier. Use different style techniques, create tables and cross-references, control media, and publish your project. Attendees can expect about 3 hours of work, each balanced roughly between course materials, projects, and live sessions. The live sessions are scheduled on Tuesdays at 10:30-11:30 a.m. EDT. Matt will also hold online "office hours" on Thursdays, giving you a chance to drop into an online meeting to discuss the current week's assignment. Don't miss these online courses and register today!
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STC
The chief benefits of certification are clear. A certification program creates a preference in the job market for people who have taken the time to professionally invest in themselves to strengthen their skills and experience. Being certified is invaluable to professionals and employers because it provides proof of your abilities, a robust understanding of knowledge and skills in the field, and a continuing process to remain current and relevant.
Want to make things even simpler? Why not take a class from one of our CPTC-accredited trainers? You'll be able to study for and take the exam as part of the class. In fact, five individuals recently studied for and passed the CPTC Foundation exam in Chris Hester's CPTC prep course at the 2017 Summit in Washington, DC.
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STC
The latest issue of Technical Communication is here! The May 2017 issue, edited by Dr. Sam Dragga and guest-edited by Drs. Huatong Sun and Guiseppe Getto, is focused on localization, translation, and international technical communication. Read it now on Technical Communication Online.
Forbes
Did you know that more video content is uploaded to the internet in a single month than network television has produced in three decades? The world of content marketing and search engine optimization might be complex and constantly evolving, but one thing is certain: Video continues to be a big driver of traffic. How can you use video to strengthen your content marketing strategy and SEO?
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AllBusiness.com
Ask any online business owner or marketing professional what they need more of, and they will likely say traffic and site content. However, what online marketers and content creators need to be focusing their efforts on is creating better content that will work for them for days, weeks, and even months. But what we've been seeing lately is a never-ending amount of strictly text-based content that overwhelms an audience — something people don't have time for (nor do you have time to create).
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Business 2 Community
The time for content marketing to shine is now — according to LinkedIn, 72 percent of marketers report having a content marketing strategy in place. However, only 30 percent of those that reported having a content marketing strategy, actually have it documented. If content marketers are not documenting what they are planning to implement, how are they able to activate their internal stakeholders and clearly define their goals? How are they able to fly blindly while investing more money in content marketing?
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Business 2 Community
When your business takes off and hits a period of explosive growth it's the stuff of dreams, right? Not always. A fast-growing business can be just the opposite, if you don't have the planning and systems in place to cope with the rapid growth. Witness Fuhu — they were number one on the Inc. 500 list of fastest-growing companies in the US for two years running and then they imploded.
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WhaTech
The Global Content Delivery Network Market study conducted using an objective combination of primary and secondary information including inputs from key participants in the market during 2017-2021.
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