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Don't Miss Convention Keynote – Nationally Known Garrison Wynn

Did you know the 2014 Tire & Automotive EXPO is the FIRST joint tire and automotive event in Texas?

Join your colleagues and others to view the many displays of tire and auto repair equipment, supplies and services that this industry has to offer.

You won't want to miss this great opportunity to network with the most successful tire and auto repair business owners in Texas and the Southwest — PLUS attend Idea Exchange Sessions — Rapid Round Tables — Legislative Updates — topped off with the famous Casino Night Party!

Come prepared to learn what small businesses need to know NOW:

 Marketing and Branding Your Business
 What's NEW in Auto Technology?
 2014 Affordable Health Care Effects
 Is Your Business Fiscally Fit?
 Labor and Employee Regulations Update — AND MORE!

Don't hesitate — REGISTER TODAY!

For more info on the EXPO, click here for an agenda.


America's tire mountains: 90 percent are gone, thanks to recycling programs
Mother Nature Network
Tires. We don't think about them all that much unless a) we have a flat; b) we have to buy new ones; or c) the summer tires just aren't cutting it in the winter, or vice versa. But tires are a big deal in the environment, because we produce — and discard — so many of them. In 2009, the most recent year available, we generated 296 million scrap tires, with passenger cars accounting for 189 million of them. The good news is that we're "repurposing" 80 percent of our scrap tires today. Remember the famous tire mountains? Well, they're mostly gone now.
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5 credit card security risks small businesses need to know about
As a small business owner, you know that accepting credit card payments is pretty much a necessity. It's probably a routine daily activity you don't think much about. However, overlooking some simple security risks could be a costly mistake leading to stolen customer information, lost revenue, fines, and even having your credit card acceptance privileges revoked. In fact, when it comes to processing credit card transactions, small businesses must follow The Payment Card Industry Security Standards. These rules make sure that all companies that process, store or transmit credit card information maintain a secure environment to protect customer credit information.
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DOE program looks at fuel-efficient tires
Tire Business
Fuel-efficient tires are among the advanced technologies the Department of Energy hopes to develop under its improved Advanced Technology Vehicles Manufacturing loan program, the agency recently told the Motor & Equipment Manufacturers Association. The DOE has revised the ATVM program to make it easier for tire and auto components manufacturers to apply for funds under the program's $16 billion-plus funding authority.
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Mission or vision — which drives your strategy?
By Michael J. Berens
Ideally, an association's mission and vision should be in alignment. Often in reality they are not. Over time as leadership changes hands and founding members become less involved, an association may experience mission drift or vision creep, and the two begin to diverge.

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Tire shop like family, complete with 'Mom' and baked goods
The Tyler Telegraph
Virginia Billings still works at the tire company she started with her late husband 45 years ago. She handles all of the bookkeeping and secretarial duties for Billings Tire & Service Center, now owned by her son Jeff Billings. And at least three days a week, she takes the 12 employees, who all call her "Mom," baked goodies.

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EPA and state partners help border area manage scrap tires
U.S. Environmental Protection Agency via Environmental Expert
Recently, the U.S. Environmental Protection Agency, along with the Texas Commission on Environmental Quality and the State of Texas Alliance for Recycling, held a workshop in El Paso to help turn a source of pollution into a resource. Each year, the U.S.-Mexico border region deals with millions of discarded tires, which pile up and attract pests.

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Share your expertise with others
In an effort to enhance the overall content of TTDA Today, we'd like to include peer-written articles in future editions. As a member of TTDA, your knowledge and experience in the industry can be of great help to your fellow members. And we're hoping you'll share this expertise with your peers through well-written commentary. Because of the digital format, there's no word or graphical limit, and our group of talented editors can help with final edits. The only true stipulation we have is that you don't promote a specific product or service. It's not to say that you can't mention new technology or a new procedure associated with a specific company, but the article can't be an advertorial. If you're interested in participating, please contact Ronnie Richard to discuss logistics.
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Bridgestone's run-flat gives drivers peace of mind, dealers a fresh product to sell
Tire Review
Bridgestone Americas Tire Operations introduced its first run-flat tire in the early 1980s. The tires were never marketed as a safety feature; rather they were ideal for vehicles where space is a premium because run-flats eliminate the need to store a fifth wheel. "Historically, run-flats made for a very firm ride," noted Robert Saul, Bridgestone's product planning manager. First generation run-flat tires could never get past their tendency to be a very uncomfortable ride for the everyday consumer. Bridgestone recently released its DriveGuard tire line to media and dealers at a ride and drive event in Austin, Texas, at the Circuit of the Americas. At the event, the tiremaker unveiled its next generation of the run-flat tire, designed for sedans, coupes and wagons with tire pressure monitoring systems in the United States and Canada.
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Beyond customer loyalty programs: 7 ways to build lasting relationships
Fast Company
Businesses talk a lot about customer loyalty. It makes sense: A person you can count on to buy from you again and again is more valuable than one who disappears after the first transaction. But for many businesses, building customer loyalty means creating loyalty programs that reward repeat behavior. But are your customers loyal because they want that reward, or are they loyal because they truly enjoy your product and their interactions with you?
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Missed last week's issue? See which articles your colleagues read most.

    Techs: Embrace a pro career or get out (Tire Business)
Build relationships of trust (LinkedIn)
Statement by American Honda regarding tire bead damage recall (Automotive World)

Don't be left behind. Click here to see what else you missed.

Rubber manufacturing in America: Tire makers pump billons into facilities
Rubber News
Looking strictly at the rising import penetration of passenger and light truck tires in the U.S. replacement business, it might be easy to get the impression that tire manufacturing in the U.S. is a dying industry. But that impression couldn't be further from the truth. Looking outside the low-cost radial and entry level tire markets — the majority of which are imported — new plants and expansion projects are popping up in various parts of the U.S.
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Chrysler recalling Jeep, Dodge SUVs for brakes
USA Today
Chrysler recently made a second, much larger recall in a month over a brake defect in Jeep Grand Cherokees and Dodge Durangos. The current recall covers 867,795 vehicles worldwide of Chrysler's 2011 to 2014 model-year Grand Cherokees and Durangos, according to documents posted on the National Highway Traffic Safety Administration website. Brake booster corrosion in these vehicles can let water to get inside booster, which can freeze and impair braking capability.
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TTDA Today
Colby Horton, Vice President of Publishing, 469.420.2601
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Lisa Smith, Senior Content Editor, 469.420.2644 
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