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Technology Depot
Artificial intelligence is taking the business world by storm. For your information, John McCarthy is known as the "Father of Artificial Intelligence". AI is capable to perform nearly all the tasks that human can do like learning, visual perception, recognizing speech, translating languages, and decision making. AI can perform multiple tasks in a fraction of second, more accurately. Marketing is not exception of this.
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The Content Wrangler
Every strategic business decision has an impact on content. Entering a new market creates the need for localization. Images that work well in our home market may need to be altered or replaced in order to avoid offending members of new audiences. Mergers and acquisitions create a need for content updating and adaptation. Content obtained from others requires rebranding, creates the need for new metadata tags, and training content creators on new tools and workflows. A new product feature may require your content team to update your content strategy.
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Business 2 Community
Since we were kids, much of the writing instruction we received focused on grammar and usage rules. Well-meaning English teachers reinforced the "correct" way to write and pointed out when we made mistakes. And for the most part, all those rules worked — so much so that we take for granted that we learned them in the first place.
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Join STC's newest SIG, Women in Tech Comm
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STC
The new Women in Tech Comm Special Interest Group (SIG) is open to all 2018 members! Open to all genders, this SIG will be a space where the tech comm community can discuss and share current issues and opportunities related to women in technology and technical communication. Adobe is sponsoring the first 300 SIG members for free, so sign up with your 2018 membership today. If you have already activated your 2018 membership, please contact membership@stc.org to get the SIG added to your account.
Become a 2018 member and enjoy reduced rates now!
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STC
Join or renew your Society for Technical Communication (STC) membership today to receive your discounted membership rate on our Professional & Academic (formally known as Classic) and Student membership categories. In addition to saving on dues, you also will have access to quality education, award winning publications, discounts on the certification exam, and peer-to-peer networking that you won't find in any other professional organization. We have added new 2018 benefits, including new online education course styles, additional Member Perks corporate discounts, an updated Salary Database, and more to come! Be a member of STC in 2018 and be a part of the largest community of TC professionals! To view all our categories and benefits, click here.
The 65th Summit Call for Proposals deadline has been extended!
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STC
In response to requests from those affected by Hurricanes Harvey and Irma, the Technical Communication Summit Call for Proposals deadline has been extended to Friday, 6 October 2017, by 11:59 PM. STC's Summit fosters industry-leading technical communication by stimulating information exchange, cultivating research, and serving as the primary source of education for professional technical communicators.
The theme for the Summit is "Communicate the Future!" The profession we call Technical Communication has always looked forward to that which is about to become a reality and that which is still in the imagination of the creative engineers of tomorrow. Proposals should reflect the future of how we work, where we work, and you at work, while thinking about the latest in business trends, communication techniques, technologies, approaches, and solutions.
Register now for Content Strategy: Developing an Effective Workflow
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STC
STC's brand new online course, Content Strategy: Developing an Effective Workflow with Guiseppe Getto, begins next Tuesday! This six-session online course provides attendees with the skills needed to successfully craft a winning content strategy for any organization. It will cover all the essentials of content strategy, including content auditing, SEO, creating a plan, and measuring success. This course will help attendees produce effective, audience-focused content for any channel, online or offline. The course runs from 26 September through 31 October (Tuesdays) at Noon-1:30 PM EDT (GMT-4).
Join STC as a Corporate Value Partner (CVP) member, save on dues, and unify your tech comm team!
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STC
Unifying your team may seem difficult, but the Society for Technical Communication (STC) makes it easy with a corporate membership. Companies who employ five or more technical communicators can save on the overall cost of STC membership. The more staff you include in the program, the more you will save! When your team joins STC as 2018 Corporate Value Program (CVP) members, they gain access to discounts, resources, and more. We have added new benefits in 2018, including new online education course styles, additional Member Perks corporate discounts, an updated Salary Database, plus more to come. It's a win-win for your employees and your company. Join today! For the online application and more details about CVP, please click here. Questions? Contact us at membership@stc.org or call 1 (703) 522-4114.
Register for Thursday's STC free member-only webinar, sponsored by Adobe
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STC
Join Matt Sullivan and Bernard Aschwanden in Thursday's free member-only webinar, Transform Your Docs into Usable Content with Template-Driven Design, sponsored by Adobe. They'll discuss template-driven design in any application to shave a third off the time it takes to create and maintain content. Matt has been showing this to his clients and students for years, and he'll share real-world examples and concepts that you can take back to your own organization and your own content, regardless of the tools you use for content creation.
Scriptorium
We often talk about building content strategies from the ground up: first, coming up with a strategy to address your content problems, and then implementing a solution. But not all implementations happen that way. If you've already started implementing a new system, it's not too late to think about content strategy — in fact, it's crucial to make sure your new processes will be sustainable.
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iamwire
With the constant technological changes, it has become paramount for the software design managers to stay in touch with the latest trends. It isn't easy keeping tabs on the latest developments, and therefore, argument reality enables businesses and app development experts to overlay digital data over the real-world objects. Although augmented reality is constantly growing in the mobile technology niche, it's still a disruptive force in other sectors such as fashion, travel, retail, and finance.
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Recode
Smartphones are driving all growth in U.S. web traffic, while tablets and computer web access has declined, according to new data from Adobe Analytics. Since January 2015, there has been a 68 percent increase in smartphone web traffic in the U.S., while desktop and tablet both saw declines. Overall, web traffic has been pretty much flat, according to Adobe's Media & Metrics report that was released recently
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