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TTDA 2013 Convention — A Success
EXPERIENCE TTDA 2013 featured two strong days of networking, finding business solutions and the learning about the latest technology and innovations in the tire industry. The event held at the popular Westin La Cantera in San Antonio brought the most successful Texas tire dealers together to focus on the challenges and opportunities facing the independent tire dealers in Texas.

The annual event included outstanding business speakers covering a wide range of issues from How to Sell to the Real Decision Maker to Guerrilla Marketing Ideas. Nationally known author and speaker Richard Lewis concluded the event with a presentation on Understanding the Ages and Stages of Your Customers/Employees.

The very popular Rapid Round Tables highlighted topics such as TPMS Updates; Health Care Today; National Legislative Issues; Texas Legislative Concerns; Marketing; and Labor/Immigration. Plus the exhibit displays highlighted a broad range of equipment, supplies and services for the tire dealer.

TTDA President Ron Martin, Martin Tire in El Paso noted, "We had the opportunity to discuss many important issues to the independent tire dealer in Texas. Of course one of the most significant is the legislative activities in Austin. SB 459 is not a positive direction for Texas tire dealers and we learned more about the provisions of this proposal and how we can voice our opinions to our legislators. TTDA is on the leading edge of what is happening in the tire industry and to provide our members with the most relevant information and resources available."

The Texas Tire Dealers Association is a nonprofit association representing the independent tire dealers of Texas. For more information or to join TTDA please visit our website:

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Will selling used tires become illegal?!
Modern Tire Dealer
According to the Rubber Manufacturers Association, an estimated 20-25 million used tires enter the domestic market each year. How many of them are re-sold? The RMA wants to limit that; as a result, it is supporting Texas legislation that will, in essence, make selling an "unsafe" tire in Texas a punishable offense. TTDA opposses this legislation, and believes that there are current rules and regulations that handle the illegal dumping of used tires if the rules were properly enforced. Click here to read TTDA's comments regarding SB 459.
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Robust auto industry sales predicted for US
Detroit Free Press
Finbar O'Neill, president of J.D. Power and Associates, painted a picture of a U.S. automotive industry that is healthy and getting stronger, while the global outlook is bright except for Europe. In the U.S., new vehicles sales have already rebounded by more than 10 percent annually since 2010. This year, U.S. industry sales of new cars and trucks should exceed 15.3 million, up from 14.4 million in 2012. By 2015, O'Neill said, sales of new cars and trucks should exceed 16.4 million. The forecasts depends on the continued recovery of the U.S. economy, no unexpected oil and gas price spikes and no major national security issues.
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TIA releases 1st 'tire safety' video
Tire Business
The Tire Industry Association has released the first of its "Tire Safety Starts Here" consumer education videos, focusing on proper tire repair. The video, "Tire Safety Starts with Proper Tire Repair," is part of TIA's commitment to become the industry's "watchdog" for tire safety. The five-minute video briefly explains why proper tire repair is necessary, as well as the basic guidelines, limitations and procedures for repairing tires. TIA said it plans to release three more "Tire Safety Starts With..." consumer education videos in 2013.
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Why 86 percent of customers quit your business
American Express OPEN Forum
In an age where getting and keeping new customers seems like an uphill battle, it is of utmost importance to pay attention to your company's customer service strategy. Most customer service just plain stinks and small-business owners don't even know it.

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Spring car care
Modern Tire Dealer
The economic climate is conducive to selling preventive maintenance as a way to save your customers money. The change of the season is an ideal time to remind customers that routine maintenance of components extends the life of a vehicle and makes it safer to drive.

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4 keys to customer loyalty
There are few things more valuable (or more rare) than customer loyalty. Customer loyalty cannot be bought. It must be earned ... not just once, but every day of the customer relationship.

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Looking to share your expertise?
In an effort to enhance the overall content of TTDA Today, we'd like to include peer-written articles in future editions. As a member of TTDA, your knowledge and experience in the industry can be of great help to your fellow members. And we're hoping you'll share this expertise with your peers through well-written commentary. Because of the digital format, there's no word or graphical limit, and our group of talented editors can help with final edits. The only true stipulation we have is that you don't promote a specific product or service. It's not to say that you can't mention new technology or a new procedure associated with a specific company, but the article can't be an advertorial. If you're interested in participating, please contact Ronnie Richard to discuss logistics.
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2013 National Tire Safety Week coming
Tire Review
The week of June 2-8 is the 2013 National Tire Safety Week in the U.S., and the RMA reminds tire dealers that they can obtain valuable POS assistance for free. Supported by TIA, the 12th annual event is part of RMA's ongoing "Be Tire Smart — Play Your PART", which helps drivers learn the basics of tire care and maintenance.
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Missed last week's issue? See which articles your colleagues read most.

    4 keys to customer loyalty (Inc.)
Trending: Mobile shoppers prefer websites to apps (Tire Review)
Spring car care (Modern Tire Dealer)
Non-pneumatic tire makes it to market (Tire Review)

Don't be left behind. Click here to see what else you missed.

Study: Run-flat tires irk motorists
USA Today
Run-flat tires, touted as an easy way for automakers to boost gas mileage in their new models, are facing a backlash. A new survey finds that drivers report that run-flats wear out sooner than conventional tires, and can't be fixed if they are punctured, a new study finds. Motorists reported having to replace run-flat tires at a far higher rate than for conventional tires.
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Customer service, good or bad, impacts loyalty
Business 2 Community
With today's consumer being so connected, whether it's to devices, digital content or to each other, it's time that companies also provide a connected customer experience. The passive attitude that isolates customers in channel silos or dead-end processes is out of tune with digital consumers. It's time to change.
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TTDA Today
Colby Horton, Vice President of Publishing, 469.420.2601
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Lisa Smith, Senior Content Editor, 469.420.2644 
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