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Harvard Business Review
In business writing, there's one rule you just can't break: It has to be about the reader, not about you.
Most people understand this already, at least intellectually. They're sophisticated buyers of products and services, and they use a similar lens to decide whether to read something: They calculate whether it will provide value to them. Yet when the roles are reversed and they're the writers, they often forget this lesson — they're smart buyers but irrational sellers.
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I'd Rather Be Writing
Technical writer Tom Johnson writes: "We had a record turnout at our STC Silicon Valley chapter (with about 40 attendees). The topic was a panel discussion on how to thrive in agile environments as a technical writer. With 5 panelists all from different companies, the perspectives and practices they shared varied a bit, which showed the adaptations different writers and companies have made with agile to make the process work for them. This post contains a full description and recording of the event."
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Business 2 Community
Your business writing skills will help determine whether your audience sticks with you or not. Are people finding your content? Are people reading and buying? The quality of your content plays a big part in the success of your online marketing efforts.
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STC
All memberships expire December 31, 2016, and we want to provide you with the chance to renew early! Looking to upgrade? Visit us online to see our benefits and membership categories that will fit you wherever you are in your career. And, for a limited time, renewing Classic members can save $30 on their 2017 membership. Please see your renewal email for a promo code to save! For more information about membership or to renew, click here.
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STC
Have you visited our new Career Center? Job seekers can now look for jobs, post a résumé, and take advantage of professional career resources to help strengthen their job seeking skills. Employers can post job opportunities and search posted résumés. Looking to hire a CPTC-certified professional? Take advantage of our brand new service to specify CPTC preference if you are seeking to hire a tech comm pro; or search posted résumés for CPTC-certified professionals. STC members receive discounts for job postings, too. To visit our Career Center, please click here.
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STC
Get ahead of the rest and join STC today! We have a membership category that will fit you at any stage in your career! Plus, when you join now, you will receive the rest of 2016 for free, plus all of 2017. That's 14 months of membership for the price of 12. No promo code is needed for this offer. To view a complete list of benefits and different membership types, click here.
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STC
Each Friday over the next few months, STC will post a free, fun contest on Facebook or Twitter. The rules are to join or renew your STC membership, share the post with your followers, and comment. That’s all you have to do to be entered to win! While you can only win once, we still want to hear from you about what you want to see at STC in 2017. So follow STC via social media today to stay informed, get involved, and to win!
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STC
Attendees will learn how to make their companies' localization processes more efficient and achieve consistently higher quality translations through best practices, tools, and building a dynamic knowledge base. They will also learn translation, localization, and internationalization concepts and examples, and how content development impacts translation and localization. This online course also caters to freelance writers and consultants working within organizations as localization managers, as well as those for whom localization must be considered in their content development process. Writing for Localization: Hands-On Workshop and Best Practices with Lisa Pietrangeli begins October 12 and runs through November 16 (Wednesdays) at 11 a.m.-12:30 p.m. EDT/EST (GMT-4/5).
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STC
Employers are asking for proof that your skills are current, and CPTC provides it. And with STC's newly launched Career Center, employers can designate job opportunities as "CPTC preferred," enhancing the value of your certification for your career advancement. Don't forget — signing up for the CPTC exam as an STC member saves you $245 on the exam price.
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STC
This online course is developed for people who need to learn about Darwin Information Typing Architecture (DITA) and want the basics of the software tools that work with it. Get comfortable with the concepts and rules of DITA. Explore the standard and how it is used to plan and create maps and topics. Attendees will be able to identify XML tagging and syntax in relation to DITA, create topic, reference, concept, and task elements for use as stand-alone files or as part of a map document, and use Adobe FrameMaker, JustSystems XMetaL, oXygen XML, Altova XML Spy, and other tools to help build DITA files. DITA from Legacy to the Future with Bernard Aschwanden begins November 1 and runs through December 13 (Tuesdays) at 2:30-3:30 p.m. EST (GMT-5).
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Forbes
#4 Technical Writers. Even though technology has changed much of how companies get their services in front of customers, one critical component remains constant: the need to communicate clearly and effectively. This is where writing skills come in. Some even go so far as to say that a company is only as good as its writing. Since 2012, technical writers have grown by 11 percent, adding over 5,000 new jobs. There are now 55,000 technical writers working in every industry from software to retail to engineering to health care.
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FCW
It is no secret that solicitations can be hard to read. The language is technical and often convoluted. It can lead to confusion and misunderstandings — not to mentions delays and inefficiencies.
But just how bad is it? Well, maybe even worse than many of us thought, according to a report released this summer.
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TechWhirl
The big question most people have around pursuing graduate degrees goes something like this: Why spend thousands of dollars on graduate courses when there are so many other ways to improve your tech writing skills or break into the tech writing field? Ways such as:
- Certification from the Society for Technical Communication (STC)
- Lynda.com
- On-the-job training
- Free webinars from companies serving the technical communications field, and on webinar host sites such as BrightTALK
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Skyword
In digital storytelling, as with any other medium, curiosity is key. Why? Because great stories demonstrate a respect for (and understanding of) their audiences that you can only develop by asking the right questions. Through the stories of others, we learn what makes others tick and what really matters to them. Stories are also a way to relate: by asking people about their experiences and sharing our own similar stories, we demonstrate empathy and create emotional connections.
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